Nneka Ewalu

I’m a CRM & Automation Implementation Specialist focused on helping businesses eliminate inefficiencies, streamline operations, and build scalable systems that support real growth.

With over 3 years of hands-on experience, I design and implement workflow automation, CRM architectures, and sales operations systems for startups, service businesses, and operational teams. My strength lies in identifying process bottlenecks and translating complex business needs into clean, structured, and fully automated systems that teams can actually use.

I specialize in platforms such as HubSpot, Airtable, Zoho, and Pipedrive, along with automation tools like Zapier, Make (Integromat), and Google Apps Script. I also work with APIs, webhooks, and integrations to ensure seamless data flow across platforms. Beyond implementation, I focus heavily on usability — creating SOPs, dashboards, and training materials that drive adoption and long-term efficiency.

One of my key projects includes building a full LegalOps CRM system with automated lead routing, task escalation, and real-time pipeline dashboards. I also developed a sales quota and compensation system integrated with HubSpot via API, enabling live performance tracking and automated reporting for leadership teams. In another project, I built a complete recruitment pipeline with automated communications and a multi-layer analytics dashboard connected through Looker Studio.

In my freelance work, I’ve supported founders and teams by building lead intake systems, automating follow-ups, improving CRM data hygiene, and reducing manual workload by over 10 hours per month. I’ve also worked in sales operations roles configuring pipelines, building automations, and improving reporting accuracy for US-based businesses.

What sets me apart is my ability to combine technical execution with operational thinking. I don’t just build systems — I build systems that solve real problems, improve decision-making, and scale with the business.

I’m highly organized, detail-oriented, and comfortable working in remote, fast-paced environments across US time zones. I communicate clearly, document thoroughly, and ensure every system I build is reliable, efficient, and easy to manage.

If you’re looking for someone who can turn complexity into clarity and automation into measurable impact, I’m ready to help.