OLABINJO ADENIRAN
MARKETING & COMMUNICATIONS EXPERT
WORK EXPERIENCE
CONTACT
--olabinjo.com/about
TOOLS
AdDynamo
Buffer & Hootsuite
Canva
Facebook Power Editor
Facebook Business Manager
Facebook Ads
Google AdWords
Google Analytics
Mailchimp & Madmimi
Photoshop
SEMRush
Twitter Ad Manager
WordPress & Blogger
Yoast SEO
TECHNICAL SKILLS
HTML & CSS
Wordpress
SEO
Digital Marketing Analysis
Digital Marketing Optimization
PLATFORMS
Email
Facebook
Google+
Instagram
LinkedIn
Medium
Pinterest
Snapchat
SoundCloud
Tumblr
Twitter
YouTube
EDUCATION
BACHELOR OF SCIENCE,
INFORMATION TECHNOLOGY
2013 - 2017
Valley View University,
Accra, Ghana
MARKETING AND COMMUNICATIONS LEAD
DevCenter.Co | MAR 2016 - PRESENT
Increased Twitter followers from 300 to 3000+ Nigerian developers
Increased newsletter subscribers to 150, and open rate by 15%
Manage Social Media presence and track metrics across all digital properties
Create and send weekly newsletters, and write and distribute press releases
Collaborate with community team to develop stories for DevCenter Developer blog
Launched and manage publication for technology professionals: The Resource
SOCIAL MEDIA MANAGER
Launchpad| AUG 2017 - FEB 2018
Created and curated content targeted at Launchpad's audience of
entrepreneurs, freelancers, and creatives for social network profiles
Engaged with members of Launchpad coworking community via social media
Engaged with entrepreneurship community of some cities in the U.S.
GROWTH MANAGER
OMG Digital| MAY 2017 - OCT 2017
Optimized retention rate and increased page views by liaising with
development team to build new website.
Liaised with social media managers in Kenya, Ghana, and Nigeria to improve
engagement on social channels
Oversaw and managed launch of new content channels for OMG Digital Bloomtent, Bitnode and Servepot.
Managed digital campaigns for brands - Minimie Chin Chin and Pringles
COMMUNITY MANAGER NIGERIA
OMGVoice.com - OMG DIGITAL| OCT 2016 - MAY 2017
Increased social media engagement by at least 20% monthly
Grew monthly site traffic by 15%; and Facebook fans by 100,000
Created engaging content for Nigerian Twitter and Facebook pages
ADWORDS MANAGER
Hotels.ng| APR 2016 - JUN 2016
Reduced customer acquisition cost, and produced regular campaign reports
Created and managed campaigns in Google AdWords and researched
competitive keywords to improve Google search Ads
Managed retargeting campaigns via AdWords, and set up A/B testing for ads
PAID CHANNELS MANAGER
Hotels.ng| APR 2015 - SEPT 2015
Reduced customer acquisition cost, and produced regular campaign reports
Created and managed campaigns using Facebook Ad manager, Twitter Ad
manager, and Google AdWord.
Researched competitive keywords to improve Google search Ads
Managed retargeting campaigns via AdWords, and set up A/B testing for ads
C.E.O.
UP NEPA! Social| DEC 2013 - DEC 2015
Built mobile responsive company website using HTML5 & CSS3
Worked with creative team to create engaging social media content for clients
Managed online marketing campaigns across display advertising channels on
Facebook, Twitter, Instagram and AdWords
Managed SEO for clients, as well as publishing social media content
ASSISTANT EDITOR
Technesstivity| DEC 2011 - APR 2015
Edited technology related blog posts and optimized them for Search Engines
Live tweeted technology events in Nigeria and around the world
SOCIAL MEDIA MANAGER
Hotels.ng | MAY 2013 - OCT 2013
Created engaging content for Hotels.ng on various social networks
Worked with Web Design team to redesign the website
SOCIAL MEDIA MANAGER & CUSTOMER SERVICE REPRESENTATIVE
TopUp Genie | AUG 2012 - OCT 2012
Maintained active online social presence
Posted updates about site upgrades and known issues/bugs
Responded to customer complaints via phone calls and social media
