Nyakibia Kinyanjui

- NYAKIBIA KINYANJUI Global Brand Management and Digital Marketing 8+ Years Remote Experience | Content Specialist | Social Media Management Nairobi, Kenya •-• linkedin.com/in/nyakibia Career Profile Innovative and results-driven Marketing & Communications Specialist with a proven track record of over seven years in executing impactful campaigns for renowned companies. I possess a deep understanding of both traditional and digital marketing spaces and excel in utilizing a wide range of marketing tools to drive valuable customer engagement. Having led marketing endeavors across a spectrum of businesses, I've consistently harmonized brand representation with commercial goals. My expertise in market research, brand positioning, and strategic planning enables me to craft compelling strategies across diverse portfolios, effectively leveraging the ever-transforming marketing communications landscape. Core Skills ● ● ● ● ● ● ● ● ● ● Strategic Communications Content Strategy & Creation Brand Management Digital Marketing Storytelling Budget Management Event Promotion Customer Relationship Management Analytics and Reporting Leadership and Team Collaboration Relevant Experience Digital Marketing & Communications Specialist Freelance February 2021 - present ● ● ● ● ● Creating content strategies for diverse international businesses that elevated brand awareness, engagement, and lead generation, resulting in significant business growth Writing blog posts, social media content, and email campaigns to impeccably communicate brand messages and align with strategic objectives. Managing content calendars to guarantee timely delivery of all content pieces and conducting rigorous quality control checks to maintain high standards of accuracy and brand consistency. Tracking and reporting on content performance using data-driven insights to enhance content effectiveness and inform future decisions. Crafting brand strategies for emerging enterprises. Brand Marketing Consultant Wolfie Sports July 2021 - October 2021 ● ● ● ● Executed successful brand launches, aligning brand messaging with strategic objectives and core values. Led a content team to define and implement content goals and strategies, resulting in a notable 15% increase in social media engagement. Worked with marketing agencies to boost brand awareness and secure valuable media coverage, strengthening brand positioning in the market. Planned, executed, and reported on content marketing activities, driving brand growth and customer loyalty. Communications & Marketing Lead SAM Corporate LLP August 2015 - January 2021 ● ● ● ● ● Developed and executed marketing and communications strategies for product launches and events, contributing to a 25% increase in attendance. Managed marketing and communication campaigns, ensuring consistency in branding and messaging to maintain a strong brand identity. Created content strategies that drove brand reach, reputation, and revenue, positioning the company as a market leader. Cultivated strong relationships with vendors and stakeholders, fostering collaborative partnerships for successful marketing initiatives. Organized and managed in person and virtual events to enhance brand exposure and engagement, reaching diverse audiences. Other Roles Merchandiser - Interactive Communications Ltd | September 2014 – December 2014 Project Management Assistant - Management Sciences for Health | June 2012 – August 2014 Public Relations Officer - Global Peace Youth Corps | August 2011 – May 2012 Education Bachelor of Arts Degree in Journalism United States International University May 2007 - December 2010 Certifications Nonprofit Ready: Fundraising Essentials, Grant Seeking Essentials, Nonprofit Storytelling, Marketing Essentials for Nonprofits (September - December 2023) EntryLevel: Growth Marketing (August 2023), Data Analysis (July 2023) Alison: Copywriting for Conversions (November 2021)