Noelle C. Del Grippo-(267)-
EDUCATION
Villanova University, Villanova, PA
Villanova College of Liberal Arts and Sciences
Major: Communication/ Public Relations (2016)
WORK EXPERIENCE
Mole Street
Account ExecutiveMarch 2020 - Present
Manages the execution of all digital marketing deliverables
Leads communication and client calls for all digital marketing clients
Leads weekly calls and internal meetings to ensure team is aligned on all deliverables
Managing all outside contractors and create timelines for deliverables
Communicates status updates to client and internal team, explaining the process for digital marketing initiatives
Building deep relationships with clients and building client trust
Sagefrog Marketing Group, LLC
Digital Marketing SpecialistJanuary 2020- March 2020
Digital Marketing AssociateJune 2018- January 2020
Leading client digital efforts including SEO and SEM
Assists in web analytics assessments, development and implementation for client's website and Ad campaigns
Performs SEO optimizations to improve visibility to increase organic traffic
Conducts website and PPC audits
Updates and monitors online campaigns, such as paid search, LinkedIn advertising, and Facebook advertising to build awareness and drive conversions
Utilizes google tag manager to track user insights
Conducts content research, competitive research, and analytical research
Produces SEO monthly check-ups using Google Search Console, Screaming Frog, Google Analytics, Ahrefs and Moz
Creates and presents monthly reports for clients including key insights, outcomes and recommendations.
Client Successes
Healthcare Ecommerce Client
Recommended copy updates to product pages as well as their homepage resulting in 35.89% increase in organic traffic YTD
Recommended copy updates and implemented lead generation objective to a LinkedIn campaign that was not performing or getting any leads, updates resulted in 23 leads from the day changes were made.
Implemented price extensions for Google ads which resulted in 41.83 conversions.
Educational Enrollment
Implemented lead generation forms for Facebook ads, resulted in an average of 3-5 leads a day, 35 total leads for the run of the campaign
Sagefrog As A Client
Added location extensions in Google ads which resulted in 63.83 conversions YTD
Allied Financial Consultants, LLP
Marketing and Client Relations CoordinatorFebruary 2017- June 2018
Team Marketing Organizer at the weekly tactical and monthly strategic meetings
Designs and maintains client correspondence via company newsletters and drip marketing
Plans and executes all client marketing events
Coordinates and creates reports using Google AdWords and Google Analytics
Creates content for company marketing information including website, social media, blog, and brochures
Implements outreach techniques to foster relationships with clients
CERTIFICATIONS
Google Ads Certified; Display, Search and Shopping certified
Google Analytics Certified
Hubspot Inbound Marketing Certified, HubSpot Marketing Software, HubSpot Sales Software