NORBERTO
DOGNINI
DIGITAL MARKETING SPECIALIST
KEY WORKING EXPERIENCES
Taboola Account Manager
PERSONAL INFORMATIONS
Address: Via Palanzone 18, 20162, Milano
Phone Number:-
Email:--Skype: norberto.dognini
Birth: 13/10/1986
Website: www.norbertodognini.it
INTRODUCTION
I am a digital marketing specialist focused on
managing campaigns on Google Ads, Facebook
Ads, LinkedIn Ads, Taboola Ads and Outbrain.
I create lead generation and e-commerce
lading pages and websites with WordPress, and
I'm always curious and hungry of big time
challenges.
A. Manzoni & C. - January 2022 - December 2022
As account manager, my main duties are:
Assisting the company's clients on the delivering of their Taboola
campaigns;
Reporting about the campaign's performances and spending to both to
the clients and the company's management;
Assisting the clients in terms of technical and performance issues;
Consultancy about the product itself;
Consultancy about the installing of the Taboola pixels either on their
landing pages and websites;
Pixel and conversion tracking set up;
Consultancy about the CRO of their landing pages and websites in
terms of performance campaigns (mainly lead generation and
purchase campaigns);
Interfacing with Taboola International on behalf of the clients and the
company itself;
Performances syncs up with the internal team and the clients.
Founder, Director
Digitransformer Ldt. - April 2020 - December 2022
Along with 3 other friends of mine, I have founder my own full stack web
agency called Digitransformer Ldt, based in London, England.
KEY COMPETENCES
Creation of WordPress based websites;
Projecting of integrated digital marketing
strategies;
Creation of Pay Per Click Campaigns
specialized in performance;
TECHNICAL COMPETENCES
Microsoft Office Suite
Mac OS Office Suite
Mac OS
Windows OS
WordPress Development
LANGUAGES
Italian (native)
English (C1)
Spanish (C1)
French (A2)
These were the main duties that I was in charge of:
Managing and directing of the digital marketing operations on behalf
of the clients and the agency itself;
Reporting to the CEO of the clients and the agency's own digital
marketing performances;
Managing the teams of freelancers worldwide on the delivery of the
digital marketing activities on behalf of international clients;
Digital Marketing Consultant
Freelance - January 2019 - December 2021
I have worked as a freelancer specialized in lead generation campaigns
on Facebook, LinkedIn and Google Ads, Taboola and Outbrain, with a
special focus on performance campaigns. I have also created websites.
My usual offer included the creation of a landing page, either for lead
generation or e-commerce campaign, the management and the reporting
of the campaigns.
Digital Marketing Specialist
Gruppo AQR - June 2019 - February 2020 - Full Time
Creation of a business unit specialized in Performance Campaigns, with
the support of the management.
The main duties I was in charged of were:
Managing the development of an internal project called
MeglioQuesto.it;
SOFT SKILLS
Autonomy
Flexibility
Managing the performance campaigns on Google Ads and Facebook
Ads. The main KPI's that I have considered were CPA, Clicks, CTR and
CPC;
Managing the communications between my department and the
company's management.
Resiliancy
Planning and organizing
Problem Solving
Team Working
Assisting
UNIVERSITY STUDIES
Università IULM
2013 - 2016
Master's degree in Marketing, Consumptions
and Communications - Brand Management
Università IULM
2009 - 2012
Bachelor Degree in Communications, Media
and Advertising
Toolbox used for this role
Analysis and reporting: Google Analytics, Google Data Studio,
SimilarWeb,Answer The Pubblic, SemRush.
Graphics: Photoshop e Canva.
Landing page creation: Instapage, Unbounce, WordPress
Campaign's delivery: Google Ads, Facebook Ads, Outbrain, Taboola
(Native Advertising)
Digital Marketing Specialist
ASV Stubbe Italia - October 2017 - December 2018 - Full Time
I was in charged of the management of a business unit focused on
promoting the brand itself and its products in Italy on behalf of the
company based in Germany.
My main duties were:
Managing the campaigns to be delivered on Google Ads, LinkedIn Ads
and Twitter Ads;
Managing and monitoring the performances of their websites with the
support of Google Analytics and Google Search Console;
Managing the weekly email marketing activity and reporting its
performances.
Toolbox used for this role:
Analysis and reporting: Google Analytics, Google Data Studio,
SimilarWeb,Answer The Pubblic, SemRush.
Graphics: Photoshop and Canva.
Landing page creation: Instapage, Unbounce, Sharpspring
Campaign Management: Google Ads
Digital Marketing Assistant
HRD Italia/Sport Power Mind - January 2016 - December 2016 - Full Time
I was in charged of assisting the managing director with the digital
marketing activities, and promoting the company's main product called
Sport Power Mind
My main duties were:
Assistance and monitoring of the email marketing activities;
Launching of the email marketing lead generation campaigns;
Creating the email's templates with the support of Aweber;
Reporting the performances of the email marketing campaigns;
Assisting the management of the Facebook Ads and the Google Ads
campaigns;
Reporting of the PPC campaigns.
Strumenti utilizzati:
Email Marketing: Aweber
Campaigns: Facebook Ads
Blog: WordPress
Reporting: Google Analytics.
