ADEGBITE OLAMIDE FAVOUR
PROFESSIONAL SUMMARY
Email Marketing & AI Video Editing Specialist skilled in creating high‑converting email campaigns, automated flows, and engaging short‑form video content. Experienced in lifecycle marketing, segmentation, A/B testing, and content optimization across e-commerce and digital brands. Adept at using AI editing tools and email platforms to drive engagement, retention, and revenue.
SKILLS
Email Marketing: Klaviyo, Mailchimp, HubSpot, Brevo, Omnisend, Segmentation, Automation Flows, A/B Testing, Campaign Optimization
AI Video Editing: CapCut, Runway, Kling, Canva, Faceless content creation, TikTok/Reels editing
Technical: Excel, PowerPoint, SQL, Data Analysis
Soft Skills: Communication, Problem‑Solving, Adaptability, Client Collaboration
EXPERIENCE
Spectra Tech Solutions — Digital Marketing Strategist
Benin City, Nigeria | Oct 2024 – Jul 2025
• Created high‑performing email campaigns that increased open rates and engagement across multiple brands.
• Designed and automated customer lifecycle flows (welcome emails, abandoned cart, re-engagement).
• Utilized segmentation and A/B testing to improve conversions and optimize campaign performance.
• Edited and produced AI-powered short‑form videos for client campaigns, boosting overall reach and engagement.
• Collaborated with creative, analytics, and client teams to execute data‑driven marketing strategies.
EDUCATION
University of Benin — B.Sc. Science
2019 – 2025 (Expected)
CERTIFICATIONS
Google Digital Marketing Certification
Hubspot Email Marketing Certification
PORTFOLIO LINK
https://lilac-crocus-457.notion.site/Portfolio-1cabb4ae7e3a80cbbfcaed5eacd9ba67