Nina Grenningloh Reyes

NINA GRENNINGLOH REYES, M.A. Director of Communications & Marketing Accomplished brand and marketing communications leader with 15+ years of experience developing and executing all aspects of global public outreach campaigns with a particular focus on content marketing, media relations, and digital campaigning. Creative talent with demonstrated strength in brand positioning and messaging in English and German. Collaborative spirit with executional discipline and a passion for mission-driven brands and international organizations, who can offer established relationships with North American and European news media and audiences. CONTACT CORE COMPETENCIES -- behance.net/ngr Toronto, ON Brand Strategy Social Media Strategies Strategic Messaging Digital Campaigning: SEM, SEO, Display Channel Growth International Media Relations Lead Acquisition Influencer Marketing Content Strategy & Creation: B2C, Creative Direction B2B Vendor Management & Budgeting Copywriting in English & German Team Lead & Mentorship Project Management & Oversight Public Speaking EDUCATION EXPERIENCE MASTER OF ARTS: ENGLISH & COMMUNICATIONS 1999 DIRECTOR OF COMMUNICATIONS & MARKETING Heinrich-Heine-University Woodbury University, Burbank, California | March 2015 - April 2017 Düsseldorf, Germany Reported to the Dean of the School of Architecture and the Chief Marketing Officer (CMO), responsibilities included the development and implementation of an integrated LANGUAGES English (fluent) marketing plan for the School of Architecture and formulating the school's messages for use in communicating with the media, the general public, the architecture community, and the Woodbury community. German (native) Managed the annual marketing budget aligning it with overall marketing activities French (basic) Created and managed editorial calendar and acted in an editorial capacity to direct Spanish (basic) the preparation of significant publications, both printed and electronic, as well as Latin (4 years) social media marketing Revamped email marketing strategy for the School of Architecture resulting in an increase of newsletter subscribers by 25% within one year and a consistent email SOCIAL open rate of above 20% Oversaw digital marketing strategies in collaboration with The Search Agency fb.com/communicationsrebel optimizing CTR and CPA for PPC, display, and social advertising Managed PR agency, Edge Communications, and supported story development and @communicationsrebel pitches @ninagrenningloh graphic designers, photographers, and videographers Provided creative direction for all printed collateral and digital assets managing Led wooodbury.edu website redesign in 2016 as a member of the university’s @ninagrenningloh @ninagrenningloh website committee Page 1 of 4 NINA GRENNINGLOH REYES, M.A. Director of Communications & Marketing MARKETING MANAGER St. Baldrick's Foundation, Monrovia, California | Oct 2013 - March 2015 Reported to Chief Communications Officer. Developed, established and maintained innovative marketing strategies for the Foundation and oversaw marketing, advertising and promotional activities in the US and abroad. Managed brand integrity and usage guidelines and supported the development of a comprehensive brand strategy. • Managed creation, design, and production of marketing campaigns, marketing collateral and fundraising event materials • Secured media coverage on HuffPost and played leading role in facilitating Guinness World Record event on the NBC Today Show • Managed production of the 2013 Annual Report in record time, collaborating closely with leadership team, stakeholders and external design house, receiving excellent feedback from the Board of Directors • Supervised design process and external design house, Firespring, implementing best industry practices • Developed marketing plan for fiscal year 2014/15 including cross-organizational, integrated marketing strategies in line with organizational goals and objectives • Managed creation and strategy of giving campaign in partnership with Scott Brothers Entertainment’s philanthropic arm, Scott Giving SENIOR COMMUNICATIONS MANAGER Emperor's College of Traditional Oriental Medicine, Santa Monica, California | Oct 2010 - Oct 2013 Reported to Director of Admissions and Marketing. Managed all online and offline communications including content marketing, brand strategy and identity, social media marketing, and media relations. Served as primary media contact overseeing all publicity campaigns. Planned, implemented and monitored all marketing