Nitin Amlani

NITIN AMLANI Digital Marketing Manager #- _- + Bangalore ACHIEVEMENTS  Developed a Solid Sales Pipeline R Built a Community for Technology Promotions & Employer Branding More than 7x Increase in Leads: 40 Leads FY 2014 15 to 310 Leads FY 2018 19 . More than 7000 followers on LinkedIn. Company Size: 200 Y Unlocked the Power of Content Marketing + Led the Road Less Traveled! 8x Increase in Website & Blog Traffic: 4000 Pageviews FY 2014 15 to 35,000 Page-views FY 2018 19 Won Projects in new Technologies: Infotainment, HeadUp Display, Functional Safety, IoT Gateway, Telematics, IP Stacks EXPERIENCE Marketing Manager Embitel Technologies ~ 06/2014 - Ongoing + Bangalore Product Engineering Services | Automotive & IoT | Digital Commerce Platform Development - First Team Member of the Digital Marketing Team FY 2014 15 Opportunity to wear multiple hats Content Writing/Blogging, Content Marketing Strategy, SEO Best Practices & Strategy, In-depth understanding of Technology, Business & Value-Chain) - Leading a Team of 6 Members FY 2019 20 . Long-term B2B Content Marketing Strategy has helped our Sales Team win new accounts in new territories (US, China/Taiwan, South Korea, Middle-East) - This Content Marketing Strategy has also helped to strengthen our presence in India, Germany and Europe - Video Blogging: Re-purposing existing Blog Content, along with new Content Ideas to design YouTube Videos - Analysis of Google Analytics Reports, tracking success metrics Inbound Leads, Geography based website traffic, performance of traffic channels like organic search, social media, referral & direct traffic), devising SEO strategy (On-Page and Off-Page) & managing its execution - Event Marketing: Ownership & Implementation of Communication Strategy, Marketing Collateral, Booth Design, Email Marketing, Landing Page for Lead-data Collection, Event PR Associate Manager - Marketing (Broadcast, Media & Entertainment) Tata Elxsi ~ 05/2013 - 06/2014 + Bangalore Product Engineering Services | Automotive, Broadcast, Telecom | Industrial Design - Competition bench-marking, Go-to-Market Strategy, Market re-positioning/branding for OTT Video Application Framework (supported by MAM , Test Automation Solutions & Comcast RDK offerings - Participated in Broadcast India 2013 & Convergence India 2014 as a delegate, for Business Development & Strategic partnerships - Introduced the use of Email Campaign tools like Campaign Monitor & MailChimp for automation of Email Marketing & LeadTracking www.enhancv.com Powered by / EXPERIENCE Summer Intern, Information Technology Leadership Program GE General Electric) ~ 04/2012 - 06/2012 + Bangalore GE Energy India - Facilitated the efforts to achieve Customer Centre of Excellence CCOE Certification - Saved 10 15% costs on Expert Guided Instructions EGI ,reduced duplication of efforts by creation of SAP Corporate Function - Technology Service Catalogue Project: Designed a Catalogue for business users, to facilitate decision making for technology/application on-boarding - Catalogue & associated portal helped in reduction of Customer On-board Cycle time. It is currently being used by many technical support teams and business leaders across GE System Engineer Tata Consultancy Services ~ 07/2008 - 05/2011 + Mumbai Boeing & Warner Bros | IT Services - Project Leader – an advanced report generation system for Non - Conformance Reports, ‘Boeing’ - Team Member – Employee Expense Management System, ‘Warner Bros’ Account - KRAs’ – Client Interaction for requirement gathering, change management/enhancement requests. Worked on application development, maintenance & support, effort estimates & team management EDUCATION MBA - Marketing GPA Narsee Monjee Institute of Management Studies NMiMS ,Mumbai 2.87 / 4.0 ~ 2011 - 2013 Bachelor of Engineering (B.E.), Electronics & Telecommunication Vivekanand Education Society’s Institute of Technology, Mumbai GPA 2.88 / 4.0 ~ 2004 - 2008 PUBLICATIONS & AWARDS PUBLICATIONS & AWARDS Magazines | Case-Study | Video Ad Contests - Article on Sachin Tendulkar's ODI retirement on Sportskeeda.com, Link - http://tinyurl.com/aw68hd5 - Winner - Pan India Case Study Competition on Freecharge.com - Best Article of the Edition College Magazine) - "Spark (th) the Movement, Rise (th) the Brand: Advertisement 3.0" - First Runners-up, Social Documentary Contest, NMiMS Mumbai, 2012. YouTube URL - http://tinyurl.com/oy2ceov - Second Runners-up TVC to promote Mahindra's Spark the Rise Campaign. YouTube URL- http://bit.ly/TVC for-mahindra www.enhancv.com Powered by /