Nv Pedalanka

NV PEDALANKA Senior Product Manager Address: Toronto, ON, Canada, M5V 3P6 Phone Number:- Email address:- PROFESSIONAL SUMMARY: Product professional with 7+ years in B2B & B2C Product Management across SaaS, FinTech, Banking, and IT. Expertise in Product Strategy, UX/UI Design Thinking, Product Analytics, Growth Management, Product-Led Growth (PLG), Market Research, and Data-Driven Decision Making. Strong background in Go-To-Market (GTM) strategy, Growth Loops, Pricing Analysis, Product Launch, and Product Marketing. Experienced in AI & ML integration, Agile methodologies (Scrum, SAFe, Kanban), Wireframing, and Prototyping. Proven ability to drive cross-functional collaboration with Engineering, Sales, Marketing, Legal, Compliance, Fraud, Customer Success, and Business teams. Led multiple customer-centric product initiatives, utilizing User Research, Behavior & Experience Research, A/B Testing, Behavioral Analytics, and Customer Journey Mapping. Delivered various products at various stages, including Minimum Viable Product (MVP), Minimum Marketable Product (MMP), Minimum Sellable Product (MSP), and Minimum Lovable Product (MLP). Leveraging various metrics, KPIs, OKRs, and North Star metric to optimize product growth and revenue growth. Experienced in Enterprise Resource Planning, Risk Management, Risk Assessment, GAP Analysis, Feasibility Studies, Competitive Analysis, Cost-Benefit Analysis, and Return on Investment (ROI) Analysis. Skilled in Customer Value Assessment, Business Impact Assessment (BIA), Financial Planning, Forecasting, and Impact Analysis. Hands-on experience in Sprint Planning, Backlog Grooming, User Acceptance Testing (UAT), SDLC, and STLC. Expertise in Product Documentation, Playbooks, and Product Experiments using Design Thinking. PROFESSIONAL EXPERIENCE: Merrill Lynch Canada, Toronto, ON05/2023 - Present Senior Product Manager Managed two Products – Financial Planning System / Tool (Capital Markets Project – Mobile and Web application) and using Social Media-Banking-AI integration. Revamped / Upgraded the existing Financial Planning System and utilized AI, Machine Learning (ML), and Reinforcement Learning (RL) to provide ranked recommendations for target retirement dates – 25,000 Monthly Active Users (MAU). Social Media Integration with the Banking website was done to improve the accuracy of data transfer and facilitate integration between CRM and the banking website. Utilized AI Agents & Chatbots to auto-post content at optimal times for engagement. Key Achievements: 20% increase in ARR of the Financial Planning Tool through increased customer engagement. 30% increase in Customer (User) Engagement for Financial Planning Tool. 15% new feature adoption in launch week, 50% in 6 months by leveraging Go-To-Market (GTM) strategies. 60% increase in new customer interactions, resulting in a 35% increase in new customers via social media integration. 10% increase in revenue from New Customer Onboarding and increased ARR by more than $5,000,000 ($5M). Responsibilities: Partnered with executive leadership to communicate Product Vision and Roadmap to increase Product Visibility internally. Worked with Data Scientists to build and optimize AI-powered customer insights and financial modeling algorithms. Collaborated with Marketing, Copywriters, Designers, UI Devs, and SEO Specialists to optimize Organic Traffic and Engagement. Associated with Data Science, Engineering & Business teams to balance Agile development with AI product deployment. Spearheaded API upgrades, MicroApps & MicroServices integration, and AI-powered bot optimization for KYC / KYB, improved user experience, Product Scalability, and Interoperability. Managed JIRA dashboards, backlog grooming, sprint planning, UAT testing, and legal compliance alignment. Incorporated the feedback of the customer using Feedback loops to improve Customer Satisfaction and Adoption. J. P. Morgan Chase, Toronto, ON10/2020 - 05/2023 Technical Product Manager Managed and owned multiple products / projects The Retail Banking Application (Mobile & Web application) is used by account holders to perform day-to-day banking transactions and the gateway to access their bank account online – 75,000 Daily Active Users (DAU). The Loan Management System (LMS) revamp was done to separate the Mortgage Insurance System (MIS) from the Loan Management System. Social Media Integration with the Banking Website was done to improve the accuracy of data transfer and facilitate integration between CRM and the banking website. Key Achievements: 25% increase in Digital Engagement and 15% increase in Daily Active Users (DAU) for Retail Banking Application. Almost 15% improvement in user conversion rates for onboarding new customers. 