Oguz Ozgul

Oguz Ozgul

$75/hr
Marketing Operations and Technology
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
35 years old
Location:
Amsterdam, Noord Holland, Netherlands
Experience:
10 years
OGUZ OZGUL-– - – Amsterdam, Netherlands WOR K E XPERIENC E Mambu Sr. Marketing Operations Manager Jan 2021 – Present Amsterdam, Netherlands • Owning global lifecycle marketing campaigns that drives awareness, activation and conversion KPIs • Continuously maintaining & improving the MarTech stack. • Setting up outbound sales processes including setting up sequences and training sales teams on features and functionalities. • Setting up inbound marketing processes including setting up lead management workflows. • Creating, monitoring and optimizing campaigns on paid channels, reporting on ROI. • Defining segmentation rules to be able to identify contacts’ funnel position in order to target them with personalized ads and messaging in multiple channels. • Setting up marketing attribution and reporting framework, creating dashboards to monitor commercial impact of marketing activities. • Providing insights & analysis about marketing campaigns performance to various stakeholders together with actionable steps to optimize the current campaigns. Mambu Marketing Automation Manager Mar 2020 – Dec 2020 Amsterdam, Netherlands • Implementation of personalized lifecycle campaigns and supporting ongoing demand generation activities. • Collaborating with sales department to optimize and revamp lead flow, lead scoring and overall lead management structure. • Creation of marketing performance dashboards using multiple sources of data and ensuring necessary measurement practices are in place. • Driving the implementation of necessary data streams to be able to trigger and personalize email, social and display marketing campaigns based on user's behaviour and profile. ERIKS Digital Marketing Automation Manager Jan 2019 – Mar 2020 Amsterdam, Netherlands • Developing and maintaining multi-channel customer life-cycle campaigns to drive business KPIs. • Develop personas for each segment, along with corresponding messaging and campaign calendar. • Doing deep-dive analysis for campaign performance and reporting on overall performance metrics. • Acting as subject matter expert regarding Email, CRM and Marketing Automation. Amgen Marketing Operations Consultant Jan 2017 – July 2018 Breda, Netherlands • Setting up and deploying customer journeys using the marketing automation tool to have personalised journey for different segments of the audience. • Coordinating with sales and business development teams to create lead generation programmes. • Worked with IT on requirements on new functionalities and data streams for the Marketing Automation tool. • Maintenance of consent and lead management. Philips Apr 2015 – Jan 2017 Marketing Operations Manager Eindhoven, Netherlands • Worked as a vendor operations liaison for Philips Digital Marketing Services • Worked together with multiple departments and business groups within Philips to determine capacity needed per week to plan operation resources accordingly. Philips Feb 2013 – Mar 2015 Istanbul, Turkey Marketing Operations Specialist • Worked closely with the central and regional marketing teams to roll-out web and email campaigns. • Acted as a primary web/email support contact for several business groups. • Created complex multi-step email campaigns for large audiences. E D UCATION Sabanci University 2007 – 2012 Istanbul, Turkey Bachelor of Arts in Management Sciences University of Exeter BA Erasmus Exchange Program Marketing and Business Management 2012 – 2012 Exeter, United Kingdom S KILL S • Programming Languages: HTML, CSS, SQL, Python (Basic), JS (Basic), VBA (Basic) • Tool Knowledge: HubSpot, Instapage, Autopilot, Zapier, Hotjar, Salesforce, LinkedIn Campaign Manager, Google Ads • Analytics Tools: PowerBI, Tableau, Google Analytics, Google Tag Manager, Google Data Studio, Heap Analytics, Segment, Databox IN TERE STS Sci-fi, Travelling, Video Games, Economics
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