Nishalynda Husni

NISHALYNDA HUSNI Kuala Lumpur, Malaysia Mobile: +6 - Email:- CAREER SUMMARY A multi-talented individual with 5 years of experience in project management, strategy, and analytics in ecommerce, mobile, and web app development. Have an eye for improving efficiency and attention to detail. Driven by analysis and data to derive business insights with the ability to understand commercial knowledge. SKILLS HIGHLIGHTS Project Management | People Management | Leadership | Business Development | Project Implementation | Insights & Analytics | Team Collaboration | Strategy | Business Growth | Case Study WORK EXPERIENCE SHOPLINE Malaysia Sdn Bhd Strategic Business Partner, Account Manager, Merchant Growth ● ● ● ● ● Serve as a lead point of contact for an average of 22 account management matters with a more than 50% success rate for annual contract renewals Incubate merchants to familiarize themselves with the e-commerce environment, system, channel integration, and growing potential key accounts Connect merchants to partners and consumers through professional events and platforms by providing strategies for growing business and capturing sales Develop ideas for monthly promotional campaign proposals and strategic initiatives that would benefit merchants and their businesses, resulting in USD 2 Million in revenue per year Track key account metrics and clearly communicate merchants’ progress in monthly and quarterly initiatives to internal and external stakeholders Shopee Mobile Malaysia Sdn Bhd Business Development, Strategic Project Management, Shopee Mall ● Sep 2022 – Present Nov 2020 – Sep 2022 Project lead for various initiatives and monetization campaigns for Relationship Managers, Key Account Managers, and ~4000 brands under Shopee Mall with revenue worth USD 4 Million Projects: ● Daily Brand Discount o Grew Shopee Live sales contribution on average by 20% since the launch of the initiative o Boosted Shopee Live unique viewers from an average of 5k-6k to 9k-10k per session o Achieved Shopee Mall penetration target by 1.5x monthly 1 ● ● ● ● ● ● Shopee Premium o Expanded Premium brands directory by 20% from when the initiative was launched o Revamped the Shopee Premium branding for consumers to enjoy the commodity of superior quality products at a reasonable price o Strategized Shopee Premium initiative and featured brands with high orders and sales Year Long Champion Brands Package & Brand Launch Package o Facilitated Relationship Managers and Key Account Managers for banners and product launch packages slot coordination o Gained healthy utilization rate by 10% for brands that signed up and invested in the packages Joint Business Planning o Improved ~300 brands’ sales, profit margin, market growth, and YTD run rate by 10% in total when aligning on monthly exposure according to brands’ investment capability o Secured buy-in on a growth plan for more than 300 brands and obtained marketing budget and commitments of the year o Engaged with Relationship Managers and Key Account Managers to gather insights into brands’ roadmap and calendar for target setting of the year Shopee Brand Membership o Reviewed brand submissions and onboarded on average 10 brands per week to increase consumer retention rate and purchase frequency o Participated in UAT testing for any features improvement of the initiative on the website and app for a seamless user experience for the program BeautyCam o Utilized an AI program of skin analyzer for consumers to enjoy products that are recommended based on their skin analysis o Increased the participation of skincare and beauty brands for added brand exposure and awareness and eased consumer buying process without having to try on physical stores Trained and engaged ~200 Relationship Managers and Key Account Managers per session in building case studies which includes data, seller performance analysis, and presentation structure Digi Telecommunications Sdn Bhd Insight Analyst, Customer Valuation Management, Marketing ● ● ● ● Analyzed data across Business Intelligence and synthesized data from disparate sources to present key trends, findings, insights, and recommendations on the platform (Web and App) or campaigns to appropriate stakeholders Conducted holistic campaign deep dives and collaborated with Campaign Architect to identify pockets of opportunities in data and audience segmentation in personalization and campaign effectiveness Provided insights to communication specialist, campaign developer, and campaign architect to set up campaigns based on the targeted users for personalized offers Managed customer data by analyzing MyDigi monthly active users’ profiles and classifying them according to the priority rank lifestyle based on buying behavior AirAsia Berhad Inflight Analyst, Group Inflight Ancillary, Commercial ● ● Feb 2020 – July 2020 Sep 2017 – Feb 2020 Lead a team of 6 inflight analysts from Indonesia, Thailand, Philippines, India, and Japan for Group Inflight business reporting and findings Achieved group performance growth by 17% YoY in 2018 with proposed additional sales revenue streams to grow inflight F&B business vertically 2 ● ● ● Collaborated with business owners in budgeting and forecasting business initiatives with detailed corrective plans which resulted in a 3% lower cost FY 2018 Conducted business case studies for inflight F&B products and pricing, and worked closely with business owners on strategic financial modeling Analyzed and tracked inflight F&B campaign performances on a monthly/quarterly basis and proposed recommendations by targeting top-performing routes with an average 11% up-take Projects: ● Ancillary Pricing Optimization (APO) o Conducted business market, demographic, and price sensitivity analysis to optimize sales revenue on an untapped pool of passengers with a 13% up-take for a sustainable retargeting marketing campaign o Tracked campaign performance weekly and provided insights to business owners on recommendations for personalization ● Inflight Commercial Dashboards o Built insightful and interactive commercial dashboards for business owners, internal teams, and key stakeholders to speed up the decision-making process on business market trends, demographic and sales performance based on real-time data o Increased team efficiency in reporting business performance weekly (previously monthly) EDUCATION Purdue University, Indiana, United States of America Bachelor of Science in Management, Krannert School of Management Aug 2014 – May 2017 SOFTWARE AND APPLICATIONS Microsoft Office | Google Analytics | Google Explorer | Google Data Studio | Palantir | Navitaire | Teradata | Miro | Slack | Zoom | Salesforce | Trello LANGUAGES English: Fluent, Malay: Fluent, Japanese: Beginner INTEREST Volunteering | Fundraising | Scuba Diving | Sports & Outdoor | Education 3