Olasunkanmi Okunola

Okunola Olasunkanmi Email Marketing, Marketing Automation & B2B Lead Generation Specialist ■ Location: University of Ibadan, Ibadan, Oyo State, Nigeria ■ Phone: - ✉■ Email:- Professional Summary Results-driven specialist with 4+ years of experience in email marketing, marketing automation, and B2B lead generation. Skilled in designing high-converting campaigns, building automated workflows, and optimizing sales funnels that boost engagement and drive revenue. Proven ability to segment audiences, nurture leads, and implement CRM-driven strategies that maximize ROI. Experienced with leading tools such as HubSpot, Klaviyo, Apollo, Instantly, and GoHighLevel, delivering measurable growth for businesses across industries. Core Skills - Email Marketing: Campaign Strategy, Drip Campaigns, Deliverability (SPF, DKIM, DMARC), List Segmentation, Copywriting, A/B Testing - Marketing Automation: CRM Integration, Automated Workflows, Sales Funnel Design, Conversion Optimization - B2B Lead Generation: Apollo, LinkedIn Outreach, Prospecting, Cold Email Campaigns, Lead Nurturing Sequences - Analytics & Optimization: Google Analytics, Performance Reporting, CRO, Customer Journey Mapping - Supporting Skills: Landing Page Design, SEO Basics, API Integrations, No-Code Web Tools Work Experience Email Marketing & Automation Consultant | Freelance | 2024 – Present - Designed and executed automated email campaigns that increased open rates by 35% and click-through rates by 20%. - Built lead generation funnels that attracted and nurtured high-value B2B prospects, resulting in a 40% increase in qualified leads. - Optimized CRM workflows, ensuring seamless integration between email campaigns, sales teams, and lead tracking systems. - Conducted A/B testing and deliverability audits, improving inbox placement rates and overall campaign performance. Conversion Workflow Specialist | Contract | March 2025 - Automated Google My Business (GMB) lead responses, reducing manual handling time by 50%. - Implemented lead scoring and segmentation strategies that improved response times and conversion rates. Conversion Optimization Specialist | Contract | February 2025 - Designed a high-value lead generation funnel that boosted customer acquisition by 25%. - Enhanced client’s sales funnel with automated drip campaigns, increasing engagement at each stage of the buyer’s journey. Marketing Campaign Specialist | FORM Fitness | January 2025 - Managed email campaigns and brand awareness funnels, improving client retention and sign-ups. - Leveraged email automation sequences to nurture cold leads into paying customers. Education B.Sc. in Marketing University of Ibadan | 2023 Certifications - HubSpot Email Marketing Certification - HubSpot Marketing Automation Certification - Google Analytics Certification - Klaviyo Academy: Email & SMS Automation - Apollo.io B2B Lead Generation Mastery - Cold Email Outreach & Deliverability (Instantly Academy) - GoHighLevel CRM & Automation Mastery