Nur Aysah

NUR AYSAH ABBAS Virtual Assistant (Administrative/Google Ads/HR-related) Indonesia | - |-Driven individual who provides efficient and precision work by utilizing technology. As an industrial engineering graduate and got experience interning and working in diverse roles from market research, program coordinator, and paid ads, I have expertise to deliver the tasks as the reliable virtual assistant. EDUCATIONS Sampoerna University & University of Arizona (double degree) July 2019 – 2023 Bachelor’s degree program in industrial engineering; GPA: 3.61/4.00 Honors: Putera Sampoerna Foundation Scholarship Award 2019 EXPERIENCES Ads Optimizer – Full Time Jan 2023 - present Doxadigital Creative & Digital Agency – Jakarta (remote) Doxadigital is a digital marketing agency in Indonesia with range of services in web development, SEO, social media, paid ads Promoted as ads optimizer employee after joining as intern since Jan 2023 – April 2023. Client handling: Pondok Indah Golf Apartment, VIS Cleaning, ICA Ups ➢ Execute campaign in google search and display with monthly budget 6 million for each account. ➢ Monitor, analyze, and take action to optimize the campaign. ➢ Always conduct the experiment to find the winning result from campaign in terms of audience, setup, and copywriting. ➢ Always check campaign performance to maintain the results within the clients’ KPI ➢ Update monthly report on Looker Studio. ➢ Generate lead up by 82% and cost per lead go down by 43% by doing audience optimization on GDN campaign. Dec 2021 – July 2022 SEM Specialist Mekari (Talenta) – Jakarta (remote) – Internship Mekari is SaaS startup based in Indonesia and serving product in niche HR, accounting, tax. ➢ Running lead generation campaign in Google ads and get 47% increase in lead collection by optimizing keyword, budget & bidding, negative keywords, and ad copies. ➢ Reporting daily metrics (cost, click, impression, CTR, CPC, conversion, conversion rate, and cost/conversion) on Google spreadsheet. Market Research Juli 2020 – Aug 2020 Learnero.co – India (remote) – Internship Learnero.co is early-stage startup with mission to provide extracurricular on-demand platform for kids to adults in categories dance, singing, language. ➢ Demonstrated active role in discussing and understanding the product design of e-learning platform. ➢ Designed online survey to collect information about the behavioral consumer in Sri Lanka. ➢ Researched and compiled competitor analysis Jan 2020 – Juli 2020 Fasilitator (Program Coordinator) Ruangguru – Indonesia - freelance ➢ Ruangguru is ed-tech startup based in Indonesia with mission to provide better learning ➢ Handled online class along with coordinating the assigned teachers. ➢ Manage the flow of online class and engage with students to be active by asking questions. ➢ Prepared report after online class finished. SKILLS & CERTIFICATIONS SKILLS ➢ Google Suites (Doc, Sheet, Power Point, Data Studio) ➢ Microsoft Office (Word, Excel, Power Point) ➢ Project management (Trello, Slack) ➢ Digital marketing (Google ads, Huotsuite) ➢ Time management ➢ Communication CERTIFICATIONS ➢ Microsoft Office Specialist Excel 2016