Oketoran Oluwadunsin Elisha

OKETORAN OLUWADUNSIN ELISHA Portfolio: https://behance.com/oluwadunsinelisha PROFESSIONAL SUMMARY Strategic and results-driven Digital Marketing, Brand & E-commerce Specialist with 5+ years of experience designing and executing high-impact digital campaigns. Skilled in using data analytics, SEO/SEM, content marketing, and conversion optimization to drive business growth and improve ROI. Proven success in e-commerce operations, web development, and brand management. Adept at leading cross-functional teams, optimizing marketing funnels, and deploying innovative tools and techniques. CORE SKILLS & TECHNICAL PROFICIENCIES ▪ Digital Marketing & Strategy SEO, SEM, PPC (Google Ads, Meta Ads, Bidvertiser), Social Media Campaigns, Email Marketing (Mailchimp, Sendinblue) ▪ Advertising & Analytics Paid Ads (Meta, LinkedIn, Twitter/X, Instagram), Google Analytics (GA4), Google Site Kit, Google Search Console, SEMrush, AISEO, A/B Testing, Conversion & Funnel Optimization ▪ E-commerce & Web Platforms WordPress, Shopify, WooCommerce, Webflow, Flutterwave Store, Jumia, Konga, Amazon. Web Development & Design HTML, CSS, PHP, Flutter, Landing Pages (WordPress, Elementor, Webflow, Wix,), Responsive Design, UX Optimization, CMS Integration. ▪ Brand Creative & Content Production Adobe Suite (Photoshop, Illustrator, After Effects), Canva, CapCut, CorelDraw, Content Strategy, Video & Social Media Marketing. ▪ CRM & Automation HubSpot, Zoho CRM, Notion, WhatsApp Business API, Chatbots, Lead Capture Tools. ▪ Project & Team Management Trello, Slack, Google Workspace, Microsoft Office, Team Leadership, Budget & Timeline Management. CERTIFICATIONS ▪ Advanced Digital Marketing Strategy & Planning;- Piston and Fusion Business Academy – 2025 ▪ Digital Sales: Lead Generation & Closing,-Piston and Fusion Business Academy – 2024 ▪ Digital Marketing Professional (B36), HiiT Training Institute – 2023 ▪ Certified E-commerce Management Professional, Udemy (CPD Accredited) – 2022 PROFESSIONAL EXPERIENCE AACE Foods Processing and Distribution Ltd — Digital Marketing & E-commerce Specialist Lagos, Nigeria | 2021 – Present ▪ Led full-funnel digital marketing campaigns, increasing online visibility and brand engagement by over 300% across key channels. ▪ Scaled e-commerce revenue from ₦0 to ₦500M through strategic campaigns, optimized user journeys, buyer personas and A/B testing. ▪ Managed SEO, PPC (Google & Meta), email, and social media strategies using tools like Google Ads, GA4, and SEMrush. ▪ Created conversion-focused landing pages and optimized web performance via WordPress. ▪ Oversaw content strategy and design for digital channels, resulting in improved engagement rates and customer retention. ▪ Collaborated with cross-functional departments (Sales, Operations, Design) to align marketing efforts with business objectives. Opay Nigeria Ltd — Customer Service Representative (Team Lead) Lagos, Nigeria | 2020 – 2021 ▪ Managed a team of service reps to deliver exceptional customer experience via omni- channel support systems. ▪ Handled CRM operations and customer ticketing using CRM and internal tools. ▪ Resolved escalated issues, improved CSAT scores, and contributed to customer retention strategies. ▪ Supported feedback analysis and operational improvement based on recurring client concerns. ▪ Trained and mentored new team members to ensure consistency in service delivery and adherence to company policies. ▪ Collaborated with cross-functional teams (product, operations, and tech support) to streamline processes and enhance user satisfaction. Inx Tech. Finance — Web Designer & Lead Generation Specialist Remote | 2019 – 2020 ▪ ▪ ▪ ▪ Designed and developed responsive landing pages using HTML, CSS, JavaScript, and CMS platforms. Created Google My Business profiles and optimized local search visibility using SEO techniques. Collaborated with marketing teams to deploy lead capture campaigns and email nurturing workflows. Conducted UX reviews, user testing, and continuous website optimization to boost conversions. ▪ Integrated APIs and cross-channel tools to ensure seamless digital experiences. EDUCATION ▪ MBA, Marketing ( MBA In View) University of Nigeria, Nsukka - ▪ Post Graduate Diploma, Business Administration (Marketing) University of Nigeria, Nsukka - ▪ B.Sc., Soil Science & Land Management (Second Class Upper) Federal University of Agriculture, Abeokuta - ▪ Diploma, Computer Technology Whalley Computer Institute - ▪ WASSCE Certificate Omo Oye College - INTERESTS ▪ Digital Innovation ▪ Branding ▪ Web Design ▪ AI Technology ▪ Coding ▪ 3D Animation & Motion Graphics ▪ Gaming ▪ E-commerce Development ▪ Fashion and Lifestyle