OGUZ OZGUL-– - – Amsterdam, Netherlands
WOR K E XPERIENC E
Mambu
Sr. Marketing Operations Manager
Jan 2021 – Present
Amsterdam, Netherlands
• Owning global lifecycle marketing campaigns that drives awareness, activation and conversion KPIs
• Continuously maintaining & improving the MarTech stack.
• Setting up outbound sales processes including setting up sequences and training sales teams on features and
functionalities.
• Setting up inbound marketing processes including setting up lead management workflows.
• Creating, monitoring and optimizing campaigns on paid channels, reporting on ROI.
• Defining segmentation rules to be able to identify contacts’ funnel position in order to target them with
personalized ads and messaging in multiple channels.
• Setting up marketing attribution and reporting framework, creating dashboards to monitor commercial
impact of marketing activities.
• Providing insights & analysis about marketing campaigns performance to various stakeholders together with
actionable steps to optimize the current campaigns.
Mambu
Marketing Automation Manager
Mar 2020 – Dec 2020
Amsterdam, Netherlands
• Implementation of personalized lifecycle campaigns and supporting ongoing demand generation activities.
• Collaborating with sales department to optimize and revamp lead flow, lead scoring and overall lead
management structure.
• Creation of marketing performance dashboards using multiple sources of data and ensuring necessary
measurement practices are in place.
• Driving the implementation of necessary data streams to be able to trigger and personalize email, social and
display marketing campaigns based on user's behaviour and profile.
ERIKS Digital
Marketing Automation Manager
Jan 2019 – Mar 2020
Amsterdam, Netherlands
• Developing and maintaining multi-channel customer life-cycle campaigns to drive business KPIs.
• Develop personas for each segment, along with corresponding messaging and campaign calendar.
• Doing deep-dive analysis for campaign performance and reporting on overall performance metrics.
• Acting as subject matter expert regarding Email, CRM and Marketing Automation.
Amgen
Marketing Operations Consultant
Jan 2017 – July 2018
Breda, Netherlands
• Setting up and deploying customer journeys using the marketing automation tool to have personalised
journey for different segments of the audience.
• Coordinating with sales and business development teams to create lead generation programmes.
• Worked with IT on requirements on new functionalities and data streams for the Marketing Automation
tool.
• Maintenance of consent and lead management.
Philips
Apr 2015 – Jan 2017
Marketing Operations Manager
Eindhoven, Netherlands
• Worked as a vendor operations liaison for Philips Digital Marketing Services
• Worked together with multiple departments and business groups within Philips to determine capacity
needed per week to plan operation resources accordingly.
Philips
Feb 2013 – Mar 2015
Istanbul, Turkey
Marketing Operations Specialist
• Worked closely with the central and regional marketing teams to roll-out web and email campaigns.
• Acted as a primary web/email support contact for several business groups.
• Created complex multi-step email campaigns for large audiences.
E D UCATION
Sabanci University
2007 – 2012
Istanbul, Turkey
Bachelor of Arts in Management Sciences
University of Exeter
BA Erasmus Exchange Program Marketing and Business Management
2012 – 2012
Exeter, United Kingdom
S KILL S
• Programming Languages: HTML, CSS, SQL, Python (Basic), JS (Basic), VBA (Basic)
• Tool Knowledge: HubSpot, Instapage, Autopilot, Zapier, Hotjar, Salesforce, LinkedIn Campaign Manager,
Google Ads
• Analytics Tools: PowerBI, Tableau, Google Analytics, Google Tag Manager, Google Data Studio, Heap
Analytics, Segment, Databox
IN TERE STS
Sci-fi, Travelling, Video Games, Economics
