Okan Kavurga

Okan Kavurga Growth Marketer - - linkedin.com/okankavurga MILESTONES WORK EXPERIENCE BtcTurk | Global Transformed the growth methodology, identifying and fixing key pain points in the BtcTurk | Turkish Brand; established new, more effective processes and built connections with global social platforms to enhance brand reach. Head of Growth FirstBatch Played a leading role in building the FID concept; enhanced brand visibility and engagement during ETH Denver with original messaging and flawless operational management. Funverse Positioned as the brand's face in the Turkish crypto space; drove awareness and credibility through thought leadership and KOL-focused events. Kwalee Introduced structured taxonomy and a systematic A/B testing culture, bridging gaps between UA and creative teams. Led a profitable UA operation for Let's Be Cops 3D in the Chinese market. Collaborated with C-level stakeholders to experiment with in-game cross-brand advertising, exploring new monetisation streams beyond standard ad placements. Coda Maintained a profitable UA and monetisation operation for a casual game with IAP revenue model throughout my tenure, until the project was successfully handed over to the next team. Publik Reduced cost-per-acquisition by 50% for a major finance sector client through strategic paid media optimization. Kucukbakkalkoy - Istanbul, Turkey 2024-Ongoing BtcTurk | Global Managed global digital marketing operations, campaign strategy, optimization, and reporting. Coordinated with tech teams for integration and implementation. Developed influencer (KOL) collaborations. Identified new growth channels and scalable opportunities. - Head of Growth FirstBatch Led global digital marketing and campaign execution. Oversaw tech integrations and performance improvements. Built KOL partnerships and organic growth routes. Acted as keynote speaker and represented the company at major events. Contributed to product launch of Gravitate and conceptual development of FID. - Head of Growth Funverse Games Established the growth department from scratch. Managed copywriting, social media strategy, and content calendars. Collaborated with creative teams on marketing assets. Served as keynote speaker at industry events. - User Acquisition and Monetisation Manager Kwalee Managed UA and monetisation operations for multiple game titles. Participated in high-level experimental projects with C-level stakeholders. Owned channel expertise across diverse paid platforms. Provided team leadership and cross-department collaboration. - User Acquisition Manager Coda Oversaw UA and monetisation strategies for mobile game launches. - User Acquisition Manager Publik Digital Agency Led paid campaigns, landing page optimization, and performance tracking for diverse clients. EDUCATION REFERENCES Koc University John Wright Nil Aldemir International Relations Turborilla / CEO Publik / Founder - Maltepe University Master of Business Administration- Phone: - Phone: - Email : - Email : -