Nina Rivera

10/9/2019 3 Ways Gamification on Social Media can Increase Audience Engagement 10/9/2019 3 Ways Gamification on Social Media can Increase Audience Engagement The limitless potential of social media has opened numerous gateways for marketers to take advantage of and tap the markets that were once considered impossible to achieve. All it takes now is one video, a couple of pictures and some well-worded tweets and posts to ensure unabated success for your brand. Photo by George Pagan III on Unsplash 3 Ways Gami cation on Social Media can Increase Audience Engagement Nina Rivera Oct 29, 2018 · 3 min read However, it is necessary that you use an effective social media strategy to initiate longterm success with increased audience engagement. Gamification is one of the strategic The power of social media is only elevating with each passing day. It takes seconds for methods that have proven to be highly effectual in amplifying the marketing campaign of just one tweet to reach across the entire world. brands that tend to market on social media. https://medium.com/surge-tactic/gamification-on-social-media-and-audience-engagement-aaaa- 1/5 https://medium.com/surge-tactic/gamification-on-social-media-and-audience-engagement-aaaa- 2/5 10/9/2019 3 Ways Gamification on Social Media can Increase Audience Engagement 10/9/2019 3 Ways Gamification on Social Media can Increase Audience Engagement Gamification provides a massive opportunity to help engage users. Contrary to other tactics like tweeting and posting pictures pertaining to how creative and brilliant the brand is, gamification provides an opportunity to practically demonstrate the creative bone you have. It can amplify engagement on your social media considerably and instigate a more positive impact on the audience. 1. Set Rewards aka Reward Triggers So keep that clock ticking, tick-tock. Rewards, no matter how small, can be a great source of encouragement and motivation. Though you will need financial backing for such initiatives, the rewards do not have to be something overzealous. It can be as simple as a dinner coupon. You have to strategize 3. Multiplayer Competitions with the factors that can help you connect with the audience instantly and effectively. Competitions are an effective way to achieve the interest and engagement of the audience. Gamification allows substantial opportunity to set up healthy competitions Uber is a great example of giving a reward offer. It helped the company take off as between players. Setting up point and reward systems can initiate tremendous audience quickly as it did because they offered free rides for anyone that shared the app with engagement. Think of point tracker systems such as FitBit and Garmin. there friends. Now, who wouldn’t share the app for a free ride?! The point system motivates the users to perform better with every attempt and outrun Rewards and free-of-cost offers generally work well in gaining the attention of the other competing participants. Sharing the statistics of the competition publicly can be an audience. They are shared immediately around social media, and increased engagement effective source of motivation. of an audience can be rapidly achieved. This will ultimately contribute to helping you achieve your marketing goals. 2. Use the Right Timing Timing plays a crucial role in the gamification on social media. Games tend to become more exciting when they allow less time for the user. Time constraints increase urgency and urgency stimulates excitement. This leads to more engagement. The urgency in the gamification can serve as a great motivator. https://medium.com/surge-tactic/gamification-on-social-media-and-audience-engagement-aaaa- 3/5 https://medium.com/surge-tactic/gamification-on-social-media-and-audience-engagement-aaaa- 4/5 10/9/2019 3 Ways Gamification on Social Media can Increase Audience Engagement Gamification is a diverse tool that can be used not just for education and corporate purposes but can also be used as a marketing tool that can help brands increase their audience engagement and establish a strong online presence. It can serve as an effective tool to amplify any social media campaign by utilizing the elements of rewards, urgency, and competitions. . . . Originally published at www.surgetactic.com. Surge Tactic is a Digital Marketing Agency based in Colorado. Social Media Gami cation Digital Marketing Entrepreneurship Audience Engagement About https://medium.com/surge-tactic/gamification-on-social-media-and-audience-engagement-aaaa- Help Legal 5/5