OBED
AMEZ
EXPERIENCE
EXPERT MEDIA BUYER
Media Buyer Apprentice
PROFILE
Creative and performance-driven Media
Buyer with a passion for crafting ad
strategies that balance bold creative
ideas with data-backed execution.
Experienced in building scalable
campaigns that drive measurable ROI
across diverse industries.
01/2022
09/2024
Media Buyer School
Worked directly with a Senior Media Buyer who
manages $2M/year in advertising spending with an
average ROAS of 5x.
Learned his exact strategies for Facebook Ads,
EXPERTISE
YouTube Ads, Google Ads, and TikTok Ads applied to
E-commerce
Facebook Ads
YouTube Ads
HYROS
CRO
AI
Lead generation
the e-commerce (health, beauty, clothing),
coaching, and software as a service industry.
Set up, manage, analyze, and scale Facebook
campaigns and budgets on a daily, weekly, and
monthly basis to keep spending optimized for sales
growth while hitting strict ROI goals.
Monitor and optimize ad performance across all
EDUCATION
campaigns, to ensure consistent ROI and respond
promptly to performance fluctuations
UNIVERSITY FOR DEVELOPMENT
Learned how to use 3rd party tracking software to
STUDIES
improve reporting accuracy and make more informed
decisions.
BSE- Accounting
09/2018 - 10/2022
Learned how to use AI to streamline ad creative
testing process in the e-commerce (health, beauty,
clothing), coaching and software as a service
LANGUAGES
industry, be bale test 10x more ads than most people
and therefore maximize odds of finding winners and
boosting revenue.
English
10/2024
Present
Internal Media Buyer
SKINNY COFFEE
CONTACT
• Achieving ROAS of 4x using facebook ads, google ads,
Email
-
etc.
LinkedIn
Obed Amez
• Improving landing page conversion rate by 15 %
WhatsApp -
through A/B testing and optimization.
• Crafted high-converting ad copy and video scripts that
aligned creative storytelling with campaign objectives
• Managing 3rd party tracking software, improved
reporting accuracy by 20%
