NURUL DIYANA BT MOHAMMAD SOHAIMI
Ipoh, Perak, Malaysia
OBJECTIVE
Motivated professional transitioning from nutrition and healthcare to digital marketing.
Passionate in improving your business presence in digital work while scaling your revenue.
Equipped with hands-learning and experience in landing page, email marketing and SEO.
Strategic funnel and web designer with a strong background in creating visually engaging,
conversion-focused designs for service-based businesses. A detail oriented in terms of design to
make it pleasing to the eye while combining strategic layout, user experience, and branding to
help businesses attract and convert leads online. I implement my analytical, communication, and
creative skills in digital marketing career in helping your business maximize its potential.
Currently expanding knowledge in CRM tools, data analytics, and digital systems to succeed in
modern, tech-driven sales environments. Anything to help improve and update my skills for your
business growth.
DIGITAL MARKETING SKILLS
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Funnel Design (ClickFunnels, GoHighLevel)
Canva Design & Video Editing
Figma
Email Marketing & Automation
Search Engine Optimization (SEO)
Content Marketing & Copywriting
Google Analytics
HubSpot CRM
Microsoft Office Suite
RELEVANT TRAINING & CERTIFICATIONS
Master Max Business School (Ongoing)
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Modules: Website Building, Search Engine Optimization (SEO), Google Analytics,
Email Marketing, Social Media Marketing, Facebook & Instagram Ads
Side Gig Accelerator Programme
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Focus on funnel building, landing page design, and automation using ClickFunnels and
GoHighLevel
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Integration with other tools and email automation
Enhance web design skills using Figma
HubSpot Academy Certifications (September 2025) *refer attachment
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Digital Marketing Certification
Email Marketing Certification
Google Analytic (Oktober 2025)
EDUCATION
Bachelor of Health Science (Hons) (Nutrition)
Universiti Sains Malaysia (USM), Kubang Kerian, Kelantan
CGPA: 3.67 | Graduated 2020
PROFESSIONAL EXPERIENCE
Product Specialist | Delfi Marketing Sdn. Bhd.
April 2023 – May 2025
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Managed a portfolio of healthcare clients including clinics and doctors, achieving
consistent sales growth.
Conducted market research and identified opportunities for business expansion.
Organized Café Talks and CME (Continuous Medical Education) sessions to increase
product awareness.
Delivered consultative sales presentations, handled objections, and built strong client
relationships.
Collected and analyzed customer feedback to optimize product promotion strategies.
Skills developed: Prospecting, presentation, negotiation, CRM usage, data tracking, and
client management
Supervisor cum Nutritionist | U Well Pharmacy (Tmn Cempaka)
March 2021 – March 2023
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Oversaw daily operations and led a small sales team to achieve monthly targets.
Provided personalized recommendations and developed strong rapport with customers.
Created in-store promotional materials and health awareness campaigns.
Improved workflow efficiency through inventory and data tracking using Excel and POS
systems.
Managed store operations, customer relations, and team workflow.
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Developed leadership, communication, and marketing skills transferable to digital
campaigns.
Retail Assistant cum Nutritionist | Health Lane Family Pharmacy
December 2020 – March 2021
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Delivered customer service and promoted health products based on consumer needs.
Assisted in merchandising, stock management, and promotional display planning.
Contract Clerk | Bank Simpanan Nasional (BSN)
August – December 2020
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Processed SME loan applications under the government’s PENJANA program.
Verified customer data using Excel, ICBS, and AMLA systems, ensuring accurate
documentation.
Communicated with clients regarding loan status, follow-ups, and disbursements —
building confidence and trust.
LEADERSHIP & PROJECTS
Head Treasurer – Intervarsity Dietetic & Nutrition Program, USM
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Managed full event budgeting, cost approvals, and participant fee collection for a 2-day
national event.
Ensured accurate record-keeping and collaborated with committees for successful
execution.
Vice President – DietNutri Dinner 2019
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Led a student committee in planning, coordinating, and executing an annual faculty
dinner event.
Exco – Entrepreneurship Seminar (USM Health Campus)
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Assisted in planning and coordinating event logistics and sponsorship.
KEY SKILLS
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Consultative Selling & Prospecting
Customer Relationship Management (CRM)
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Presentation & Negotiation
Data Analysis & Market Research
Sales Strategy & Planning
Communication & Customer Experience
HubSpot, Salesforce, LinkedIn Sales Navigator, Excel
PERSONAL ATTRIBUTES
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Strong perseverance and consistency in learning new tools and systems.
Highly adaptable and quick to pick up technical concepts.
Excellent interpersonal and communication skills.
Analytical mindset with problem-solving ability.
Passionate about technology and continuous improvement.
REFERENCES
Available upon request