and public outreach campaigns for master’s and doctoral program as well as clinic aligning messaging with strategic goals. Directed organization’s local community involvement and partnerships. • Increased fan base and engagement on social media by over 300% (Facebook) and by over 1600% (Twitter) in 2.5 years by successfully creating and implementing a social media marketing plan • Secured media coverage on CNN Radio, The History Channel, in HuffPost, Acupuncture Today as well as local outlets through media relations program • Exceeded projected doctoral program recruitment numbers by 50% for 2011 cohort • Achieved first page Google rankings for all targeted keywords and increased overall site traffic on emperors.edu by managing SEO project with external SEO company • Managed content marketing activities with a focus on community development and increased audience engagement • Supervised the creation and launch of Qi, an educational college blog. Managed external web design vendor and ensured the blog’s design and messaging was in line with overall brand positioning and follows best UX practices • Editorial management and growth of the blog. Recruited, managed and guided all bloggers, built strategic relationships with writers, thought leaders, and professional organizations and oversaw all content creation. Increased blog readership by 20% per month. Managed to have Qi syndicated on premier industry publication, Acupuncture Today • Successfully managed on- and off-campus college events. Secured prominent speakers for talks and Q&A's, including best-selling author Dr. Leana Wen, "Escape Fire" director Matthew Heineman, and "9000 Needles" director Doug Dearth PR & MARKETING COMMUNICATIONS PRACTITIONER Freelance, Los Angeles, California | Dec 2008 - Sept 2010 Conceptualized, produced and pitched targeted PR and marketing content for companies of all sizes. Produced editorial features and interviews for leading German media outlets. • Trojan Battery Company: Authored press releases, executive bios and web copy for Trojan’s Renewable Energy Group. Assisted in trade show planning for Solar Power International 2010, including press kit creation, media relations, and setting up interviews Page 2 of 4 NINA GRENNINGLOH REYES, M.A. Director of Communications & Marketing coolie Marketing & Management GmbH: Planned and executed product launch campaign for coolie Promotion Trolley in German speaking countries resulting in media coverage in German trade magazines Text & Service Los Angeles: Covered Hollywood red carpet events and junkets for German correspondent office. Celebrities interviewed include Heidi Klum, Paris Hilton, Gerard Butler, Jeffrey Katzenberg and others LA FungHi: Secured multiple write-ups in Los Angeles consumer press for LA FungHi, including EatLA, LAist, and Patch Starfish Los Angeles: Assisted with producing exclusive entertainment videos and editorials for leading German news magazine Focus and Focus online. Developed story ideas and assisted with setting up shoots. ONLINE MARKETING & PR MANAGER OleOle, Los Angeles, California | April 2008 - Nov 2008 Reported to Chief Marketing Officer. Developed and managed global communications campaign for this soccer startup including web content management for 10 languages, global news distribution, and social media marketing efforts. Directed International team of bloggers and copy writers and ensured that time-sensitive content was created and uploaded to the site successfully. • Successfully synchronized communication efforts on OleOle’s sites in all 10 languages by managing International team and collaborating with designers, developers, bloggers, and country leaders • Securing top spots with leading search engines including Google and Yahoo! by writing and distributing SEO news releases • Increased unique visitors by 20% in 3 months as a result of PR launch campaign I developed and implemented. Campaign included writing of all media materials, orchestrating global news distribution, and coordinating executive interviews with the media • Secured media coverage in target countries, including L.A. Times, London Telegraph, New Zealand Herald, ReadWriteWeb, and others after pitching tier-one technology reporters in the US, New Zealand, and Western Europe PR & MARKETING SPECIALIST Worldwinner/GSN, Los Angeles, California | Aug 2006 - Feb 2008 Reported to Director of Consumer Marketing and VP of Corporate Communications. Collaborated with executive leaders to define and pursue fresh opportunities to grow the brand and business value of this successful