Okhaide Ajayi

Okhaide Ajayi Product Designer- - Lagos, Lagos 100283 - PROFESSIONAL SUMMARY I translate user research into intuitive interfaces, driving business growth. Led the design of a logistics SaaS that skyrocketed to 700+ active users in 3 months and slashed support tickets by 30%. Passionate about user-centered design (UI/UX), I excel at delivering impactful products across diverse industries (gamification, logistics, fintech, healthtech, AI). SKILLS User Research SaaS Development User Research and Storyboarding Visual Design UI/UX Design Effective Communication AB Testing Design Systems Figma EXPERIENCE PRODUCT DESIGNER, London Marmalade Ventures, January 2024-Present • Conducting extensive market research to understand the target audience and competitive landscape for various clients • Collaborating with cross-functional teams, including marketing and development, to ensure seamless execution of the project. • • Developing and maintaining design systems and guidelines to ensure consistency across various products. • Developed interactive prototypes for usability testing. Notably, I led the creation of the brand identity and product offering website for Kenya's largest rescue service, empowering millions of travelers exploring West Africa. PRODUCT DESIGN LEAD, Kentucky, KY XpressRun, January 2023-February 2024 • Conducted user research to inform the design of Minimum Marketable Products (MMPs) and launched a logistics SaaS, achieving over 700 active users within 3 months. • Designed an intuitive integration process with user-tested flows, significantly improving user onboarding and reducing onboarding-related support tickets by over 30%. • Created wireframes and conducted rapid prototyping to test product usability, ensuring effective design before investing development time. • Collaborated with the development team to design a robust, multifunctional tracking system that provided realtime delivery updates and customizable tracking pages, enhancing remarketing efforts. • Led the test pilot for adopting XpressRun's white-label solution, facilitating the donation process for over 1 million goodwill donors and enabling same-day delivery through collaboration with the XpressRun development team, goodwill team, and user test subjects. PRODUCT DESIGNER, Kentucky, KY XpressRun, September 2022-February 2024 • • • • Utilized data-driven insights to create effective product designs. Developed comprehensive style guides to define visual language across all platforms. Optimized existing product features through A/B testing methods. Created interactive prototypes for usability testing. Documented detailed design specifications for frontend engineers to implement. PRODUCT MANAGER, Lagos, Lagos The JJC app, January 2022-September 2022 • • • • Developed product roadmap and identified key milestones for successful launch of new products. Monitored customer feedback, market trends and industry best practices to inform product strategy. Supported execution of strategic initiatives in collaboration with internal and external stakeholders. Worked closely with design and development and doubled as quality assurance (pre-lunch) PRODUCT DESIGNER, Lagos, Lagos The JJC app, January 2022-March 2022 • Contributed to gamification model strategy and translated from technical documentation to a working mobile app for android and iOs platforms. • • • Designed a gamification mobile app with over +1000 successful downloads at launch. Conducted user research and interviews to identity needs and preferences of target audience Worked closely with engineering teams during implementation phase. USER EXPERIENCE DESIGNER, Lagos, Lagos Avoda Studio, September 2019-September 2022 • • Design and aided in the lunch of a range IOT security devices and services in west Africa market • • • Designed intuitive navigation systems that enhanced usability across multiple platforms. Championed the design and implementation of user-centric solutions (UI/UX, branding) for startups launching in the African market. Created style guides to ensure consistent branding throughout the web application. Collaborated with stakeholders to define product requirements and aligned UX strategy with business objectives. FREELANCE DESIGNER Upwork, January 2017-January 2022 • • • • • • Created user-centric product designs, enhancing user experience. Developed visually appealing websites tailored to client specifications. Crafted unique brand identities and established brand standards. Designed impactful logos and produced professional print materials. Created engaging web graphics and custom illustrations. Developed visual content for effective communication. VISUAL COMMUNICATION DESIGNER Wellahealth, May 2020-August 2021 • Designed marketing materials and guidelines for partnering pharmacies and HMO companies, ensuring alignment with brand vision and identity. • • Implemented creative concepts consistent with brand standards. • Designed products by focusing on customer experience across all touchpoints. Collaborated with marketing and social media teams to create marketing peripherals and targeted social media content for various marketing campaigns. VISUAL COMMUNICATION DESIGNER Incubation Factory Entertainment Limited (Global), April 2020-August 2021 • • Worked closely with cross-functional teams to align design with overall business goals and objectives. • Designed album covers, video teasers, and promotional materials tailored for digital streaming platforms such as Apple Music and Spotify, collaborating with creatives for cohesive execution. Produced high-quality mock-ups and prototypes to present design concepts and gather feedback from clients and stakeholders. PARTNERSHIPS MANAGER Business Analyst Community of Nigeria, January 2019-February 2020 • • Organized a successful conference with over 700 attendees. • Managed 2 BACN cohorts, facilitating their development and growth. Secured sponsorships from Microsoft, Inlaks, Ernst and Young, Venture Garden Group, and Bank of Industry Nigeria. VISUAL DESIGNER (FREELANCE), Lagos, Lagos ArtX, September 2019-November 2019 • Developed and designed graphical spatial experiences, including wayfinders, signage, peripherals, and art exhibition display formats for Africa's largest premier international art fair, attracting over 4,000 visitors over a 3day period. ACCOUNT EXECUTIVE Centre for Management Development, May 2018-November 2018 • • Advised various departments on financial activities such as funding and accounting codes Generated Remita code for payments into the treasury single account. TRAINING AND DEVELOPMENT OFFICER Centre for Management Development, July 2015-November 2018 • • • Created training materials and facilitated training workshops for capacity building in both public and private sector Analyzed sales and performance data of clients and developed training goals to focus on improvement Coordinated various promotion exercises for federal government ministry and department agencies. EDUCATION BACHELOR OF SCIENCE (BSC), ACCOUNTING University of Benin, January 2001 CERTIFICATIONS • UX/UI designer - CKDIGITAL • Enterprise design thinking Practitioner - IBM https://www.credly.com/badges/44b468bf-e623-4a329c69-71ed8d92e4d2/public_url • How to Build Digital Products - Product School cert_pf45m0ld WEBSITE, PORTFOLIO AND PROFILES www.okhaideajayi.com www.linkedin.com/in/okhaide-ajayi REFERENCES References available upon request VOLUNTEER EXPERIENCE DESIGN MENTOR ADPlist, September 2023-Present • • Helped designer become self-reliant through coaching and counseling. Provided guidance and support to junior and intermediate designer, helping them develop their skillset and reach their goals.