PROFESSIONAL EXPERIENCE
Associate Creative Director, Digital
Bondi Boost (Dallas, TX)
May 2023 – December 2023
I evolved the haircare brand’s narrative through global campaigns, product launches,
and content production.
Defined and drove creative concepts for holistic campaigns
Managed the execution of paid media, dot com, CRM, social, and e-retail content
• Led and mentored a team of designers, sourcing creative vendors as needed
• Worked closely with Marketing and Ecommerce to develop strategies that reached
both loyal and new consumers
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Associate Creative Director, Content
The Saatva Company (New York, NY)
August 2018 – July 2019
I developed and steered the luxury mattress brand’s new identity through
its social ecosystem, elevating the brand's presence.
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Established the creative vision for the American luxury mattress brand’s
social content channels
Developed Saatva's photographic and typographic guidelines
Oversaw the execution of still photography, video, illustration, and 3D animation
Sourced creative vendors and managed production
Remotely managed a motion graphics designer and a digital designer
Global Digital Creative Director
Kiehl’s Since 1851 (New York, NY)
April 2016 – August 2018
I redefined Kiehl’s digital creative by leading the "Finest Apothecary Skincare" initiative
across the brand's global digital presence.
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Established and upheld digital creative guidelines across 80 global markets
Steered the development of motion and still content, from concept through execution,
in a rapid-paced environment
Collaborated with Copy and cross-functional partners to evolve and elevate brand creative
Served as the gatekeeper for global creative, working closely with local markets to ensure
Kiehl’s brand values were reinforced in their ecommerce and social assets
Sourced freelance designers, photographers and talent to support the Digital Creative team
FREELANCE EXPERIENCE
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Hiker, May 2024 – Present
Revlon Inc, August 2020 – April 2023
Elemis, August 2019 – August 2020
Air Paris, October 2015 – March 2016
IT Cosmetics, October 2014 – October 2015
Estée Lauder Companies: La Mer & Jo Malone, September 2009 – March 2011
CREATIVE PROFICIENCIES
Best-in-class conceptual skills, backed by a strong respect for the ideation process
Ardent collaborator and excellent communicator
• Tireless capacity to mentor, inspire and empower team members and direct reports
• Expert knowledge of Adobe Photoshop, Illustrator, InDesign, AfterEffects, and Premiere
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Art Director--noahdirsa.com
EDUCATION
AAS Animation, March 2006
The Art Institute of Philadelphia
