Odunayo Adeneye

ODUNAYO MUSA ADENEYE Integrated Marketing Communication │Brand Strategy and Management │ Relationship Management│ Digital Strategy Professional Profile 20, Abayomi Street, Oregun Industrial Estate, Ikeja Lagos State, Nigeria Mobile: - Email:-https://www.linkedin.com/in/odunayo-adeneye-272096a2/ A Technology Savvy and Cerebral Integrated Marketing Professional (PR, Advertising and Marketing) with key forte in Brand Strategy and Management, Media & Digital Strategy and Content-Creation, Copy-Writing & ArtDirection with client service experience across several Industries Including FMCG, Government, Advertising, RealEstate, Consulting and E-commerce Agro-business Adept in Brand/Product Development, Experiential Marketing (Trade & Consumer Promotions), Market Research, Project Management, Media Relations, Corporate Communication, Campaign Management, Digital Marketing, Market Segmentation Brand-Identity Design, Copy-writing, Content-Marketing Strategy, In-store Promotion, Merchandizing, Business & Brand Strategy Framework, Channel & Retail Marketing, Search Engine Optimization, Web Management and Knowledge Transfer (Training) Keen on developing and delivering cutting-edge solutions that delivers on the company ROI (Return on Investment) using current marketing trend spotting tools while available for advanced career opportunities. Professional Soft Skills Emotional Intelligence Design Thinking Diversity Management Concepting Ethics Team Leadership Client Service Negotiation Due Diligence Employment Summary CHOICE INTERNATIONAL GROUP (LONTORPAYS BUSINESS UNIT)-LAGOS, NIGERIA www.lontorpays.com.ng Teamlead, Marketing & Communication Aug 2018-Till Date Project Portfolio Handled (Previous and Reoccurring) Lontorpays Platform Mega-Launch Brandshop Development & Management Exhibitions & Special-Project Management Sales & Marketing Activations – Experiential Monthly & Quarterly Dealers Engagement Program Key Achievements and Responsibilities • Developed and managed different marketing campaign & promotional activities that has improved sales turnover by over N500-million in less than 24-months of business operations. • Led the team that developed and designed Brand guideline/manual for all internal & external communication intended to create a standard guideline in terms of design, dimension, colour-pallete etc. • Introduced unique local product-naming that resonate with the Nigeria consumers aimed at capturing diverse markets; e.g. Atupa, Odogwu, Ogbuefi-1, Rankadede, Solar-Broadcaster for all product lines • Supervised the team to create different Brochures, Flyers, Products-Catalogues, e-brand collaterals etc. • Was part of the team that revamped the Front-end design of the e-commerce platform (www.lontorpays.com.ng). • Led the team to design and develop LONTORPAYS Brandshop (Franchise) outlets according to design specification, ambience and overall branding activities as part of the LontorPays expansion drive • Responsible for brand management, vendor/agency relationship management. content-curation & creation, copy-writing and team leadership (marketing & creative team) O’D COMMUNICATION CONSULT LIMITED -LAGOS, NIGERIA Brand Strategist/Project-Manager Nov 2017-Jul 2018 Brand Portfolio DERKOL Ventures MEG Educational Consultancy Personal-Branding for HNI’s Key Responsibilities and Achievements; • Initiated and successfully set-up a fully Digital Marketing Unit for the Agency, as part of revenue growth strategy. • Surpassed projected billings for 2018 by 20%. • Successfully retained current account portfolio for the Agency and gradually initiated growth processes for same • Supervised tasks and integrated campaigns, responsible for the retention and expansion of accounts’ portfolio, general business administration, revenue generating opportunities, leadership and Team capacity building • Provided strategic input and supervised the development and execution of truly integrated campaigns (multichannel and omnichannel) for brands to connect with consumers at retail & relevant touch-points • Researched trends and insights leading to business expansion and improved marketing output for Clients’ businesses LEO-BURNETT-LAGOS, NIGERIA https://leoburnett.com/ Business & Brand Strategist May 2017-Oct 2017 Brand Portfolio Chivita (Happy Hour & Ice Tea) Dano Milk Indomie Account Pitch Oyo State Government Key Responsibilities; • Responsible for conducting market-research • Organized Focus Group Discussions aimed at getting consumer insight on different brands (FMCG to Banking, State Government) • Responsible for strategy document preparation for multi-national brands • Managed relationships and projects within Agency departments, suppliers, PR and Media Independents for managed brands • Responsible for development of inspiring creative briefs for impactful advertising, experiential and interactive campaigns • Handled target audience identification and segmentation; discovering consumer insight for various brands 43 & 7 MEDIA LIMITED-LAGOS, NIGERIA Lead Curator, Editor & Digital Asset Manager www.velvetpitch.com Nov 2015-Apr 2017 LAGOS STATE MINISTRY OF ECONOMIC PLANNING & BUDGET-NIGERIA www.mepb.lagosstate.gov.ng/ ICT Officer Jan 2015-Oct 2015 Voluntary Endeavours THE FUTURE AWARDS AFRICA (RED MEDIA)-LAGOS, NIGERIA https://www.redafrica.xyz/awards/ Volunteer Team Member (Programs Manager in--Till Date GUARANTY TRUST BANK (GTCREA8 CAMPUS STORM)-OOU, NIGERIA https://gtcrea8.com/ Teamlead, Campus Ambassadors JUNIOR CHAMBER INTERNATIONAL-NIGERIA www.Jci.cc/Nigeria President OOU Chapter -) --Till Date Education University of South Wales (United Kingdom) MBA Marketing Olabisi Onabanjo University (Ogun State, Nigeria) B.Sc. Computer Science In-View 2014 Executive and Specialised Education TINK-AFRICA (Bschool – School of Innovation & Strategy for Marketing Professionals) Media and Digital Strategy Lagos Business School (Lagos, Nigeria) Certification in Financial Management Lagos Business School (Lagos, Nigeria) Certification in Leadership Management (TQM, MBO). - Professional Membership, Affiliation and Certifications Prince2 Foundation (Project Management) Proficiency Certificate Nigerian Institute of Management (Chartered) Proficiency Certificate in Management (Member) - Award and Recognition The Future Awards Volunteers (Red Media) 2014 Most Outstanding Volunteer Key IT Skills Digital Media Software and Application Google Analytics. Instagram Analytics. Facebook Manager, Zoom, All Google Tools Microsoft Suite Proficiency Excel, Word, PowerPoints, Outlook Interest Humanitarian and Voluntary Services, Networking, Travelling & Sight-Seeing and Reading Reference On Request 2014