Nikolay

Nikolay Kolin Keithstr. 41-43, 10787 Berlin, Germany - |-profile Data driven Online Marking Manager, with extensive experience with SEA and affiliate marketing. My core strengths are: ability to take complete ownership of my responsibilities and great capacity to learn. What excites me, is to work in a supportive environment, of like-minded individuals and celebrate milestones together as a group. My past experience has thought me the value of team work, preparation and attention to detail. In my career life I am particularly proud of: Successfully optimizing conversion tracking. Performing successful A/B tests to determine key factors that improve conversions. Working in a German, just after completing TestDaF examination. What I am looking for: Work in an environment which promotes professional growth. Experience Gapfish GmbHBerlin, Germany Online Marketing Manager (Full-Time)July 2019 - Present Affiliate marketing – manage, optimize and expand this channel by working directly with publishers and affiliate networks such as: Awin, Adcell, TradeTracker, TradeDoubler, Daisycon, Belboon. PPC Marketing – Managed and optimized Google Ads and Facebook Campaigns in a collaboration with an external Consultant. E-mail Marketing – extensive work with MailChimp and the internal mailing system. Performed numerous A/B test to understand the driving factors for high ROI e-mail campaigns. Tracking Optimization – optimized conversion tracking between our channels and our internal database. This includes work with Google Tag Manager, UTM parameters and Google Analytics. Data reports – provide an overview of the performance of the channels with sophisticated data analysis and the progress we are doing to achieve our weekly/monthly and quarterly goals. Landing Page optimization – Initiate and complete the redo of our Landing page in a collaboration with Freelance designers. Budgeting – Monitor and navigate the budget being spent. Prepare and propose a yearly budget to ensure future growth via marketing efforts. Crealytics GmbHBerlin , Germany Digital Marketing – Working Student June 2018 - June 2019 Managed Google Shopping campaigns for e-commerce clients as “New Look”, “Harrods” and “Foot Locker”. Prepared and launched Google Search campaigns and promotions. Performed bid management. Did exhaustive keyword research – search term report, negative keyword report. Reported competitors bidding on keywords they agreed not to bid on. Secu-Ring GmbH (Bryan.io)Berlin, Germany Online and Performance Marketing – Working StudentApril 2018 – June 2018 Contribute with ideas to determine the correct marketing strategy for Secu-Ring. Managed our web presence with WordPress. Created landing pages. Performed a successful LinkedIn promotions to acquire attract new B2B clients. Carlo SiebertFrankfurt(Oder), Germany Self-Employed – Working Student April 2018 – June 2018 Worked as a YouTube marketing assistant. Reached out directly to bloggers who later featured the channel on their platform. Optimized videos’ description to increase traffic and brand awareness. Tools Google Ads, Facebook Business Manager, Microsoft Office, Atlassian, Confluence, Slack, Mattermost, Google Tag Manager, Google Analytics, Google Search Console, SEM Rush, Outlook, Chartio. Languages Bulgarian – Native English – Fluent German – Conversational Spanish – Conversational Education Europa-Universität Viadrina Frankfurt(Oder) Bachelor of International Business AdministrationOctober 2014 – September 2019 “Acad. Sergei Korolev”Blagoevgrad High School, PMGSeptember 2009 – June 2014 Hobbies Read, run marathons, prepare deserts and go for long walks with my friends.