Okonta Godswill

Okonta Uchechukwu Godswill ■ Abuja, Nigeria | ✉- Professional Summary Creative and data-driven Email Marketing Specialist with a proven ability to design, optimize, and manage high-performing email campaigns. Skilled at blending storytelling, design, and automation to turn subscribers into loyal customers. Experienced in crafting engaging newsletters, welcome flows, and abandoned cart sequences using tools like Mailchimp, Klaviyo, Canva, and HubSpot. Known for combining creativity with analytics to boost open rates, clicks, and conversions while building strong customer relationships. Experience Email Marketing Specialist | BrightWave Digital (Remote) August 2024 – June 2025 - Designed and launched automated email flows (welcome series, abandoned cart, product launches) that increased customer engagement and conversions. - Wrote compelling copy and built responsive templates tailored to diverse brand voices. - Implemented segmentation strategies to personalize campaigns and improve retention. - Conducted A/B testing on subject lines, CTAs, and design elements to maximize performance. - Analyzed campaign metrics, identifying trends and optimizing for higher ROI. Data and Content Evaluation Specialist | DataWorx Analytics (Remote) 2022 – 2024 - Collected and analyzed performance data to generate insights for digital campaigns. - Supported A/B testing and comparisons that informed content optimization. - Improved engagement outcomes (open/click rates) through structured evaluation of campaign performance. - Conducted manual tagging and classification to support machine learning workflows. Data Annotation and Research Assistant | TechNova Solutions (Remote) 2023 – 2024 - Classified digital content and feedback reports to support data-driven decisions. - Conducted QA checks on datasets, ensuring accuracy for NLP and marketing projects. - Enhanced content performance by structuring insights for usability and efficiency. Skills & Tools • Email Marketing: Campaign Strategy, Automation, Personalization, A/B Testing • Platforms: Mailchimp, Klaviyo, HubSpot, Canva • Data & Analytics: Google Sheets/Excel, Performance Tracking, QA, Reporting • Creative Skills: Copywriting, Responsive Design, Customer Engagement • Soft Skills: Adaptability, Detail-Oriented, Strong Communication, Independent Remote Work Education • B.Eng Civil Engineering – Lagos State University • Digital Witch IT Support – Professional Development in Marketing & Design • ALX Virtual Assistant Program Highlights • Successfully delivered email campaigns that boosted engagement and sales. • Recognized for blending creativity and data to craft impactful, customer-focused campaigns. • Skilled at managing end-to-end email marketing processes, from design to optimization.