Nikolay Batrakov

I’m a Data Architect / Analytics Lead with 5+ years of experience helping businesses turn complex, messy data into reliable analytics they can trust for decision-making.

I work end-to-end — from discussing business questions (often without clear requirements or KPIs) to designing data architecture, building data models, and delivering analytics-ready datasets. I regularly work directly with stakeholders, translate business needs into structured analytical solutions, and take full ownership of delivery.

My background includes designing data architecture for a global multi-brand e-commerce platform, integrating new and heterogeneous data sources, and leading multiple initiatives in parallel. I specialize in greenfield projects, KPI definition and standardization, semantic layers, and improving data quality and reliability.

I focus on building clear, scalable data systems that support real business decisions — not just pipelines, but analytics foundations that last.