Norman Imbong

NORMAN H. IMBONG Ace corner Queen Street Dona Maria Village 2 Punta Princessa Cebu City Phone: - |-| Skype: ezyva_norman An accomplished marketing and digital media professional with over 13 years managing brands, media and technology products spanning construction solutions, digital advertising & content, event management, and virtual worlds. Known for my analytical yet assertive approach to product and market management. I am a bold visionary but I make sure that I adhere to international Project Management standards, ensuring delivery and sustainability of products and marketing systems. With an entrepreneurial approach to business, I adhere to conservative operations costs and bottom line management approach coupled by intensely creative sales strategies. As a team leader, I am decidedly a Vanguard leader, with a democratic, pragmatic approach yet able to influence multi-cultural teams or audiences to buy into my ambitious visions. Experience NATIONAL MARKETING MANAGER ISLAND PREMIUM PAINTS | TREASURE ISLAND INDUSTRIAL CORP July 2015 - Present Appointed to lead the entire marketing function through a turnaround. Assumed majority of responsibilities & accountabilities in my department and lead the development of national-level brand positioning and general marketing initiatives. • Led the development and implementation of annual marketing plans that resulted in the consistent sales increase in a cutthroat competitive industry. • Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. • Directed the development of interactive, direct marketing, media, creative sales promotion and PR strategies. • Built entirely new staff of marketing professionals • Launched and directed the first ever “65TH ANNIVERSARY GALA” for the company • Responsible for design, development, and implementation of consumer research • Controlled three (5) outside agency partners including; General marketing advertising, social media marketing, print placement and Yellow Pages advertising agencies • Championed marketing programs and general business solutions resulting in increased brand recognition in Visayas and Mindanao BUSINESS DEVELOPMENT MANAGER INTERNATIONAL BUSINESS TIMES – AUSTRALIA November 2014 – July 2015 Tasked to improve the organization’s market position and achieve financial growth. Defined longterm organizational strategic goals, built key customer relationships, identified business opportunities, negotiated and closed business deals and maintained extensive knowledge of current market conditions. Worked in the senior sales position within the company. 2 PROGRAM SUPPORT AND PROJECT MANAGER VIRTUAL ELITE BUSINESS January 2012 – October 2014 Handles the entire program of Virtual Elite Busness – an education arm of www.ezyVA.com . Responsible for making sure that relevant policies and procedures are in place to enable the development, delivery, monitoring and evaluation of all Business Operational activities undertaken by the company. Also in charge of supervising and coordinating the activities of junior staff. • Overall responsibility for short/medium term planning and organization of all resources • Developing and managing interdisciplinary teams for multi-party projects • Participating in the sales process by identifying business developmental potential • Identifying and Managing risks, issues and dependencies • When appropriate, provide operational cover for absent Senior Managers. VP MARKETING AND COMMUNICATIONS OVER COFFEE MANAGEMENT, INC. January 2008 – December 2011 • Was actively involved in decision-making process together with technical staff and management decision makers, facilitating execution of the sales process. • Built sound and lasting working relationships with key partners and clients • Championed and formulated event strategies MARKETING AND COMMUNICATIONS DIRECTOR WWW.ISTORYA.NET February 2002 – April 2013 • Translated business objectives strategies into brand portfolio objectives, plans and strategies of enhanced growth of business unit • Implemented effective sales and marketing strategies • Analyzed profitability of products and market potential • Brought to market a revolutionary web-based product that increased sales by 80% in 2011 • Improved over-all profit and sales of company’s top selling advertising spaces by 50% between 2011 to 2013 • Administered organization’s marketing and operations budget • Actively assisted business department in meeting goals • Developed promotional materials Other Experience – Events Management 2011 The Search for W.I.N.N.E.R.S. (Women Entrepreneurs) Client : Mandaue Chamber of Commerce | Role: Program/Stage Manager One Cebu Business and Sustainability Summit Client: Cebu Province | Role: Stage Manager PBA Petron Blazer vs. Cebu Niños Basketball Playoff Role: Event Coordinator 3 2010 The Michael Jackson World Tour Tribute Concert Over Coffee Management Prod | Role: Line Producer San Miguel Pale Pilsen, Time Na! Client: San Miguel Beer | Role: Cebu Leg coordinator Sam and Pokwang, One Night Only! Over Coffee Management Prod | Role: Producer and Marketing Specialist 2009 Stories from the North Pole Over Coffee Management Prod | Role: Producer PBA – Brgy Ginebra kings vs. Cebu Niños Over Coffee Management Prod | Role: Event Producer / Coordinator PBA – San Miguel Beermen vs. Cebu Niños Over Coffee Management Prod | Role: Event Producer / Coordinator In THE COMPANY OF MOM: A Mother’s day concert with Aiza and the Company Over Coffee Management Prod | Role: Event Producer / Coordinator Intimate: A Valentine Evening with Sitti Over Coffee Management Prod | Role: Event Producer / Coordinator Education University of the Philippines – Los Baños June 2009 – March 2010 Bachelor of Science in Multi-Media Studies (Advertising) – Open University University of Cebu June 1996 – March 2000 Bachelor of Science in Commerce – Management Accounting Skills Summary • Strategic Marketing & Sales • Team Building & Leadership • Internet & E-mail Marketing • Public & Media Relations • Budgeting & Allocation • Corporate Brand Development • Market Research • Business-to-Business (B2B) • Event Planning & Execution • Customer Relationship Management • Direct Marketing Techniques • Vendor & Client Communications 4 Character Reference Arlyn Abellana Inso Human Resources Manager – Rose Pharmacy (- Caryn Dela Rama Human Resources Manager – Treasure Island Industrial Corp. (- Carol Ann S. Veloso Cultural Coordinator – Department of Education (- 5 6 7 Your DISC personality type Your unique sequence of scores characterizes you in a specific way. The positive impact you are likely to make on people is: You have a strong inner motivation to influence people and circumstances. You thrive on competitive situations and challenging assignments. The stresses and pressures of everyday work and life are unlikely to reduce your effectiveness and enthusiasm.