--www.ninarivera.info
NINA RIVERA
DIGITAL MARKETING & SEO
PROFILE
PROFESSIONAL EXPERIENCE
Creative, innovative, and results-focused
leader with extensive expertise driving
significant client engagement via SEO, SEM,
and marketing initiatives. Proven ability to
interpret data analytics into actionable
quality and process improvements that
improve client satisfaction. Skilled manager
with strengths in staff training, hiring,
human resources, and team-building.
Adaptable, strategic, and capable of
navigating rapidly changing priorities to lead
cross-functional teams to superior results.
Digital Marketing Consultant & Founder; President
Surge Tactic & Eviren Group
2012 to Present
Oversee the development, implementation, and evaluation of digital marketing
strategies to capitalize on opportunities for customer engagement and acquisition;
identify and recommend SEO, social media, website, and content improvements.
• Drive an increase in Google rankings through keyword optimization and analysis while
leading the implementation of content development strategies.
• Lead content platform management for blogs and website landing pages, interpreting
data analytics to ensure achievement of strategic engagement objectives.
• Deliver in-depth business consultations to small-and-medium-sized companies to
drive growth, resource control, and technology adaption that improved corporate
presence as President of Eviren Group.
AREAS OF EXPERTISE
• Team Management & Leadership
• Search Engine Optimization
• Marketing & Social Media
• Hospitality & Business Operations
• Quality Assurance & Improvement
• Content Strategy & Development
• Project Management
• Creative Direction
Executive Advisor
Gigahertz Information Systems, Inc.
2016 to Present
Serve in an Advisory Committee role to offer strategic direction regarding human
resources, infrastructure, risk management, compliance, occupational health and safety,
IT, and telecommunications. Step in as Project Officer as needed.
• Oversee process development and implementation, documenting all improvements to
streamline quality systems and processes.
• Strategize alongside key staff to identify growth plans and trajectories.
• Financial & Budget Management
• Staff Hiring, Training, & Development
• Vision Planning
• Leads Generation
• Client Engagement & Satisfaction
• Process Improvement
Manager, Escorted Tour Operations; Manager, Guest Services
Holland America Line and Princess Cruises, Alaska & The Yukon
2009 to 2016
Directed daily operations for up to 120 full-time and seasonal staff, managing all aspects
of staff recruiting, talent selection, hiring, training, and development to culture a topperforming team and positive company culture as Manager of Escorted Tour Operations
from 2011 to 2016. Managed 135+ staff as Manager of Guest Services from 2009 to 2011.
PROFESSIONAL TRAINING
• Oversaw cost control initiatives, P&L, financial planning, reporting, and analysis while
controlling a $1.9M+ operating budget.
• Content Marketing Certification,
HubSpot, 2019 to 2021
• Led program management in Alaska, East Coast, and Canada, interpreting analytics of
guest satisfaction surveys to improve guest services and achieve optimal results.
• Inbound Marketing Certificate,
HubSpot, 2019 to 2021
• Google Ads Search Certification, 2019
to 2020
• Successfully mobilized teams to earn “Division of the Year” in 2010.
Additional experience as a Manager of guest services, sales, and service as well as an
Assistant Manager for Holland America Line (2003 to 2009).