online game company. Assisted with management of consumer marketing initiatives including product roadmap creation and execution that helped grow website traffic and customer registrations. • Helped increase total revenue by over 25% by developing and executing marketing programs, particularly VIP loyalty rewards programs, to drive customer acquisition, conversion, and retention • Created, sent and tracked lifecycle email marketing campaigns and collaborated with designers, copy-writers, business analysts, product managers, and customer service agents • Facilitated the introduction of new features, such as Premier Club, birthday initiative, and reward store, by writing and submitting marketing requirement documents • Enhanced relationships with media. Supported the VP of Corporate Communications and the external PR agency WeberShandwick to identify and pitch relevant news and trend stories to the media PR SPECIALIST & CONTENT PRODUCER Freelance, Los Angeles, California & Düsseldorf, Germany | Nov 2003 - July 2006 Provided public relations and communications services to clients in the US and Germany. Clients included The Rogers Group (USA), Duomedia Public Relations (Belgium), Integrated Systems Europe (Netherlands), AVP-Newsletter, and Synelec Visual Systems, now owned by Clarity (Germany). Conceptualized and produced a variety of marketing collateral as well as magazine articles in German and English for German World Magazine. Interacted with media to maximize exposure and pitch stories. Worked as freelance news producer for leading German public broadcaster WDR in Düsseldorf until December 2004, when I moved to Los Angeles. Page 3 of 4 NINA GRENNINGLOH REYES, M.A. Director of Communications & Marketing PR ACCOUNT EXECUTIVE PRPB Public Relations, Düsseldorf, Germany | Feb 2000 - Nov 2003 Management of accounts and budgets, oversaw and implemented media relations programs, and interfaced with client leadership to identify vision, set priorities, and ensure campaigns were effective and in compliance with project budgets. Managed B2B accounts for national and International technology and AV companies including Texas Instruments' DLP account and Christie Digital Systems' digital projection technology. Managed all communications and PR around clients' trade show appearances, i.e. CeBIT, the world's largest computer expo. Increased brand awareness and European market penetration by drafting and publishing case studies, press releases, and trend stories in Western European media MEDIA RELATIONS EXECUTIVE PR Newswire Europe, London, UK | Feb - July 2002 In this short-term contract, proactively managed PR Newswire’s German media lists covering consumer, trade and local outlets and acted as a personal point of contact for German journalists regarding PRN services. Delivered online media services to German journalists and increased membership 12% - 16% every month. Promoted PRN services such as ProfNet™ and MEDIAtlas™ to media contacts within assigned target groups NEWS PRODUCER (INTERNSHIP) ZDF Television, Washington, DC, USA | Aug - Nov 2000 As an intern in the German correspondent office, covered the 2000 US presidential campaign for prime time national German news for ZDF, Germany’s largest public television broadcaster. Worked alongside producers supplying them with research and assisted them in the organization of shoots and interviews FREELANCE REPORTER Rheinische Post, Düsseldorf, Germany | Jan 1996 - Dec 1999 During my time as a graduate student at the University of Düsseldorf, I worked as a freelance reporter for a major German regional daily newspapers, the Rheinische Post. Attended editorial conferences, submitted story ideas, attended press conferences and conducted interviews with local business leaders for the paper's business section. Reported to business editor. ADDITIONAL EDUCATION SOFTWARE & TOOLS 2017: HubSpot Academy marketing certification PC & Mac proficient - Microsoft Office, Adobe Creative Suite 2011: Social Media Marketing at National Seminars Training (Photoshop, InDesign), Canva, SharePoint, Cision, HootSuite, 1997-98: Graduate exchange student at University of Wordpress, Constant Contact, Mailchimp, SurveyMonkey, California, Davis, USA. Scholarship through Steuben-Schurz- Google Analytics, PR Newswire ProfNet, Business Wire, Cision, Society PRWeb, HARO, CMS, basic HTML, Vimeo, YouTube, Webinars, Fall 1995: Exchange student at Harvard University, Zoom, SlideShare, Trello, Basecamp, Google products, HubSpot, Cambridge, USA. Scholarship through DAAD Salesforce Page 4 of 4