Niyaz Mammadov

NIYAZ MAMMADOV Baku, Azerbaijan • +994 - •-• linkedin.com/in/niyazmammadli-2a- PROFESSIONAL EXPERIENCE Smart Group Advertising Agency, Baku, Azerbaijan​ 2021 – Present Advertising Campaign Manager ● Executed 25+ integrated campaigns for Coca-Cola, Pepsi, Trendyol, and SOCAR, driving a 35% boost in engagement. ● Increased organic traffic by 40% through targeted SEO fixes and performance-optimized content strategy. ● Improved ad CTR by 50% using A/B-tested creatives and refined audience segmentation on Meta and Google Ads. ● Directed 10+ cross-functional teams, ensuring on-time delivery of branded assets and digital deliverables. ● Generated 2x higher ROI by reallocating paid media budgets based on data insights and KPI analysis. ● Launched and managed 5+ client websites, aligning UX design with campaign objectives and SEO standards. ● Reduced lead acquisition cost by 30% through campaign restructuring and channel optimization. ● Secured a 45% uplift in client retention by streamlining campaign reporting workflows and presenting actionable insights in monthly reviews. BTL Agency, Baku, Azerbaijan​ Event Marketing Manager ● ● ● ● ● ● 2020 – 2021 Delivered 25+ corporate and public events, managing full-cycle logistics, branding, and stakeholder coordination. Attracted 40% more foot traffic by integrating Meta Ads promotions into event rollout plans. Aligned event themes with marketing objectives, enhancing brand recall across all physical activations. Led vendor negotiations and scheduling, reducing operational overhead by 20% without compromising quality. Collaborated with 3+ internal teams to ensure consistent messaging and experience delivery across all touchpoints. Maintained 100% on-time execution rate under tight deadlines and dynamic client demands. Toprak Agency, İstanbul, Turkiye​ Marketing Assistant ● ● ● ● 2020 – 2021 Delivered 25+ corporate and public events, managing full-cycle logistics, branding, and stakeholder coordination. Attracted 40% more foot traffic by integrating Meta Ads promotions into event rollout plans. Designed 50+ visuals using Canva, aligning output with brand guidelines and seasonal themes. Analyzed basic web metrics using Google Analytics, identifying top-performing content for future reuse. EDUCATION Doğuş University, Istanbul, Turkiye​ 2019 MBA, Master of Business Administration. Azerbaijan State University of Economics, Baku, Azerbaijan​ 2017 BSc in Consumer Goods Expertise and Marketing. SKILLS ● ● ● Marketing Strategy Social Media Content Marketing ● ● ● Google Analytics, GTM Email Marketing Paid Advertising ● ● ● Digital Strategy Web Analytics B2B Marketing ● ● ● Salesforce, Hubspot SEO & SEM Lead Generation