Nitish Singh

 Nitish Singh B-219 Sector 53, Noida, U.P (201301) Phone: - E-mail :- _________________________________________________________________________________ Profile Summary: Digital Marketing Professional with over 7+ Years of experience and a proven track record of successful campaigns/projects from initial concept through completion. High energy result-oriented leader recognized for innovative online strategies for customer acquisition & retention. Digital Channel/Platform Experience: Google AdWords, Bid Management Tool, Facebook, Bing Ads, Yahoo Ads, LinkedIn Ads, Flipkart Advertising, Amazon Advertising (AMS), Taboola, Outbrain, MGID Affiliate Marketing, Social Media etc. CURRENT EMPLOYER Organization: Kent Ro System Limited. Designation: Assistant Manager – Digital Marketing Experience: Aug, 2018– Till Date JOB RESPONSIBILITY: • Delivering marketing strategy, sales & CPA to high-level executives with estimated return on investments (ROI). • Writing & analyzing reports, daily weekly and monthly basis. • Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click through Rate) • Generating Revenue for our Different Clients in their respective Verticals through Paid Advertising Across all Channels. • Forecast and manage the spend budgets to ensure proper allocation in accordance with business targets. • Budget allocation and campaign planning to achieve organization goals for branding/awareness & ROI. • Create & Optimize Shopping Ads (PLA), Dynamic Keyword Insertion (DKI), Dynamic Search Ads (DSA), Remarketing Campaign, Dynamic Remarketing Campaign etc. • Ideate innovative ways of reaching target audience or meet defined marketing objectives through SEM/GDN campaign. • Plan and create SEM/GDN campaigns adhering to best practices. Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping. • Improving Quality Score, Improving Impression Share of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages. • Keyword Research & Analysis • Maintaining Cost/Call with optimum bid Management of the keywords. • Perform intensive campaign reviews from in-depth examination of traffic reports. • Regular creation & maintaining reports on weekly basis • Remarketing/Retargeting, running ads over ad networks with rapid changes. • Site Analysis / Keyword analysis / Competitor analysis • Targeting the right Customers by choosing the relevant keywords with the services of the company. E-Commerce Campaign Promotion Sponsored Products | Sponsored Brands | Sponsored Display | Video | DSP Apply PPC best practices for Amazon Sponsored Product ads Set up new product promotions for every new product release Execute vine and influencer marketing in partnership with PR team Assist sales manager with development of product promotion plan Develop Amazon marketing strategy in partnership with marketing and sales leadership Partner with digital and brand marketing to develop and execute AMS, AMG and other ecommerce platforms advertising strategy Previous EMPLOYER Organization: ROI Mantra Pvt. Ltd. Designation: Digital Marketing Expert - PPC Experience: December 2016 – Aug, 2018 JOB RESPONSIBILITY: • Ads Creation, Run & Testing • Analysis & research based on Query reports and current market trends. • Client Servicing & Interaction • Competitors Analysis • Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click through Rate) • Creating Campaign & Groups • Daily Campaign Reporting & Analysis • Handled advertising campaigns for mobile marketing in Google. • Improving Impression Share Previous EMPLOYER Organization: Global Ad Media Designation: Digital Marketing Expert - PPC Experience: March ,2014– Dec, 2016 • Ads Creation, Run & Testing • Analysis & research based on Query reports and current market trends. • Client Servicing & Interaction • Competitors Analysis • Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click through Rate) • Creating Campaign & Groups SKILLS/SPECIALITY • Search Advertising – Google, Yahoo, Bing. • Display Advertising – Google, Facebook, LinkedIn etc. • Video Advertising – YouTube, Facebook etc. • Native Advertising – Taboola, Outbrain etc. • Shopping Campaigns – Google. • App Promotions – Google, Facebook, Ad Networks. • Web/App Remarketing – Google, Facebook, Ad Networks. • Web/App Analytics – Google Analytics, Firebase. • Optimization Tools – Adobe Media Optimizer. EDUCATIONAL QUALIFICATIONS: Major: - B. Tech (Electrical &Electronics Engineering) from UPTU -) _______________________________________________________________________ PERSONAL DETAILS _______________________________________________________________________ Father’s Name Pramod Singh Date of Birth 20th December,1991 Nationality Indian Gender Male Marital status Unmarried Languages known English and Hindi Total Experience 6 year. Personal Skills : - Quick Decision Making. : - Interest to learn new things. : - Very optimistic DATE…………………… Nitish Singh