Nkwocha Kasarachi

NKWOCHA KASARACHI PROFESSIONAL SUMMARY For the past 5 years, I’ve helped brands grow their visibility, build trust, and attract the right audience with content that knows where it’s going and why. Whether it’s nailing down what your brand should sound like, how it should show up, or what kind of content will drive growth, I work end to end. PROFESSIONAL SKILLS Content Strategy Development SEO Optimization Social Media Management Content Creation & Editing Audience Research & Analysis Data Analysis & Reporting WORK EXPERIENCE KOCHHOUSE LAGOS, LONDON CONTENT AND BRAND MANAGEMENT September 2019- March 2021 Created clear, engaging copy for product descriptions, social media, website, and emails to connect with Kochhouse’s target audience. Worked with the creative team to ensure consistent brand tone and style across all platforms. Researched fashion trends to keep content fresh and relevant to Kochhouse’s brand voice. Edited and proofread marketing materials to ensure accuracy and brand alignment. Developed engaging, brand-focused copy for product descriptions, social media posts, website content, and email campaigns. Collaborated with creative and marketing teams to align all content with Kochhouse’s brand voice and style. Conducted research on fashion and lifestyle trends to create relevant, up-to-date content. LIGHTBOX UAE CONTENT AND COMMUNITY STRATEGIST December 2021- January 2022 Developed and implemented effective marketing strategies for the successful launch of new ophthalmological products, resulting in increased brand visibility engagement, and purchase. Led and directed cross-functional teams to enhance the company's online presence through site creation, and copywriting . Planned and executed events through email marketing to create impactful experiences for attendees and strengthen client relationships. Collaborated with production, graphic design, and web-design teams to coordinate the production of corporate communications materials. Utilized various metrics and tools to analyze marketing performance and provide valuable insights for strategic decision-making. Spearheaded the creative team behind various user friendly manuals and tools for clients and customers easy navigation around products. EAGLE FM RADIO , OGUN, NIGERIA RADIO BROADCASTER/CiONTENT EDITOR April 2022 - June 2024 Developed and implemented engaging content strategies for on-air programming, increasing audience listenership by 30%. Collaborated with production teams to ensure a seamless flow of content, maintaining consistency and quality across various radio shows. Conducted audience research to understand listener preferences, using insights to refine content offerings and improve overall programming. Produced and hosted special segments that highlighted community stories, contributing to the station's reputation as a trusted local resource. Tracked audience engagement and feedback using metrics, adapting content strategies based on data to achieve a 25% increase in listener rate Edited news stories for clarity, accuracy, and engagement, ensuring high-quality content for broadcast. FREELANCE CONTENT MANAGEMENT Friska Tea (September 2024 – May 2025 Developed and executed a successful weight loss challenge campaign for Friska Tea, leveraging user-generated content (UGC) to increase brand engagement and community involvement. This initiative resulted in a 50% boost in social media interactions and significant growth in product sales. Esusu Africa (August 2024) Created a comprehensive marketing plan to integrate street traders and area boys into Esusu Africa’s savings platform. This strategy involved tailored messaging and outreach efforts that resulted in a 30% increase in platform sign-ups among these demographics. Lexstar (June 2024 Developed web content tailored for dyslexic users, ensuring accessibility and clarity. This content strategy enhanced user experience and engagement on Lexstar's platform, contributing to a 25% increase in user retention. Elvira Jude (March 2022 – December 2022) Implemented an email marketing strategy for Elvira Jude, focusing on personalized content and targeted campaigns. This approach led to a 45% increase in open rates and improved customer retention. UNITED BANK FOR AFRICA. Use tools like Google Analytics, Sprout Social, Hootsuite, or Brandwatch to generate reports on audience behavior and campaign effectiveness. Monitor conversations about UBA and its competitors, identifying trends, sentiments, and opportunities for eUse tools like Google Analytics, Sprout Social, Hootsuite, or Brandwatch to generate reports on audience behavior and campaign effectiveness. Monitor conversations about UBA and its competitors, identifying trends, sentiments, and opportunities for engagement. EDUCATION CERTIFICATIONS AJAYI CROWTHER UNIVERSITY Bsc. Communications and Media Studies- Second class upper division (4.0CGPA) Introduction to Content Marketing HubSpot Academy — January 2020 Social Media Marketing Certification HubSpot Academy — March 2022