OCTAVIO A. MARIN--https://www.linkedin.com/in/octavioamarin/
Dynamic and results-driven senior marketing operations professional with over 15 years of experience in
optimizing operational workflows, enhancing team performance, and driving strategic marketing
initiatives. Proven expertise in digital campaign management, marketing operations, and partner vendor
management.
MAY 2021 – PRESENT
SENIOR MARKETING OPERATIONS CONSULTANT, Intel, Komodo Health, PMG
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Lead optimization of Marketing Technology platforms and provided program
management of B2B marketing campaigns for Intel.
Directed multichannel marketing campaigns and launched website/mobile applications
for Healthcare and B2B clients.
Enhanced digital marketing processes, platforms, and agency collaboration at Komodo
Health, driving a 10% increase in campaign efficiency.
SEPT 2019 – APRIL 2021
DIRECTOR OF OPERATIONS, Hogarth Worldwide
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Oversaw a team of 6 project managers and served as interim digital department director.
Implemented resource management, financial management, and marketing workflow
process improvements, boosting operational efficiency by 15%.
Partnered with MDs and finance leads in managing contracts and profit margins, and
contributed to RFP wins for clients like Instagram and Intuit.
Managed intercompany mergers with WPP partner agencies Grey and Ogilvy.
AUG 2015 – AUG 2019
ACCOUNT OPERATIONS LEAD, R/GA
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Established and led the first Project Management Office (PMO) for the Verizon account,
managing on average $50M in business per year.
Developed and evolved program management and financial reporting, enhancing project
delivery timelines and capacity planning by 25%.
SEPT 2013 – AUG 2015
SENIOR PRODUCER, R/GA
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Led production and client management for McCormick’s website, custom CMS, and digital
campaigns.
Produced a unified design framework for all Novartis HCP and Patient websites.
FEB 2007 – AUG 2013
SENIOR PROJECT MANAGER, IconNicholson -> LBi US -> MRY
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Managed the Moleskine global eCommerce Website Redesign, leading it from inception
to launch.
Produced Coca Cola’s 2012 “Move to the Beat” Olympics Website and Facebook
Application, winning Bronze Clio and Webby awards.
Acted as SCRUM Master for Towers Watson’s Global Intranet Redesign.
Lead website launches and digital campaigns across 4 Bristol Meyers Squibb brands
(Reyataz, Sustiva, Baraclude, and Yervoy Day 1 Launch).
AUG 2004 – JAN 2007
WEB PRODUCTION ASSOCIATE, Ziff Davis Media & Vault.com
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Produced webcasts and virtual tradeshows for major clients like CA, Dell, and VMWare.
Managed website and email newsletter content updates for Vault.com, enhancing user
engagement.
MAY 2004
BBA, COMPUTER INFORMATION SYSTEMS, Baruch College (CUNY)
COO, Computer Information Systems Society
CERTIFICATIONS AND SKILLS
Certified SCRUM Master
Proficient in Agile, Lean, and Waterfall Methodologies
Expertise with collaboration tools like Jira, Workfront, Asana, Wrike, Airtable, Smartsheet,
Salesforce, Sprinklr, Figma, and various Gen AI solutions
Experience with Content Management Systems - SharePoint, EPiServer, HubSpot, Custom
