Norgen Tapel

Norgen Tapel Copywriting Portfolio Hi, Pinky! Iʼm Norj. I’m a copywriter specializing in brand identity, websites, and social media. I have worked in industries such as tech, food, retail and education. Skills: ● ● ● ● ● ● ● ● SEO Social Media Copy Website Copy Sales Copy Branding and Content Strategy Brand Copywriting Content Writing Project Management Working with Norj Friendly to communicate with Boost your sales Improve your message Norgen has done the work more than we have asked for! Her research skills are excellent. And, her copywriting skills are more than professional, as perfect as we hoped for. Norgen knows her stuff, and she is very friendly to communicate with. I love the way she really cared to listen and gave feedback. It was a nice collab with her. I asked her to write a Facebook post copy for my online course, and she did an amazing job! In the first week, it raised my sales by 25%. Nice. The project has really helped me evolve my marketing messages and optimize my keyword usage to reach and appeal to my ideal clients better! I also think the messaging Norj has used for my homepage will do a much better job of attracting people to book my discovery calls than my previous homepage. — Abir Hossain Co-Founder, SOHO Creator Community — Chester Villanueva Founder, CV Website Builder Group — Dani Longo Life Coach, DaniLongo.com Click on a thumbnail to view a project. Soul Kitchen Co. Trust Home Depot Champee’s Chef Patrick Co The Futur Eton Centris Siena College Taytay Wordtract Smavy The Futur social media copy CLIENT The Futur is an online education platform teaching independent creatives to be successful entrepreneurs. PROJECT Their team outsourced a marketing agency to plan, create and write Instagram content for them. HOW I HELPED The outsourced agency enlisted my help to contribute weekly Instagram captions. WORK ● Positive feedback from their followers. ● On the first month, content interactions grew by 21.17% Back to project gallery. Siena College of Taytay rebrand launch campaign CLIENT Siena College Taytay (SCT) is a Dominican School based in Rizal, Philippines. PROJECT SCT wanted to modernize their look—embracing the new generation of Sienans—while still preserving their identity and history. The rebrand will be unveiled to everyone through a big rebrand launch event. HOW I HELPED I led our creative team in brainstorming the campaign message. We focused on crafting their brand’s story, tying it to a renewed vision. This new story was used as the foundation of the rebrand and marketing campaign. I’ve written copy pieces including video scripts, social media captions, and planned monthly content calendars leading up to the rebrand launch event. Back to project gallery. ! me OUTPUT ● At the event, our hashtag campaign #SienaAll generated an increase of 152% and 52% in reach and engagement, respectively. Through tracking the hashtags, we’ve also discovered 100% positive sentiment rate amongst Sienans on Twitter. ● Brand retention was achieved. Even a year later, #SienaAll and #SienaCares are regular hashtags that both the students and the faculty use. Eton Centris content writing & social media management CLIENT Eton is a real estate brand of the Lucio Tan group, one of the Philippines’ biggest business conglomerates. PROJECT My previous company partnered with them for a branding, social media, and website project. HOW I HELPED We worked alongside Eton’s in-house marketing team. I spearheaded our social media efforts—delivering monthly reports and leading group brainstorms for monthly social media content and campaigns. OUTPUT ● +2.9% page fans ● +29.5% engagement ● +36.4% brand awareness Back to project gallery. We ran the ‘With Distance Comes Closeness’ campaign in an effort to make the real estate’s tenants and customers feel valued in times of isolation and distance. The mechanics were designed to make joining easy and interactive for the audience. We premiered the #EtonCentrisHeroes thread celebrating the establishment’s unsung heroes during the pandemic. Soul Kitchen Co. social media captions CLIENT Soul Kitchen Co is Davao City’s first plant-based cafe, promoting healthy fast-food for the health conscious. PROJECT SKC needed a team to grow and manage their social media account. HOW I HELPED I work with a team of digital marketing specialists, photographer, and designers to manage its overall social media content. I wrote social media captions for their monthly content. WORK ● https://www.instagram.com/p/CQho66Yt9on/ ● https://www.instagram.com/p/CQmyiY1MJsz/ Back to project gallery. Champeeʼs brand identity CLIENT Champee’s is a small business, who sought DTI and Carve’s help to establish their brand identity. PROJECT Carve (my previous employer) partnered with DTI to provide branding strategies for small businesses. HOW I HELPED I led strategy sessions with the client and project managed a team of designers to craft an identity for her brand and customers. OUTPUT ● Our client was very happy with the brand’s solid identity and its new well-crafted story. Their new brand has, in fact, inspired her to proceed with production. We produced the following for her: ○ Brand Identity & Copy ○ Customer Avatars Back to project gallery. ○ Social Media Optimization ● Chef Patrick Co content writing & social media management CLIENT Chef Patrick Co is the owner of two Davao-based restaurants, namely Asian Cow and Fat Cow. Aside from manning his restaurants, he’s an online content creator. PROJECT He outsourced a local digital marketing team, TOG (The Other Guys), to help create his content and market his three brands (Asian Cow, Fat Cow, Chaf Patrick Co) online. HOW I HELPED I was contracted by TOG to plan his monthly content calendars, publish daily social media content, ghostwrite occasional articles, and write monthly captions for all three of his brands. WORK ● Up to this day, I write monthly captions for their social media pages. ● Tatler Philippines articles: Fat Cow & Asian Cow Back to project gallery. Trust Home Depot social media captions CLIENT Trust Home Depot is Davao City’s homegrown retail establishment for home improvement and hardware products. PROJECT THD needed a team to grow and manage their social media account. HOW I HELPED I work with a team of digital marketing specialists, photographer, and designers to manage its overall social media content. I wrote social media captions for their monthly content. WORK ● 6.4K increase in impressions after 30 days ● Up to this day, I write monthly captions for their social media pages. Back to project gallery. Wordtract landing page copy CLIENT Wordtract is a startup product (plugin) for Figma designers. PROJECT Wordtract team needed someone to enhance their landing page copy with better tone and SEO-friendly keywords. HOW I HELPED The project required a one-week turnaround time. With a tight deadline, I did light keyword research and developed their brand’s message through social media listening. With minimum revision, the client was pleased with the copy. OUTPUT ● Positive feedback from the client. Back to project gallery. Smavy website copy CLIENT The Smavy is an online learning center based in Australia. PROJECT They’re a new company and needed help with branding, audience research, messaging, design, and copywriting. HOW I HELPED This project entailed heavy collaboration between me and the designer. I helped the team with keyword research, competitor research, developing the message, and writing the copy. Most of my writing was done on Figma where I directly added copy to the design mockups. Back to project gallery. Let’s talk! writtnbynorj.com