With John, your project undergoes 3 key steps which are,
Identifying the:
WHO- here we outline your target audience or consumers, factors to be considered in selecting them after reviewing certain criteria.
HOW- we establish a mode of communication to your target audience or consumers i.e. we build on how you want them to perceive your message, idea, or brand.
WHAT- the last and most critical step which harbors the message or brand itself. This is where the majority of brainstorming between myself and the client happens.
I believe you can sell almost any brand irrespective of the demography of its target market. It all depends on the delivery.
For a perfect delivery choose John.