OLABIMPE LAWAL
Lead Generation Specialist | Appointment Setter | B2B Outreach & Pipeline Development
[Phone Redacted] | [Email Redacted] | linkedin.com/in/olabimpelawal
PROFESSIONAL SUMMARY
Results-driven Lead Generation Specialist and Appointment Setter with 3+ years of experience in B2B prospecting, cold
outreach, and pipeline development. Proven track record of generating 150–200+ qualified leads monthly and achieving a
12% call-to-appointment conversion rate. Skilled in LinkedIn Sales Navigator, Apollo.io, Hunter.io, CRM management, and
BANT qualification methodology. Adept at multi-channel outreach strategies that reduce sales cycle time and increase
conversion-ready prospects for sales teams.
CORE COMPETENCIES
• Lead Generation & Prospecting: B2B Lead Generation, Cold Outreach, Prospect Research, Account-Based Research,
Market Research, Decision-Maker Identification
• Appointment Setting: Cold Calling, BANT Qualification, Objection Handling, Meeting Scheduling, Follow-Up &
Confirmation, Show-Up Rate Optimization
• Outreach Channels: LinkedIn Outreach, Email Campaigns, Cold Calling, WhatsApp Business, Multi-Channel Outreach
• Tools & Platforms: Apollo.io, Hunter.io, LinkedIn Sales Navigator, Salesforce, Pipedrive, HubSpot, Zendesk, Freshdesk,
Intercom, Google Workspace, Microsoft Office Suite, Slack
• Soft Skills: Active Listening, Objection Handling, Stakeholder Management, Conflict Resolution, Team Collaboration,
CRM Data Management
WORK EXPERIENCE
Lead Generation Specialist | EduTech Brand
December 2024 – Present
• Generate 150+ qualified leads monthly through targeted LinkedIn outreach, email campaigns, and prospect research for
online education programs.
• Conducted market research to identify decision-makers in educational institutions, resulting in a 35% increase in
conversion-ready prospects.
• Collaborated with sales teams to refine lead qualification criteria, improving lead quality by 40% and reducing overall sales
cycle time.
• Utilized Apollo.io, Hunter.io, and LinkedIn Sales Navigator to build targeted prospect lists and track engagement metrics.
• Maintained detailed CRM records in Pipedrive, ensuring accurate pipeline visibility and enabling data-driven
decision-making.
Freelance Appointment Setter | B2B Clients
August 2024 – November 2024
• Scheduled 80–100 qualified appointments monthly through strategic outbound calling to B2B prospects across technology,
consulting, and professional services sectors.
• Achieved a 12% call-to-appointment conversion rate by delivering compelling value propositions and handling objections
effectively.
• Qualified prospects using BANT methodology (Budget, Authority, Need, Timeline), ensuring only high-quality appointments
were passed to sales teams.
• Maintained a 90% show-up rate through effective meeting confirmation and follow-up processes.
• Updated CRM systems in real-time with detailed appointment notes, ensuring seamless handoff and sales call preparation.
Freelance Lead Generation Specialist | B2B SaaS Clients
June 2023 – November 2024
• Generated 200+ qualified B2B leads for SaaS companies through multi-channel outreach including email, LinkedIn, and
cold calling.
• Developed and executed targeted lead generation campaigns achieving a 28% response rate and 15% conversion to
qualified opportunities.
• Built and maintained prospect databases using Apollo.io and Salesforce, ensuring data accuracy and completeness for
sales teams.
• Performed account-based research to identify key decision-makers and personalize outreach messaging, resulting in
higher engagement.
Freelance Lead Generation Specialist | E-Commerce Clients
March 2023 – May 2023
• Generated targeted lead lists for e-commerce businesses seeking wholesale partnerships and B2B procurement
opportunities.
• Conducted industry research to identify high-potential prospects in retail, hospitality, and corporate gifting sectors.
• Created personalized email sequences achieving a 22% open rate and 8% reply rate, exceeding industry benchmarks.
• Maintained organized lead tracking systems and delivered weekly performance reports to clients.
Customer Support Specialist | Nova Glow Electronics
January 2024 – Present
• Managed 30–60+ daily customer inquiries via email, live chat, phone, and WhatsApp Business, maintaining a 95%
customer satisfaction rate.
• Resolved customer complaints, order issues, and service inquiries while adhering to SLA standards.
• Logged and tracked tickets in CRM and ticketing systems (Zendesk, Freshdesk), ensuring timely follow-ups and resolution.
Customer Care Representative | Hybrid Feeds
November 2020 – February 2023
• Handled high volumes of customer calls and messages, addressing product inquiries, complaints, and post-purchase
concerns.
• Reduced customer churn by building trust and providing consistent, empathetic support that improved retention.
• Maintained accurate complaint logs and feedback records to support internal process improvements.
EDUCATION
National Diploma in Business Administration | January 2018 – February 2020
Abia State Polytechnic, Aba, Nigeria
CERTIFICATIONS
• Sales Enablement Academy – Professional Sales Training Certificate
• Digital Witch – IT Support Training Certificate