OGECHI CHISOM AMAGWU
Lagos, Nigeria | LinkedIn | Portfolio
PROFESSIONAL SUMMARY
I'm a marketing professional with over 7 years of experience building and growing brands in the FMCG
and digital space. I’ve worked across the full marketing funnel, from strategy and planning to content
creation and campaign execution. Over the years, I’ve launched impactful digital campaigns, shaped
brand narratives that resonate, and used insights to guide marketing decisions. I approach every
project with curiosity, creativity, and a strong focus on real business outcomes. I’m passionate about
creating work that not only connects with people but also delivers meaningful results.
EDUCATION AND PROFESSIONAL QUALIFICATION
University of Lagos
∙ Bachelor of Arts in the English Language
AltSchool Africa
∙ Diploma Product Marketing
PROFESSIONAL EXPERIENCE
Marketing Manager (Brand Strategy & Content)
Red Town Digital
2017
2024
Nov. 2022 –Ongoing
● Developed go-to-market (GTM) plans for new product launches, including Motive, combining
consumer insight, messaging frameworks, and channel strategy to drive adoption.
● Led brand and campaign strategy for FMCG, fintech, and tech clients including Glovo, Dove
Men+Care, Addme (Big Brother Naija 2025 partnership), Indomine Cafe and Motive, ensuring
alignment with business objectives and market positioning.
● Collaborated with creative and social teams to maintain storytelling consistency across ATL, BTL,
and digital campaigns, from OVC/TVC production to retail activations.
● Collaborated with brand ambassadors and influencers to execute campaigns that aligned with
product marketing strategies and achieved significant brand visibility.
● Conducted market research and competitor analysis to identify opportunities and guide campaign
direction for clients in highly competitive categories.
Marketing Lead (Brand Strategy and Content)
Jan. 2022 – October. 2022
Red Town Digital
● Drove a 65% increase in Instagram followers across 5 major brands, including Kellogg and Munch
It, Alt Mall, Alt Invest and SnapCash by leading cross-functional teams to develop and execute
impactful social media strategies.
● Enhanced engagement by over 45% across Twitter, Instagram, and Facebook through the strategic
use of dynamic imagery, video content, and infographics tailored to each platform.
● Translated campaign insights into creative briefs and execution plans, collaborating with design,
copy, and media teams to deliver aligned storytelling.
Content Strategist
Evaluate Media
Jan. 2020 – Dec. 2021
● Created content strategies informed by market and audience research, delivering campaigns that
generated over $250,000 in annual revenue for clients.
● Created and managed comprehensive social media strategies from inception, scheduling,
managing, and monitoring engagement, resulting in a 45% increase in engagement across multiple
client accounts.
● Managed integrated campaigns (email, social, and paid media), ensuring consistency with client
brand positioning.
● Managed all Public Relations and Communication activities, including creating news content across
10 digital news outlets like Vanguard, ThisDay, Punch, etc.
Content Research
Print Sharply
Sept. 2018 – Aug. 2019
● Leveraged CMS platforms (WordPress, HootSuite) to create and deploy engaging content,
including blog posts, articles, presentations, and website content. This initiative increased
website traffic by 15%.
● Developed and wrote diverse content formats such as advertorials, website content,
SEO-optimised articles, social media posts, corporate publications, and multimedia scripts. This
content strategy led to a 25% increase in social media visits for Natundo Foods.
● Built and maintained relationships with media houses and representatives, actively seeking
opportunities for publication, media coverage, and strategic partnerships. This effort reduced
the organisation's turnaround time for publications and correspondence by 65%.
TECHNICAL SKILLS
● GTM Strategy & Execution
● Market Research & Competitive Analysis
● Marketing Campaign Management
● Brand & Project Management
● Digital Marketing
● Content Creation (Static & Video)
● Community Management
● Team Leadership & Management
● Strategic Planning
● Social Media Strategy
● Relationship Building & Management
