Norm Roussel

Norm Roussel Professional Experience Skills Roussel Design | London, Ontario | 09.2016–Present • • • • • • • • • • • • • • Freelance Design Consultant Providing a wide variety of clients design and production support for projects including websites, print collateral, tradeshow displays, email marketing and analytical tracking. Drive Creative Group | London, Ontario |- Graphic Designer Designed and delivered creative solutions for print and digital. Designed brochures, catalogues, ads, sell-sheets and other print collateral from concept development to pre-press. Designed and coded custom websites, WordPress templates and email marketing. Met with clients for initial brief, to present ideas and creative solutions. Lead client training sessions on newly developed web applications. Client experience: Canadian Kawasaki Motors, YP Inc., Women’s Community House, and OMAFRA. Response Generators | London, Ontario |- Graphic Designer Successfully integrated digital and print solutions for a variety of local customers. Created websites from start to finish using open-source CMS software and hard-coded static pages. Responsible for UX/UI research/architecture, design, content flow/entry, coding and support. Designed projects for print like brochures, ads, bus shelter posters and billboards. Caesars Windsor | Windsor, Ontario |- Senior Graphic Designer Created integrated campaigns to support the various outlets of Caesars Windsor including restaurants, hotel, events, promotions, gaming and convention centre. The studio averaged over 90 jobs a month with a staff of 3 people. MC Group | London, Ontario |- Graphic Designer Created business-to-business communication pieces for clients while meeting their deadlines and budgetary requirements. Oversaw coworkers, photographers, printers, freelance designers and other partners needed to complete jobs. Created the company’s intranet to improve internal communication. Client experience: BASF Ag, Pfizer Animal Health, Petro-Canada, GDLS, Hancor. Education Fanshawe College | London, Ontario |- Completed the program of Graphic Design. Graphic design Photo manipulation Typography expert Adobe CS & CC expert Sketch and other UI design tools Conceptual development Creative & art direction Expert in print production Copywriting Marketing strategy & tactics UX/UI architecture planning Wireframing and prototyping Google Analytics Solid knowledge of AODA website requirements • Can code CSS, HTML, JQuery, LESS and SCSS • Mentoring • Ability to learn new technologies quickly and disseminate to others