Nivanya M

M.Nivanya Marketing Manager CONTACT INFO --Delhi-NCR / Remote EDUCATION PGDM (Marketing) BIMTECH WORK EXPERIENCE Digital Marketing Manager HarmonizeHQ l Remote Hired and lead a team of 5 marketing associates to work on website, email, social media and content marketing campaigns Managed a team of content writers and external agencies to create 250 SEO-optimised high traffic blogs in 2 years for 3 SaaS HR websites Increased organic traffic from USA, Australia and EU regions by 52% using landing pages, e-books and blogs Equipped the sales team with toolkits including presentations, email templates, white papers, competitive intelligence, customer references and case studies Worked with product management to leverage the company’s rich and growing data stream for white papers 2015 - 2017 Marketing And PR Associate Bachelor of Commerce Shipsy l Gurgaon Kalindi College, Delhi University- High School Convent of Jesus and Mary- Google Analytics Certified in 2021 HubSpot Marketing Software Certified in 2020 HubSpot Reporting Certified in 2022 Search Engine Optimization Google Ads Google Analytics Copywriting Email Marketing Conversion Rate Optimization July 2018- March 2019 Innovision 360 l Gurgaon Creation and execution of Inbound Marketing strategies Conversion Rate Optimisation for multiple B2B SaaS clients Managed and improved lead generation campaigns Created and planned lead-generating pieces catering to different stages of the buyer journey Established closed-loop analytics with sales to understand the impact of inbound marketing activities on customer acquisition Created publishing schedules, content and editorial spreads for clients Reported and analyzed relevant outcomes to drive future content strategies Optimized marketing automation and lead nurturing processes Advanced use of Google Analytics and Search Console to monitor website performance Inbound Marketing Specialist TECHNICAL SKILLS May 2019 - Dec 2019 Mapped out inbound marketing strategies for the two flagship B2B SaaS products Assisted in developing and executing various branding and industry outreach activities Implemented SEO best practices across the website to drive traffic and leads Improved the backlink profile by 25% Increased inbound leads by 10% using CRO best practises Developed and upgraded content assets for sales enablement Inbound Marketing Specialist CERTIFICATIONS Nov 2020 - Present June 2017- April 2018 Inbound Mantra l Gurgaon Prepared 360° HubSpot inbound strategies comprising keyword research, content calendar creation and KPIs Analysis of the business & revenue model of B2B clients from multiple geographies and industries Creation and optimization of website content Hands on experience with SEO and distribution B2B content marketing strategies and content asset creation Client interfacing to minimize operational communication deficiencies SEO, SMM and SEM strategies for major clients Increased leads by 33% for 8 clients spread across USA, EU and Australia