OBAJE SAMUEL PAUL-,-|-|
Abuja, Federal Capital Territory, Nigeria
Social Media Marketing
Community Management | Trend Analysis | Customer Relationship Management
Dynamic and results-oriented Social Media Manager with a proven track record of driving engagement, brand awareness, and
customer loyalty through strategic social media initiatives. Adept at developing and implementing effective social media
strategies, content creation, and community management. Seeking a challenging position to leverage my skills and contribute to
the success of a forward-thinking organization.
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Trend Analysis
Adobe Creative Suite
Crisis Management
Brand Development
Community
Management
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CORE COMPETENCIES
Social Media Advertising
Content Creation and Curation
Data Privacy and compliance
Adaptability & Resilience
Customer Relationship
Management
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Cross-Functional Collaboration
Effective Communication
Time Management
Analytics and Performance Tracking
Social Media Strategy Development
Disciplined and flexible problem-solving approach that balances business goals with end-user needs.
PROFESSIONAL EXPERIENCE
Nexia Agbo Abel & Co. | Abuja, Nigeria |100 - 200 Employees
Social Media Manager
March 2021 – 2023
Key Responsibilities
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Develop and execute comprehensive social media strategies across multiple platforms, resulting in a 30% increase in
brand visibility and a 20% growth in audience engagement.
Create and curate compelling and shareable content, including text posts, images, and videos, to foster audience
engagement and build brand identity.
Monitor social media trends, competitor activities, and industry news to stay ahead of the curve and implement
innovative approaches.
Implement social media advertising campaigns, resulting in a 25% increase in website traffic and a 15% boost in
online sales.
Manage and grow social media communities, fostering positive relationships with followers and responding promptly
to inquiries and comments.
Key Achievements
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Collaborated with the marketing and sales teams to align social media campaigns with product launches, resulting
in a 20% increase in pre-sale engagement.
Increased social media followers by 50% within six months through targeted content strategies and community
engagement initiatives.
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Achieved a 25% improvement in engagement rates through the implementation of interactive content and
contests.
Elevated brand visibility by securing features on high-profile social media accounts, resulting in a 40% increase in
brand mentions and tags.
Successfully launched and popularized branded hashtags, leading to a 30% rise in user-generated content
Orchestrated and managed a social media campaign that resulted in a 20% boost in product sales and a 15%
increase in website traffic.
Collaborated on a viral marketing campaign that garnered 2 million impressions and increased brand reach by 60%.
Achieved a 25% return on investment (ROI) from social media advertising by optimizing targeting parameters and
ad creative.
Implemented a cost-effective Facebook Ads campaign that resulted in a 30% reduction in cost per acquisition (CPA).
Effectively managed a social media crisis, mitigating negative sentiment and restoring brand trust within 48 hours.
Implemented proactive reputation management strategies, resulting in a 50% reduction in negative online
mentions.
Pioneered the adoption of new content formats, such as live streaming and interactive polls, leading to a 40%
increase in organic reach.
Developed and executed a content calendar that consistently achieved above-average engagement rates compared
to industry benchmarks.
Worked closely with influencers to co-create content, resulting in a 25% increase in brand mentions and product
visibility.
Utilized analytics tools to identify peak posting times, resulting in a 15% increase in reach and engagement.
Conducted A/B testing on ad creatives, leading to a 20% improvement in click-through rates.
Conducted social media training sessions for internal teams, improving overall social media literacy and enhancing
content quality.
Mentored junior team members, resulting in increased efficiency and a more cohesive social media
strategy.
Belmark Prints & Brands | Abuja, Nigeria
Social Media Coordinator
August 2019 – July 2021
Key Achievements:
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Assisted in the development and execution of social media strategies for clients in various industries, including content
creation, scheduling, and monitoring.
Conducted regular social media audits and performance analysis to identify areas for improvement and optimize
content for maximum reach and engagement.
Collaborated with cross-functional teams to ensure alignment between social media efforts and overall marketing
objectives.
Created and maintained social media content calendars, ensuring consistent messaging and brand representation.
Increased organic engagement by 40% through the creation and implementation of a content strategy, including
interactive posts, user-generated content campaigns, and storytelling initiatives.
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Developed and executed a successful content calendar resulting in a 25% boost in social media followers within a
three-month period.
Initiated and managed a community outreach program that resulted in a 30% growth in online community
members.
Established and nurtured relationships with influencers, leading to a 20% increase in brand mentions and
collaborations.
Successfully executed social media campaigns aligned with company promotions, resulting in a 15% increase in
website traffic and a 10% rise in conversion rates.
Coordinated and implemented a hashtag campaign that went viral, generating a 50% increase in brand visibility and
engagement.
Implemented regular social media audits, identifying areas for improvement and providing actionable insights that
led to a 15% increase in post effectiveness.
Utilized analytics tools to track and report on key performance indicators, demonstrating the impact of social media
efforts on organizational goals.
Collaborated with the marketing and sales teams to ensure a cohesive brand message across all channels, resulting
in a 20% improvement in brand consistency.
Facilitated communication between customer service and social media teams, reducing response time to customer
inquiries by 30%.
Stayed current with social media trends and platform updates, implementing new features and formats to maintain
a modern and engaging social media presence.
Adapted content strategy to leverage emerging trends, resulting in a 25% increase in reach and engagement.
Assisted in the creation and execution of targeted social media advertising campaigns, contributing to a 20%
increase in click-through rates.
Monitored and optimized ad performance based on key metrics, achieving a 15% reduction in cost per click (CPC).
Improved customer satisfaction by 20% through timely and personalized responses to customer inquiries and
comments on social media platforms.
Implemented a customer feedback loop, resulting in valuable insights for product development and service
improvements.
EDUCATION & PROFESSIONAL CREDENTIALS
B.Sc. Computer Science
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Referees Available on Request
Kwararafa University, Wukari, Nigeria: 2018
