Noreen Obasoyo

NOREEN OBASOYO CREATIVE DIRECTOR & CONTENT STRATEGIST Lagos, Nigeria |-| www.linkedin.com/in/noreen-obasoyo | Available Full-Time | EST Overlap OK PROFESSIONAL SUMMARY Creative Director and content strategist with a strong track record of helping high-profile founders build thought-leading personal brands. Known for delivering original, high-performing content with sharp writing, strategic insights, and a strong eye for engaging formats. Passionate about storytelling that connects and converts. CORE COMPETENCIES Long-form & short-form writing for X (Twitter) & LinkedIn Personal brand storytelling for founders & executives Social-first strategy, content planning & scheduling Content performance analysis & A/B testing Client engagement, feedback loops & retention Creative hooks, threads, image/video sourcing Time management & ownership mentality Slack collaboration & async communication PROFESSIONAL EXPERIENCE Content Strategist & Social Media Writer Jan 2020 - Present ReenaSocials | Remote Grew 4+ LinkedIn & X accounts by 2-5x in under 6 months through strategic storytelling and consistent engagement. Delivered 10+ weekly content pieces across platforms, consistently hitting above-average engagement rates. Sourced high-quality media assets that boosted average post reach by up to 30%. Facilitated ongoing feedback with clients, ensuring 100% content approval and repeat work. Creative Lead – Social Strategy & Thought Leadership October 2022 - October 2023 AAU-ASA | Remote Led a team producing long-form and short-form content for founder-led brands in tech and finance. Developed positioning strategies that led to 3 client features in niche media publications. Ran bi-weekly analytics reviews, providing actionable performance reports and creative pivots. Maintained client deliverables 2+ weeks in advance, boosting retention and referrals. TOOLS Google Workspace | Microsoft Office | Slack | Notion | Project Management | Sprout Social | Canva | CapCut | Adobe Spark | Buffer | Hootsuite | Google Analytics | Facebook Ads Manager | TikTok Analytics | Meltwater | Sprinklr | Similarweb | Figma | ChatGPT | Later | ManyChat | Jasper AI | Ocoya | Lately.ai | Metricool | Publer | HypeAuditor | Brandwatch | Google Analytics | Meta Business Suite | Twitter Analytics | Trello | ClickUp EDUCATION Bachelor of Science in Architecture - BArch Ambrose Alli University September 2018 - August 2022 ADDITIONAL INFORMATION Languages: English Certifications: Customer Success Management Fundamentals 2023 - LinkedIn Certificate of Competence in Graphics Design 2023 - V.S.L ConceptsDigitalMarketing Agency Canva Pro Design Mastery VOLUNTEER: Head of Media and Communications Oct 2021 - Oct 2022, AAU-ASA Social Media Strategy and Management, Content Creation, Video Editing, Graphics Design Portfolio/Work Samples: https://shorturl.at/CISXY