Oku Cobham
Lagos State, Nigeria
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linkedin.com/in/oku-cobham
Summary
Having dedicated 3+ years to writing marketing content in-house for brands from diverse sectors including IT,
Digital Marketing, Health, Automotive, and more, I feel incredibly connected to helping brands improve their
customer experience and gain agility through content marketing.
My portfolio spans email campaigns, SEO blogs & articles, website pages, and Product Descriptions. So much
more than just understanding the basic principles of writing engaging content - I possess in-depth knowledge of
keyword research and content optimization. For the next strategic steps, I am seeking a copywriter role where I
can leverage my digital marketing expertise to create result-oriented marketing pieces and at the same time learn
about new strategies to help me stay abreast in the ever-changing industry.
Experience
Health Content Writer
Viedial Healthcare
Mar 2022 - Present (2 years 1 month)
✔Conducted comprehensive SEO keyword research on industry-related subjects to generate innovative
content ideas.
✔Applied exceptional creative writing skills to simplify intricate health topics, ensuring accessibility and
engagement for Viedial's diverse audience.
✔Created compelling video scripts tailored for Viedial's Digital Marketing campaigns, ensuring
alignment with brand messaging and maximizing viewer impact.
Creative Copywriter
Saksdale International
Aug 2023 - Dec 2023 (5 months)
✔Handled a diverse range of creative writing projects, including but not limited to pitch decks,
proposals, and email campaigns.
✔Secured 40% more client funding through impactful Music Concert Proposals and Pitch Decks.
✔Produced persuasive proposals, contributing to an excellent increase in acceptance rates through
strategic communication.
Ads Specialist
Klarecon
Mar 2022 - Nov 2023 (1 year 9 months)
✔Boosted a client's ad campaign CTR from 11% to 45%
✔Managed a team of 5 Junior Copywriters, consistently meeting or exceeding monthly business targets
for clients.
✔Ensured seamless coordination for project success and enhanced client satisfaction.
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✔Utilized top-tier copy editing skills to create error-free ad copies, guaranteeing grammatical accuracy,
tone consistency, and brand guideline adherence.
✔Enhanced the professionalism and effectiveness of advertising materials.
Freelance Writer
Carvry
May 2023 - Aug 2023 (4 months)
✔Created a comprehensive content strategy to align with brand objectives and target audience.
✔Conducted keyword research, implemented on-page SEO best practices, and contributed to improved
search engine rankings, significantly enhancing the online visibility of client content.
Freelance Copywriter
Teknon.AI
Nov 2021 - Jan 2023 (1 year 3 months)
✔Specialized in creating content across a wide array of industries, demonstrating adaptability and indepth research skills.
✔Implemented advanced SEO techniques to optimize content for search engines, resulting in a
noticeable boost in organic traffic.
✔Researched and meticulously crafted compelling digital ad copies, optimizing messaging for various
online platforms.
✔Successfully contributed to increased click-through rates and conversions through strategically
designed ad copies.
Social Media and Email Copywriter
One Smart Star Nigeria
May 2021 - Jul 2021 (3 months)
✔Developed comprehensive content calendars for social media and email campaigns, ensuring a
strategic and cohesive approach to messaging.
✔Designed and implemented highly effective email marketing campaigns, from attention-grabbing
subject lines to persuasive body copy.
✔Focused on optimizing email content for conversions, utilizing persuasive writing techniques and
strategic placement of calls-to-action.
✔Crafted compelling and shareable content for various social media platforms, tailoring messaging to
align with brand identity and engage target audiences effectively.
Content creation intern
Side Hustle
Oct 2020 - Dec 2020 (3 months)
Remote
Licenses & Certifications
Content Marketing Foundations - LinkedIn
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SEO Foundations - LinkedIn
Email Marketing - HubSpot Academy
Issued Mar 2023 - Expires Apr 2025
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Skills
Research Skills • blog post • English writing • B2C Marketing • Written Communication • Email
Marketing • Landing Pages • Product Descriptions • Sales Letters • Email
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