Olajumoke Tinuade Adekunle
LinkedIn | Email | (- | United Kingdom
Profile
Digital marketing specialist with 3+years experience in media buying and planning across digital touchpoints
in the consumer journey. I use data analytics and the ability to interpret campaign data to identify
opportunities for conversion optimizations, build brand awareness, and help increase ROI and ROAS.
My professional experience demonstrates my aptitude for numbers, performance, revenue, ROI, and
conversion metrics. Led and executed campaigns for brands in the FMCG, E-Commerce, Finance, and
Technology industries in EMEA.
Certifications
● Facebook Media Buying and Planning
● Linkedin Certified Marketing Insider
● Google Display, Video and Search certification
● Facebook Trainer Badge
Core and Technical Skills
● Paid Media advertising ( Facebook, Instagram, Google, Twitter, Linkedin Ads)
● Email Marketing
● Facebook Ads Manager, Pixels and Conversion API
● Google ads, Google Analytics and Tag manager
● CRM and Marketing software Tools such as Zoho, Hubspot and Salesforce.
● Analytics - Looker Studio, HotJar, Mixpanel, SemRush
Career Summary
Digital Media Buyer/Planner - SPCB United Kingdom
Nov 2022-Present
● Created, managed, and executed multi-channel marketing campaigns leveraging inbound marketing,
social media, email campaigns, and events to drive customer acquisition. (Google, Linkedin, Facebook,
and twitter ads)
● Identify paid media opportunities and develop an actionable execution plan
● Compiled a monthly metrics report of campaigns and social media platforms to monitor engagement,
growth, and trends and shared with the team
● Collaborate with the marketing team to produce optimized campaigns to improve conversions, cost
per impressions, and cost per click.
Team Lead (Paid Media)– Teleperformance, Nigeria.
Oct 2021 – Sept 2022
● Lead a team of highly proficient Facebook trained digital marketing experts on real-time Ads
campaign analysis, strategy, planning & execution of large scale marketing campaigns in collaboration
with key stakeholders 3rd party agencies & marketing partners.
● Trained and onboarded new hires to learn & hone Marketing strategies, Advertising &
Communications skills
Coached, monitored, and evaluated the team to ensure that the Key Performance Indicators KPIs were
met.
● Developed strategies to maximize market potential and improve customer satisfaction
● Develop action plans for continuous improvement of team members and the company at large.
Key Achievements
● Motivated team of marketing experts who increased overall revenue from pre-contact to post-contact
on all meta ad accounts managed in Q2 of 2022 by more than 170%.
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Digital Marketing Expert – Teleperformance, Nigeria (Meta Project)
Worked with Teleperformance on a Meta Project to offer complimentary customised guidance for a range
of business challenges to grow businesses online
May 2019 – Jan 2021
● Consulted Digital Marketing Strategies for Businesses across Sub-Saharan Africa.
● Planned & managed digital marketing campaigns on Google, Facebook and Linkedin
● Maintained relationships with clients while ensuring they meet their business/marketing objectives
associated with driving increase in CPA, ROI and ROAS.
● Report, analyze, and share key quantitative metrics, trends and insights internally and to partners.
● Managed a high volume of accounts and top spending clients with advertising spend ranging from
$5000-$10,000 monthly.
Key Achievements
● 3x Top performer with increased client revenue
● Contributed to agency’s out-of-scope billings by 20% in 2021
● Effectively managed over $500,000 in digital spend across brand categories
● Promoted to Team lead role
Digital Marketer – Rabbington Media
Mar 2019 - Dec 2019
Worked at Rabbington Media, a B2B & B2C full-service digital agency combining insightful brand
strategy, creative communication & engaging experience for its portfolio clientele across EMEA zones.
● Created, managed, and executed multi-channel marketing campaigns leveraging inbound marketing,
social media, email campaigns, and events to drive customer acquisition. (Google, Facebook, and
Instagram ads)
● Collaborated with a cross-functional 5-member team (creative designers, community management &
client service) through research, creation & implementation of communication plans for accounts
managed.
Education
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Bsc. Ed, Health Education | University of Ilorin | 2016
MBA Marketing | Ahmadu Bello University Zaria | 2022
Msc. Marketing | University of Lincoln UK | 2023
Awards and Leadership Experience
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Lincoln Award
Winner of United Nations Event Lincoln Business School
Post Graduate Representative (Marketing Department)
