Oka Ciptantio Octorama
Bali, Indonesia
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linkedin.com/in/okacoctorama
Summary
Oka is a PR specialist bridging the worlds of media, hospitality, food and beverage, destinations, and FMCG. His
vast experience encompasses PR strategy, media planning, brand guidelines, and event planning. Oka's work has
secured coverage for his clients in leading publications, including Harper’s BAZAAR Indonesia, ELLE Indonesia,
Forbes, Travel+Leisure, Bloomberg, and more.
Experience
Account Director (Communications)
SCOP3 Group
Aug 2022 - Present (1 year 5 months)
Act as the dedicated PR for the luxury hotels AYANA Resort Bali, AYANA Segara Bali, AYANA Villas
Bali, RIMBA by AYANA, and AYANA Komodo Waecicu Beach, handling all aspects of public relations
for these properties, including:
- Increase public awareness of the hotels through media coverage, obtained through strategic media
outreach using press releases, media stay experience, interview, and paid partnership.
- Leading the PR agencies in Australia, China, Hong Kong, India, Indonesia, Singapore, and the United
States, to execute diverse yet effective, market-specific PR strategies.
Public Relations Manager
Petrie PR - Luxury Lifestyle PR Agency
Aug 2021 - Jun 2022 (11 months)
Petrie PR is a dynamic boutique Asia based PR agency offering specialist communications strategy for
the luxury lifestyle, travel, destination, design, property, spa and arts sectors.
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• Serve as day-to-day client contact as consultancy representative to offer advice, guidance and
updates on recent account activities
• Plan and implement client's PR programme whilst also helping to manage client information sharing
• Manage multiple projects for various clients within the corporate spectrum, from conception to
completion
• Undertake proactive media pitching, manage media enquiries, building relationship with key media
targets and design media strategies to suit clients needs
• Develop and manage news business proposal including strategic planning, and tactical activation of
new accounts
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Notable Client: Aman Resorts, Belmond, HYATT and Singapore Tourism Board.
Notable Achievement: spearheaded the pitching group to win Singapore Tourism Board account.
Public Relations Manager
Oka Ciptantio Octorama - page 1
Iris
Mar 2019 - Aug 2021 (2 years 6 months)
Iris Jakarta is an award-winning full service marketing communications agency that blends retail,
advertising, public relations, activation, digital and CRM.
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• Leading communication strategy development and execution
• Manage social media campaigns from ideation, content creation, execution to performance analysis
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Notable achievement: spearheaded the reputation building campaign for Badan Restorasi Gambut.
Accumulate 1000+ positive articles about BRG on National and International media throughout-.
Public Relations Executive
Iris
Mar 2017 - Mar 2019 (2 years 1 month)
Notable clients: Diageo Indonesia, Samsung Electronics Indonesia, and Frisian Flag Indonesia.
Education
University of Indonesia
Bachelor's degree, Public Relations/Image Management
2013 - 2017
Relevant subject to the profession: PR Ethics, CSR, Communication Audit, Media Relations, Strategic
Communciation, and Marketing.
Skills
Strategic Communications • Brand Management • Media Relations • Media Planning • Corporate
Communications • Content Strategy • Public Speaking • Public Relations • Social Media • Strategic
Planning
Honors & Awards
Best Project of the Semester in AIESEC UI 2014/2015 - AIESEC in Universitas
Indonesia
Feb 2015
Best Project of the Year in AIESEC UI 2014/2015 - AIESEC in Universitas Indonesia
Jun 2015
Oka Ciptantio Octorama - page 2
