Evteeva Oksana
Female, 31 year, born on 16 October 1987
+7 - — --— preferred means of communication
Skype: aksinialucky
Reside in: Novosibirsk
Citizenship: Russia, work permit at: Russia
Willing to relocate: Italy, ready for rare business trips
Desired position and salary
Head of Digital Marketing
2 000
Marketing, Advertising, PR
• Marketing Management
• Analyst
• Online Marketing
Employment: project work, full time
Work schedule: remote working, full day, rotation based work
Desired travel time to work: any
Work experience — 8 years 5 months
September 2015 —
till now
3 years 8 months
Freelance
Novosibirsk
Internet Marketer, Product Manager, Business Analyst
Internet Marketer, Product Manager, Business Analyst
1. Product Management, Business Intelligence
Creation and full conducting of Internet marketing, generation of leads.
Example, a large law firm:
- Product Management, Business Analyst
Creation of CRM (requirements list, search for IT-developers, control of implementation and deadlines,
QA-testing)
Example: the leading building developer of the region
- Business analyst
The generic description of all business processes of company, the provision of recommendations for
optimization, creation detailed requirements list for CRM, assistance and advice in the search for
IT-developers.
2. Contextual advertising.
Yandex.Direct, Google AdWords a variety of spheres (from legal services to clothing, b2b, franchises)
- Result: from $0.005 for the converted lead (the average check is $400).
- Result: up to 200 leads per day (b2b, average check $ 9000)
Generate a constant daily flow of customers - depending on the request.
Experience with budgets up to $10000 per month
Resume updated 12 April 2019 at 07:04
EUR
3. SMM
Creation and maintenance of accounts, the generation of leads, use of a variety of IT-solutions to attract
target audience.
4. Target Manager for Lead Generation
Targeted advertising campaigns FB, Vk, instagram, programmatic, etc.
Results: attracting a high-quality audience worldwide, reducing the price of a lid from $500 up to $1.5
Absolute minimum: $0.5 for the lead (b2b)
July 2018 —
February 2019
8 months
METROPOLE VENTURES LP
Great Britain, restotoken.org/
CBDO (Chief Business Development Officer)
Project Managment
Marketing strategy
Investor Relations
November 2017 —
July 2018
9 months
Insightwhale
USA, insightcryp.to/
Senior Digital Marketer
Successfully promoted projects:
- KickICO https://www.kickico.com/
- INS Ecosystem https://insolar.io/
- Bank to the Future https://www.bnktothefuture.com/
Functions:
1. Creation of overall digital marketing growth strategies for clients and owning process of their execution.
2. Setting up, configuring and optimising AdWords and Facebook ads campaigns (English and
multi-language).
3. Setting up, configuring and optimizing email campaigns (English and multi-language).
4. Setting up, configuring and optimizing YouTube, Twitter, Instagram and LinkedIn marketing campaigns.
5. Managing other specialists required for successful digital marketing campaigns.
6. Create and refine standard processes used inside the team when working on Digital Marketing projects.
April 2017 — March
2018
1 year
My Business
wafl.cafe/ https://wafl.in/
Chief Marketing Officer
Functions:
1. Management: Internet marketing, analytics, smm, design
2. Strategic planning and strategy implementation, setting up and achieving commercial KPIs
3. Complex business analytics
4. Analysis of the international market, identification of directions to development
5. Development of reporting
6. Product positioning, branding
7. Client marketing
8. Trade marketing
9. Market researches, competitors researches
10. Development and implementation of the advertising strategy (Europe, USA, India, Middle East)
11. Sales optimization, create sales scripts, training
12. Adverising strategies for promoting the product b2c, attracting Master Franchise (b2b)
13. Budgeting
14. Media planning
Evteeva Oksana • Resume updated 12 April 2019 at 07:04
Achievements:
1. The project was successfully launched in India and Middle East
2. The cost of the lead is from $0.5, the average transaction check is $ 9000
3. Successful advertising campaigns in India, Middle East, Russia, generation from 100+ b2b leads per day.
4. Successful launch of franchisees (best result: payback period from 3 months)
September 2015 —
October 2016
1 year 2 months
First construction fund
Novosibirsk, psfond.ru
Marketing & Sales Director
1.1 The management of the Marketing Department: design, layout, web development Landing, offline
advertising, SEO, Internet Marketing, Analyst, PR, copywriting.
1.2. The management of the Marketing Department: sales managers, manager of partnership,lawyer
2. Strategic planning and implementation of the strategy
3. Development of the advertisment offline / online / trade marketing
4. The creation of advertising campaigns and online promotion, making technical specifications, design
features, the development of a data collection system
5. The development and improvement of reporting system
6. The product positioning, brand managment
7. Client Marketing
8. The market researches, competitor researches
9. Researches of real estate market and market of construction materials
10. The development of CRM systems for sales and sales management
11. The development of scripts for the sales department
12. Internal and external PR
13 To organize exhibitions (city scale)
14. Optimization business-processes trought the group of companies.
July 2014 —
September 2015
1 year 3 months
Albatross Communicos
Novosibirsk
Head of Marketing Department
Albatross Communicos
1. Management of department: SEO, online marketing, analytics, manager of affiliate programm
2. Strategic planning, implementations of strategies, the calculation of the commercial KPI
3. Comprehensive business intelligence (cohort analysis, business analysis, user activity, product analysis,
competitor analysis, and others.)
