Odaine Mc Millan

ODAINE MCMILLAN Kingston, Jamaica - - Digital Marketing  Project Management  Campaign Executive Digital Marketing  Display Advertising  Social Media Platforms A personable, detail-oriented professional with strong digital marketing, client relations, analytical, social media, technical and problem solving skills obtained from academic and professional experience. Excellent communicator and presenter who works well with individuals at all levels of a corporation. Superior leadership and interpersonal skills gained through solid work experience, volunteerism and extracurricular activities. Core Competencies Digital Strategist ROI Forecasting Social Media Brand Management Campaign Coordination Reporting Client Relations Technical Expertise Content Strategy Display Advertising Project Management Web Analytics Education University of the West Indies, Mona, Jamaica Bachelor of Science in Marketing – Class of 2017 Professional Experience Clickbank Product Marketplace  United States  2013 – Present Affiliate Freelancer Generated a record number of affiliate commissions from niche affiliate products. Demonstrated ability to work with project managers lead developers and designers adhering to all project timelines while maintaining quality and delivering the best results for clients. Offered online strategy consultation based on client analytics to create and improve processes and systems and maximize campaign effectiveness. Parker’s Naturals Amazon Brand  Canada  2015 Paid Traffic and Brand Awareness Expert Pioneered and developed innovative on-site advertising campaigns that significantly increased brand awareness and revenue. Responsible for increasing sales revenue and improving company awareness by developing digital ad campaigns, using Facebook Ads, Bing Ads and Native Advertising Analyzed market and sales data and develop KPIs – further measured, analyzed and acted timely on results to maximize Return on Investment (ROI). Social Hub  Ingolstadt, Germany  2014 – 2015 Facebook Audience Insights Expert Collaborated with the development team to extract and analyze complex Facebook audience data and deliver clear, concise reporting to management. Worked directly with and established strong working relationships with key stakeholders and departments. Strategized ways to optimize marketing campaigns to enrich online presence and drive revenue. Internet Income Jamaica  Kingston, Jamaica  2014 Online Advertising Manager Created custom-tailored Facebook advertising campaigns for leading local brands such as N.C.B, Advantage General, and Auto Don. Formulated effective and robust digital marketing campaigns Sourced new opportunities and alternative keywords to increase marketing effectiveness. Cultivated strategies to grow and maintain clients’ online presence. Additional Credentials Technical Skills Microsoft Office (Word, Excel, PowerPoint, Access), Google Analytics / Google Docs / Google Adwords / Bing Adcenter/ Google Drive / Google Calendar / Google Plus / HTML / SEM / Digg / Facebook / Bing / HootSuite / Instagram / Pay Per Click (PPC) / Pinterest / Reddit / Search Engine Optimization (SEO) / StumbleUpon / Tumblr / Twitter / WordPress / YouTube / Professional Development Facebook Advertising Facebook Retargeting Instagram Advertising Microsoft Bing Pay Per Click Advertising Native Network Advertising E-Commerce Paid Traffic Expert Social Media Management Volunteering Experience Frankfield Branch Parish Library – Library Assistant / University of the West Indies Students Emergency Response Medical Team, Project Health Children Interests Soccer, chess, healthy eating/learning about nutrition, essential oils, travel, experiencing new cultures, swimming, crafts, family time, nature parks, networking, podcasts, Detailed Professional References Available upon Request   