Norgen Tapel
I have a big fascination with people.
I am intrigued by them. I enjoy people-watching and sondering—realizing that
every person passing by lives a life as complex as mine. This curiosity led me
to copywriting.
I love the art of storytelling, the act of tracing and understanding a customer’s
journey, and being in the right place at the right time to offer them help, a
solution, or a possibility.
Oh, and I’m a huge Mad Men fan so that could be one factor that inspired me
to pursue this field.
EXPERIENCE
Freelance, Remote
Davao City, PH 8000
(-
(--linkedin.com/in/norgentapel
writtnbynorj.com
Copywriter
MAY 2021 - present
SKILLS
Biggest client I’ve worked is Chris Do’s The Futur—an online education
program for creatives. This project is through an agency I’ve
collaborated with. Within 90 days, we’ve attracted 600+ quality
membership applications.
Social Media Marketing
Carve PH, Philippines
Copywriting
Content Writing
Project Management
Account & Project Manager
JUNE 2019 - MAY 2021
I have managed multiple accounts and built client relationships while
managing a team of creatives to meet project goals and deliverables.
During my stint, I have also led and ran marketing campaigns. One
notable client resulted in an increase of social media insights – 152% in
reach and 54% in engagement.
Marketing Assistant
Account Management
Administrative Assistance
AWARDS
2019 Top Employee, Carve PH
JUNE 2018 - JUNE 2019
Planned content calendars and posted regularly for both clients and
in-house social media. I’ve also created content strategies and ran
social media campaigns with a team; and tracked results through
monthly social media reporting.
Ideahub IT Solutions Provider, Philippines
Social Media Marketing Specialist
JULY 2016 - MAY 2018
Managed social media accounts for both clients and in-house,
published social media content, and tracked monthly data. I also helped
in designing social media content and marketing collaterals through
Photoshop, Illustrator, Premiere Pro, and Canva.
I saw an opportunity and initiated a video campaign for the company.
Through that campaign, I have increased the company’s social media
organic reach by 2,263%.
Virtual Assistant
APRIL 2015 - JULY 2016
Provided administrative support to multiple clients using Joomla CMS,
Bitrix CRM, and Zendesk. A big part of my job was to document
Standard Operating Procedures for the client. I’ve also written and
posted social media captions on behalf of the clients and executed social
media listening and monitoring.
LANGUAGES
English, Filipino
EDUCATION
San Pedro College, Philippines — BSIT
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Internal Vice President, Community of Information Technology
Students
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Vice President, BS Information Technology Class Batch-
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Secretary, Community of Information Technology Students
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Dean's Lister, Involved with extracurricular activities such as the
Modern Dance Team
