J. L. Nishadha L. Silva-/2/C, Lanerol Mawatha, Bomiriya, Kaduwela, Sri Lanka
Lead Internet marketing specialist with more than 8 years’ experience in various aspects of digital marketing, including search engine optimization, content writing, conversion optimization and social media marketing.
Previous Work Experience
Job Title: Internet Marketing Manager
Company: Cinergix
Employment: Jan, 2017 -
Australian based company with R&D done in Sri Lanka. Makers of Creately, an online diagramming software with more than 800,000 users all over the world.
Job Title: Lead Internet Marketing Specialist
Company: Cinergix
Employment: August, 2014 – Dec, 2016
Key Achievements:
Increased traffic to 1.2 million visitors per month while improving the conversion rates
Semi-automated the marketing process with tools, processes and documentation
Job Title: Senior Internet Marketing Specialist
Company: Cinergix
Employment: January, 2013 – August, 2014
Key Achievements:
Increase traffic from 80,000+ visitors to 600,000+ visitors
On-site optimization across the site to boost search engine rankings and user experience
Planning and executing site updates to improve page speed using latest techniques
Creating a social media strategy for the company and executing it
Outreaching to other websites for partnerships for increase sales
Job Title: Internet Marketing Specialist
Company: Cinergix
Employment: September, 2011 – December,2012
Key Achievements:
Optimizing existing content for better search engine performance
Building authority links for better rankings
Managing social media accounts
Job Title: Software Engineer
Company: IFS
Employment: November, 2007 – September, 2012
Swedish based company with R&D done in Sri Lanka. Develops IFS Solutions, an ERP system used across the world by hundreds of companies.
Key Achievements:
An active role in IFS production releases by planning and executing projects
Key role in the support team, handling customer requests without delay
Job Title: Trainee Software Developer
Company: IFS
Employment: January, 2004 – November, 2007
Key Achievements:
Participated in live products developments as a trainee
Skills and Competencies related to SEO and Social Media
Search Engine Optimization – Studying and implementing search engine optimization methods for more than 6 years. In depth experience in link building, on-site optimization, technical SEO like rich data markup. Experience in working with advanced SEO software like Moz, Ahrefs and SEO Powersuite.
Content Writing – More than 7 years’ experience in blogging and limited experience in newsletter writing and press release writing. Maintain a personal blog about digital marketing and contributor to many top quality blogs. Some blogs are listed below.
Rumbling Lankan – personal blog covering digital marketing
TweakYourBiz – Business blog targeting small business owners
Business2Community – Business blog covering many business topics
Creately Blog – Company product blog
Conversion Optimization – Experience in using Google Analytic goals to measure conversions and also experience in using MixPanel to capture user data and using them to increase sales and conversions.
Social Media Marketing – Thorough knowledge of most social media marketing channels and what works will for various channels. Experience with tools like Hootsuite, SocialOoomph which are used to improve and automate social media marketing efforts.
Linkedin
Twitter
Google+
Professional Qualifications
BSc. Special (Hons.) In Information Technology conducted by SLIIT
BSc. In Information Technology conducted by Curtin University of Australia
Educational Qualifications
G.C.E. Advanced Level Examination (2002)
Combined Maths: S
Physics: C
Chemistry: S
General English: A
G.C.E. Ordinary Level Examination (1999)
Mathematics: D
Science: D
English: D
Religion (R.C.): D
Social Studies: D
Commerce : D
Sinhala: D
Art: C
Significant Achievements
Member of the team which won the gold medal at National Best Quality Software Awards in Tertiary category in 2007.
Member of the team which won the gold medal at Asia Pacific ICT Awards in Tertiary category in 2007.
Member of the team which won the price for best use of Microsoft technologies in National Best Quality software awards in 2007.
Extra/ Co-curricular activities
Worked as a House Steward, Junior Prefect and Senior Prefect at College
Member of the English Literary Club at College
Charter Member of IFS Toastmaster International
Represented College Basketball team from U13 to U19 Level captaining the side in U17 All island tournament.
Played for College Rugby team
Excelled in athletics at college winning high jump and long distance running events.
References
Mr. Nandalal Wijetunga
Senior Draughtsman,
Central Engineering and consultancy Bureau,
415, Bauddhloka Mawatha, Colombo 07.
Tel:-
Mobile:-
Mr. Upali Fonseka
Managing Director,
Unique Aluminum Fabricators (Pvt.) Ltd.
449, Darley Road, Colombo 10.
Tel :-
I hereby certify that the above details are furnished by me are true and accurate to the best of my knowledge.
Nishadha Silva