15% reduction in time taken to move funds and enhanced transaction processing speed by more than 40%. 35% reduction in customer service inquiries related to login issues by implementing the PIN management feature. 20% reduction in Flow Time for bill payments by users. 75% reduction in Loan Application Autofill discrepancies by improving information flow between LMS and MIS. More than 20% reduction in drop-off rates of new customers during onboarding from social media. Responsibilities: Presented product updates & roadmaps to executive leadership, securing stakeholder alignment and product visibility. Enhanced the banking statement generation process and provided an additional feature to view statements separately for Checking Account and Savings Accounts. Created and prioritized user stories, validated the testing results of the Testing and Quality teams, and closed the JIRA tickets. Integrated OAuth authentication, AI-driven data analysis, and automated social media-to-banking CRM workflows. EHP Funds, Toronto, ON05/2018 - 10/2020 Product Analyst - Business Owned two different Products at the start-up – Customer Relationship Management System and EHP Funds Website. The CRM System was built in-house for the data security of high net-worth (HNW) Customers from 0 to 1. EHP Funds Website – Revamped the website to make it easy to navigate and use our services – 5,000 Monthly Active Users. Key Achievements: 30% increase in upsell opportunities due to rich data of HNW Customers with in-house CRM. 35% increase in user engagement post-website revamp. 20% reduction in bounce-rate, 25% reduction in drop-off rates, and 15% increase in user-to-customer conversions. 25% increase in organic search traffic by collaborating with the Marketing Manager and SEO Specialist. Responsibilities: Led the development of an in-house CRM system, enhancing data security for high-net-worth (HNW) customers. Defined product vision, strategy, and roadmap, aligning CRM features with business needs and regulatory requirements. Collaborated with engineering, UX, security, and legal teams to ensure seamless customer data management, improving data protection by 40%. Improved website performance, achieving 30% faster page load times & WCAG compliance. Worked with internal Fund and Wealth Managers to analyze and optimize our Funds Management fee (Pricing). EDUCATION: Master of Applied Computing (Applied Computer Science) University of Windsor09/2019 – 06/2021 Bachelor of Computer Science and Engineering Acharya Nagarjuna University08/2014 – 04/2018 SKILLS & COMPETENCIES: Product Strategy Product Concept, Product Roadmap, Product Discovery, Product Vision, Product Analytics, Innovation Pipeline, Pricing Analysis, Market Positioning, User Research, Stakeholder Management, Product Launch, Stakeholder Product Alignment, Cross-Functional Team Collaboration, Time Management, Product Shipping, Product Requirements Document (PRD), Product Changes Document (PCD), Proof of Concept (PoC), End to End Product Delivery Product Development Waterfall, Lean, RAD, Information Architecture, SDK Development, Mobile (iOS & Android) Application Development, Web Application Development, Startup Product Development, Product Demonstrations (Product Demos), Project Management, Web Technologies, Acceptance Criteria, CI / CD Pipelines, REST API, SOAP API, Webhooks, DevOps, Micro-applications, MicroServices Data & AI Data Analysis (Quantitative & Qualitative), Data Security, A/B Testing, ETL Pipeline, NLP, Predictive Analytics, Data Visualization, AI Products, AI Features, Customer Research, Product Analytics, Voice of Customer (VoC), Automation, Reconciliation Marketing & Sales Commercialization, Campaign Management, Sales Funnel Optimization, Technical & Business Communication Skills (Written & Verbal / Oral), Revenue Generation, Revenue Growth, Business Strategy, Digital Advertising, Digital Messaging Programming Languages SQL, Java, JavaScript (Angular, React, and Node), Python, HTML, CSS SOFTWARE TOOLS & APPLICATIONS: Asana, Power BI, Looker, Tableau, Salesforce, Oracle NetSuite, Oracle DB, MongoDB, Redis, Google Analytics, Facebook Analytics, Balsamiq, Figma, Canva, Adobe XD, Talend, Segment, Amplitude, Mixpanel, AWS, MS Office Suite (Microsoft 365), Slack, Azure, Google Suite, GCP, HubSpot, MailChimp, Wrike, Twilio, FullStory, Pendo, Optimizely, ProductBoard, Notion, Miro, Github, Docker, Snowflake, Databricks, Atlassian products – JIRA, Confluence, Trello, BitBucket