Noam Etzion-Rosenberg
Owner / Lead iOS Developer at PleasantLight
Phone:
- or +972 -
Website:
http://www.pleasantlight.com
Email:
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EXPERIENCE
Experienced software manager/developer with a
proven track record in developing complex
software systems in various fields. Specialties: iOS
app development; team management; agile
software development; mass market apps; serverbased software systems; Swift; Objective C; C/C++;
OOD/P;
PleasantLight
JULY 2009 - PRESENT
Owner / Lead iOS Developer
PleasantLight specializes in developing high-quality, highly visible apps for iOS. Our
portfolio includes over a dozen apps, some reaching the #1 spot in several App Stores
worldwide. We develop apps for various clients, including technological startups, mutlinational pharmaceutical companies, fashion retailers, and others.
invi
MAY 2013 - SEPTEMBER 2015
CTO & Lead iOS Developer
invi is a beautiful and intuitive messaging client for iOS/Android, that offers some unique
features including:
• A rich media experience, allowing you to view photos and videos, play games or
browse other online content - all inside the chat.
• A unique and highly intuitive user experience and UI.
• Share photos, videos, web pages and more using an innovative drag&drop
approach.
• Seamless integration of SMS messaging (Android only).
As CTO in invi, I was responsible for:
• Managing a team of developers working on a cross-platform application, including
Android, iOS and server-side development.
• Applying and maintaining agile work methodologies (Scrum).
• Implementing the iOS client for invi.
InQuest
MARCH 2006 - JULY 2009
Head of Software Development / Lead Developer
InQuest created a fully automated (black-box) trading system that employed
proprietary trading algorithms based on statistical machine learning techniques.
• Designed and implemented of a fully automated trading platform trading in US
equities, futures and options. System was built in C++ and Python on Linux.
• Managed the implementation of a FIX based Order Management System
connected to several US based brokers.
• Connected to several high-frequency real time data sources, including NYSE,
NASDAQ, CME and OPRA.
• Set up and managed several remotely hosted colocation sites in the US, with
emphasis on low latency, security, redundancy and disaster recovery.
• Created several back-office modules to assist in client account management,
reconciliation, accounting and performance analysis.
• Developed and tested new trade strategies.
Babylon
NOVEMBER 2001 - AUGUST 2005
Senior Software Developer
• Designed, planned and implemented the main content-serving module that was
core to both the client and the server, and central to the company's strategy. Code
was written in ANSI C++.
• Wrote time-critical, portable and easy-to-understand code.
• Responsible for several other in-house development and management tools.
MTR Ltd
NOVEMBER 1999 - SEPTEMBER 2001
VP R&D / Lead Developer
• Managed a team of 4 engineers working on a Med-Tech project aimed for the
obstetrics market. The project included a system that provided a real-time analysis of
potential risks during labor and pregnancy.
• Created the spec for the application.
• Implemented the major algorithmic module of the application (written in
C++/Windows).
• Responsible for hiring and training of new staff members.
• The system was certified by five of Israel's leading obstetricians and gynecologists,
and was awarded a CE mark.
EDUCATION
Technion - Israel Institute of Technology
OCTOBER 1996 - JULY 1999
B.Sc., Computer Science
Graduated Cum Laude
PUBLICATIONS
Hierarchical Multiclass Decompositions with
Application to Authorship Determination
Machine Learning
http://www.cs.technion.ac.il/~rani/el-yaniv-papers/El-YanivER04.pdf
SKILLS
LANGUAGES
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iOS Development
Software Project Management
Android Development
Backend Development
Mobile Applications
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Start-ups
Software Design
Object Oriented Design
Swift
Objective-C
C/C++
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Java
JavaScript
SQL
Agile Methodologies
System Architecture
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English (Full proficiency)
Hebrew (Native proficiency)
1999
RECOMMENDATIONS
Adrien Aubel
Backend Engineer
It has been a true pleasure working with Noam, who has been very hard working,
taking his job seriously, and always nice on the personal and professional levels.
Prof. Eli Dichterman
Managed Noam At In Quest
I have worked together with Noam for three and a half years at InQuest, where he was
the head of software development, reporting directly to me. Noam is a very talented,
creative, result-oriented and self-motivated person. He swiftly but thoroughly learned all
the highly technical intricacies of automated trading, and became well-versed in this
field. Through his keen attention to details, and his ability to translate ideas into
coherent plans, he manged to create a robust and fully-automated trading system,
with a very solid performance, and a wide range of functionalities. Noam's
contributions to the company went far beyond the development of the trading
platform. He has shown exceptional managerial, operational, and administrative skills.
His natural curiosity, coupled with an intuitive understanding of mathematical
concepts, enabled him to make significant contributions to the design and
optimization of the trading strategies. During the entire period of his work at InQuest,
Noam has shown efficiency, enthusiasm and dedication, and was very cooperative to
work with. With his skills and experience, willingness to work hard, and pleasant
personality, I am confident that he would be a valuable asset to any organization.
Ofer Egozi
Managed Noam At Babylon
I hired Noam in 2001 to work in our client-side team. Noam immediately stood out as a
smart, thorough and responsible team member. In addition to excellent execution,
Noam also attempted to improve the development processes in every task he was
involved in, and showed great interest in the reasoning behind business decisions.
Noam also has great interpersonal skills, and his patience and good spirit were very
helpful in his interactions with other internal and external functions.
Avner Aviad
Managed Noam At Babylon
I had a great opportunity to work, manage, and supervise Noam in his role of a Senior
Software Engineer at Babylon. Noam was in charge of putting together a new
architecture to our Content Service and designed almost single handed and wrote a
new Content Server that covers both local and online content access. In 5 doing that,
Noam was able to take into account new requirements and interfaces and very
skillfully combine them with a major requirement to serve existing "legacy" data sources
that Babylon's millions of users already use. Noam is a very deep thinker and can come
up with very clever solutions in a short time. He excels in writing clear documentation
for his work, both in separate design and user documentation and inside the code he
writes. Although he was in charge of the biggest project in R&D, when Noam left the
company, we were able to pass his duties to another person very quickly, because of
his great ability to code clearly and document thoroughly. In addition, Noam, who has
no formal education in the area of Computer Linguistics, was able to design and
program Morphology engines for multiple languages, most of which he cannot read.
Being both an excellent engineer and a natural leader, I expect that Noam will have
the freedom to choose his direction for his career. I can see him managing an
engineering team and if he chooses, going on to other managerial roles. I am
delighted to make a strong recommendation for any employer that considers hiring
Noam or contract him as a freelance contributor.
Dagan Sadeh
Managed Noam At Mtr Ltd
I know Noam over a decade on professional bases. Noam use to work for me as CTO
and R&D manager for quite some time. He had demonstrated unusual capabilities
deep knowledge and leadership in Software Development. He is very easy to manage
dedicated to the company and the assignment. I highly recommend Noam on any
aspect regardless if it is Professional or Personal. I will be happy to any call-
Dagan sadeh
