Nina Rivera

10/9/2019 5 Strategies to Boost Your Website’s Google Search Ranking 10/9/2019 5 Strategies to Boost Your Website’s Google Search Ranking Photo by Charles 🇵🇭 on Unsplash 5 Strategies to Boost Your Website’s Google Search Ranking Nina Rivera Sep 14 · 3 min read Do these five things to help give your website a boost in Google search results. E veryone one with a website wants it to be on the first page of Google, and you learn fast that it takes work. You learn quickly working on any site that search engine optimization is essential. There are so many factors to SEO, but here are five items you can tackle to give your website a boost in its search result rankings. . . . 1. Update Your Content If your content is over a year old, make sure that you revisit it and update your material. Your content over time loses freshness, Moz gives a great visual showing how your content’s fresh score is affected over time. https://medium.com/surge-tactic/5-strategies-to-boost-your-websites-google-search-ranking-a49752e9c7e9 1/4 https://medium.com/surge-tactic/5-strategies-to-boost-your-websites-google-search-ranking-a49752e9c7e9 2/4 10/9/2019 5 Strategies to Boost Your Website’s Google Search Ranking 10/9/2019 5 Strategies to Boost Your Website’s Google Search Ranking Your website’s page speed has an impact on your search result rankings. When we talk about page speed, we are talking about page load time. A good place for you to check your page speed is Google’s PageSpeed Insights. Pages load times tend to correlate with higher bounce rates. And also might affect your conversion rate. If you improve your page speed and you improve user experience as well. Illustration from Moz, showing article freshness overtime 5. Fix Broken Links & Linkbuilding It’s great to review your content and make sure it is still relevant and has current High-quality links are a great way to boost traffic and improve your website’s ranking. information. It will help improve your content’s freshness rating. It is a good idea to have Don’t forget it helps with authority. Sometimes those links get broken, and 404 errors a regular schedule to review your content. can hurt user experience. So make sure you check your website for broken links. You can use a tool such as Dead Link Checker to find broken links on your site and fix them. 2. Post Relevant Content Relevant and high-quality content is a key driver when it comes to search engine Building high-quality links, aka backlinks to your site, is key to you climbing the search rankings. If you create and publish content keeping your audience in mind, you are on result ranks. When you have great backlinks to your site, it helps bring in traffic, gives the right track. An important factor in content marketing is to figure out what your your site authority, and boosts your website’s ranking. audience needs and wants from you. So listen to your audience and make sure you . . . review your content to make sure it is in line with your audience. Make sure your content is in line with your keyword strategy. Ensure you optimize your There are many things you can do to optimize your website, but the above are five items content for SEO. So you want to make sure your content is audience-focused, keyword- you can do to give your site a boost. Updating your content can help your freshness rich, mobile-optimized, and mistake-free. rating and posting relevant content will make sure you are targeting your audience. Optimizing your images will help with site speed, and utilizing H1, and H2 tags will help 3. Optimize Your Images & Use H1 and H2 header tags search engines and users better understand your data. Don’t forget to check your page Making sure your images are optimized will help with your sites speed, and help Google speed, and fix broken links and get those high-quality backlinks. So take some time and identify the images on your site. So take a look at your website and make sure you have review your site and give it some updates to give it that extra search engine boost. proper descriptive filenames, image is compressed and ensure that alt text is complete. Search engines love headers. Headers make your content easier to decipher for users and Marketing search engines. Using headers is important. Not only does it highlight the essential Website Entrepreneurship Growth Hacking Search Engine Optimizati points of your content, but it also gives a visual structure. So make sure you use them throughout your content. About Help Legal 4. Improve Your Page Speed https://medium.com/surge-tactic/5-strategies-to-boost-your-websites-google-search-ranking-a49752e9c7e9 3/4 https://medium.com/surge-tactic/5-strategies-to-boost-your-websites-google-search-ranking-a49752e9c7e9 4/4