Noah Atuto Esilaba

PROFILE SUMMARY Noah Atuto Esilaba Zone Operations & Strategic Partnerships Lead and Accountant I am a forward-thinking, resourceful, and Certified Public Accountant and Business Operations Manager, and General Store Manager with 10+ years of demonstrated experience in budget forecasting, financial reporting and analysis, risk assessment, business development, operations management, strategic planning, and policy formulation. Proficient in workplace relationships, operations management, budgeting, auditing, ledger processes, account reconciliations, streamlining accounts, payroll management, filing statutory deductions, and revenue checkoffs. I possess a Master of Business Administration (Strategic Management Option), Bachelor of Commerce (Accounting Option), and a Certified Public Accountant (CPA finalist). Work History 2024-10Current Zone Operations & Strategic Partnerships Lead: Healthy U-2000 Ltd ▪ ▪ ▪ Skills ▪ ▪ MS Office Suite Strategic Planning ▪ Team Leadership ▪ ▪ Customer Service Leadership ▪ Leading Positive Change Retail Analytics - Senior Area Retail Manager: Linton’s Beauty World ▪ Documentation expertise Quality assurance Accounts reconciliation ▪ ▪ ▪ ▪ Budget analysis Inventory management ▪ Stock management ▪ Dependable and reliable Stock management Space Planning Coordinating Operational activities in my cluster Maintain and Grow the Gym Partnerships and help drive traffic to the stores and grow the Sports Nutrition and Body building Categories. Developed and mapped Fitness Centre’s/Gyms Catalogue. Growing the market share for a specialized "Vital Range" of supplements within the pharmacy channel: Q1 2026 already at 31% growth on Target. Enforcing risk, compliance and best practices in my region Achieve Cluster Financial Targets by Growing Sales Vs Expenses. Shop in Shop Segment Model grew by 19% on Target in 2025. Retail shops (seven in number) grew by 16% in 2025 vs 2024. Create and maintain high energy customer-centrism and service oriented environment. People Management and drive them to achieve the desired results Development of Cluster Strategy in a bid to Grow the region’s Sales numbers Data Analytic for the cluster to help narrow down on basket size, IPT, Volume transactions, stock aging, forecast etc. Coordinating Uganda Operations and Nairobi stores. Grew on 17% on Target Budget in 2024 vs 2023. Reduced inventory shrinkage in Uganda Operations by 30% in 2023 vs 2022. Coordinating a team of Area Managers in specific tasks Enforcing risk, compliance and best practices in my region Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Create, maintain, and conduct analytical reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Conceptualize and execute on multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging across all channels. Maintain partnerships with various stakeholders including brand partnerships. Financial Analysis 2019-05 – General Store Manager-Wal-Mart/Massmart: Game Discount World 2023-02 (K) Ltd Development of a store strategy in alignment to Game strategy. • Analysis of competitors & customer needs in the market that the store competes in; • Clear identification, clarification & implementation of store strategy & departmental strategies in line with company strategy, ensuring full understanding of these within teams; • Review implementation of strategy. Take corrective action to address problems/ amend/ update action on strategic plans, as needed. Achieve financial targets. • Achieve agreed financial budgets & targets through implementation of plans to achieve maximum profitability. In 2020 it grew by 11% vs 2019 on Targeted Budget. • Sales and margin plans, that pro- actively identify opportunities to improve sales and margins; • Shrinkage control and obsolescence plans, that proactively have controls in place that reduce risk. Consistently reduced inventory losses and in 2021 attained 0.1% vs threshold of o.6% • Expense control and personnel cost plans, including budget formulation. Create and maintain a high energy, customer-centrism and serviceoriented climate. • Ensure managers have technical and leadership competence to effectively direct, guide, inspire and energize subordinates; • Ensure staff selected for positions are of the caliber to provide superior levels of performance and customer service – ensure objectivity and fairness in selection decisions; • Ensure all staff are fully competent in the knowledge and skills required to perform their duties effectively and provide superior customer service; • Plan and execute in-store activities/events to create excitement and raise energy and customer orientation of staff; Grow Market share within the market that the store competes. • Analyze basket value and develop plans to ensure sustainable growth; • Continuously measure levels of customer satisfaction; • Ensure store is appropriately ranged and stocked – in terms of quantity and balance – to achieve sales objectives; • Ensure staff are correctly trained and motivated to provide superior customer service; • Conduct regular price surveys and ensure price competitiveness; • Ensure key customers are identified and appropriately “managed” to maintain/increase their purchases and profitability; • Plan and execute promotions/specials and events/activities to generate excitement; Management of people. • Develop strategy that supports group goals of being the most attractive retailer to work; • Develop Individual Development Plans to enable employee career plans; • Manage non-performance through performance process; • Manage Team Delivery based on performance plans; • Ensure optimum staffing levels are maintained. Manage Risk and compliance. • Ensure all applicable laws, policies and rules are obeyed; • Ensure all role players have been trained and have a clear understanding of both Interpretation and Application across all aspects of health and safety; • Ensure all emergency contingency plans are in place, known to staff and are practiced. •Submit monthly reports on all relevant information to the regional operations manager 2015-03 - Sales & Merchandise Manager-Wal-Mart/Massmart: Game Discount 2019-04 World (K) Ltd • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals. • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities. • Analyzed sales data and kept up to date with market trends. • Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota. • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure. • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations. • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. • Formulated tactics and strategies to target new potential customers within prioritized markets. 2014-04 - Branch Manager-Uchumi Supermarkets Ltd 2015-02 • Trained employees on proper procedures and strategies to improve productivity. • Assessed expansion plans and presented costs to forecast trends and recommend changes. • Boosted branch sales by developing and deepening customer loyalty through incentive programs. • Increased client and supplier satisfaction by solving complex issues with efficient resolutions. • Expanded territory by negotiating beneficial deals for principal product sales, distribution and service. . • Identified and capitalized on community business opportunities with effective networking. • Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time. • Strengthened inventory processes to balance supply needs with budget and space limitations. 2011-05 - Receiving Manager-Uchumi Supermarkets Ltd 2014-03 • Provided impeccable leadership by overseeing the company's successful system verification of inventory. • Successfully spearheaded stock and inventory management for order fulfillment. • Oversaw the proper implementation of receiving procedures and policies. • Enhanced the performance of receiving dock associates through training and guidance. • Chaired the preparation of weekly and monthly inventory control reports. • Worked closely with the junior associates to investigate and explain stocks variance. • Led in the implementation of enhancing proper stores management for successful inventory control. • Successfully vetted purchasing orders. Education 2019-05- Master of Business Administration (Strategic Management 2021-03 United States International University (USIU) - Bachelor of Commerce (Accounting Option) Africa Nazarene University - Certified Public Accountant (CPA Finalist) Achievers Professional Centre