4. Cooperation with IT: development features, the development of a data collection system
5. The development and improvement of different kinds of reporting
6. Brand Awareness and Brand Positioning
7. Client Marketing
8. Product marketing
9. Market researches
10. Development and implementation of promotional strategies
11. Optimization of customer service, calculated KPI for Call-Centre
12. Develope strategy of the affiliate program and implementate it.
13. Budgeting
14. Media planning
December 2013 —
July 2014
8 months
2GIS
Novosibirsk, 2gis.ru
Head of group marketing analytic
Functions:
1. To supervise group of marketing analytic: planning, setting goals , monitoring , motivation.
Evteeva Oksana • Resume updated 12 April 2019 at 07:04
2 . Organization and control reporting of users activity .
3 . Researches Far abroad :
- Analysis of perspectives for output 2GIS
- Analysis of online advertising market
- Competitor analysis
- Analysis of the commercial landscape
- Analysis of specific marketing in countries
4 . Development of techniques of researches and analysis of competitors, markets, online advertising
market,
market of Local Search
5 . Analysis of pricing policy of competitors in the Russian Federation .
6. Estimation of market capacity and positions .
7. Researches of evaluating the loyalty of users , the perception of advertising materials , etc.
8. Preparing briefs for advertising agencies
9. Education staff ( 4 persons in submission )
10. Preparing analytics for press releases, participate in generating ideas for news.
11. Marketing researches abroad (Chile, UAE)
12. Determining the most effective channels for advertising in new countries.
13. Defining specificity adv. materials, perception of advertising in the Far abroad.
Achievements:
1. Completely reformed the system of accountability.
2. Successfully had done marketing researches, identified opportunities and risks in international projects.
Prepared analyst adaptation of promotional materials in the countries in accordance with their local
specificities.
3. Had done and realized plans for personal development and motivational cards for each employee.
4. Identified new areas of research users and advertisers, developed research methodologies.
February 2012 —
December 2013
1 year 11 months
2GIS
Novosibirsk, 2gis.ru
Marketing analyst of foreign countries
Functions:
1. To make monitoring IT news, to issue IT digest weekly, to write analytic articles with trend's researching
and eduction the most perspective directions of development.
2. To make out business-planning.
3. Analysis perspectives of accessing 2GIS in foreign countries.
4. Analysis quality of competitor's products for users.
5. Analysis price formation of competitors.
6. Analysis specific of marketing, features of sales promotion and brand's adaptation.
7. To make analytic reviews of new competitor's products.
Achievements:
1. Analysis perspective of accessing 2GIS was done in more than 30 countries by me.
2. Business-planning was redone, the model of calculation average bill was done by me.
3. I made an accountability and develop methodology of assessment competitor's products.
4. I made an accountability and develop methodology of analysis price formation of competitors.
5. The methodology of specific of marketing, features of sales promotion and brand's adaptation in
worldwide.
March 2011 —
February 2012
1 year
Ltd "Tehnomash"
Novosibirsk
Head of sales & Marketer
Evteeva Oksana • Resume updated 12 April 2019 at 07:04
Functions:
1. Analysis of marketing situation and competitor's marketing strategy in the region.
2. Analysis effect of promotions activities.
3. To make report of marketing budgets.
4. Reports: weekly, monthly etc.
5. Analysis of sales, suggestion about corrections the assortment, recommendations in price formation.
6. Forecast of promotions activities, analysis conducted campaignes.
7. Put in tenders.
Achievements:
1. The methodology of price formation.
2. Sales went up to more than 200%.
3. I successfully negotiated with foreign partners (managers of manufactories).
4. I made development's strategy for 3 years.
5. I made dealer's partnership in 4 Russian cities.
December 2010 —
March 2011
4 months
Ltd Max Media
Marketeer
Functions:
1. To help Russian project ``WHO IS WHO'' to become international (start-up)
2. Analysis of marketing situation and competitor's marketing strategy.
3. Planning sales manager's activities, making trainings.
4. Making new technologies of presentation the project, conceptual pattern, brand's adaptation.
5. Analysis effect of promotions activities.
6. To make report of marketing budgets.
7. Reports: weekly, monthly etc.
8. Analysis of sales, suggestion about corrections the assortment, recommendations in price formation
7. SEO-optimization.
Achievements:
1. Successful start-up.
2. Sales growth.
3. I made a group of sales managers.
4. Brand's adaptation.
Education
Master
2011
Murmansk Arctic State University
Mathematic methods in economy, Mathematic methods in economy
Key skills
Languages
Skills
Russian — Native
English — C1 — Advanced
Spanish — A1 — Basic
Italian — A1 — Basic
Market Research
Product Marketing
Advertising
Data Analysis
Business Analysis
Strategic Planning
Business Development
Digital Marketing
Strategic Marketing
Evteeva Oksana • Resume updated 12 April 2019 at 07:04
Analytical skills
Sales Forecasting
Team management
Business Planning
Project management
Social Media Marketing
Marketing Analysis
Presentation skills
Sales Management
CRM
Negotiation skills
Big Data
E-Commerce
bitcoin
Further information
About me
Interests
Reading classic literature, horse riding, oil paint.
Evteeva Oksana • Resume updated 12 April 2019 at 07:04
Product Management
ICO
Cryptocurrency
Blockchain
