Nikki Anne Cabrera

NIKKI ANNE T. CABRERA See My Portfolio 34 Cabantan St., Cebu City - (WhatsApp)- CAREER HIGHLIGHTS & ACCOMPLISHMENTS: • Wrote copy for email newsletter that brought in sales of $2000 in a single weekend • Future Brands Content Team’s go-to writer for engaging copy • Certified in copywriting, and market research • Certified in Inspirational Leadership • Has experience in project management, email marketing, chatbot building, project management, social media management, marketing strategy, etc. • Has basic on-page SEO knowledge • Published writer: Asian Upward by Spectrum Knowledge • Writer-in-charge for specific client content at My Virtual Workforce, 2017 • Only writer, content manager, and social media manager for Everything Cebu, which was nominated for Bloggys 2015 Philippine Blogging Awards for Best Blog. • Winning Team for Interclass Advertising Competition in 2013 EXPERIENCE: Freelance Copywriting and Marketing Specialist; part-time and full-time (January 2016 – Present) • Amazon copywriting • Wrote company profile • Email marketing o Create sales-driven email campaigns • Blog writing. o B2C o B2B • Social media management o Content planning for Facebook posts o Social media copywriting • Book writing o Topic was about leadership development using the company’s tools • Project management o Overseeing a team of writers ▪ Content planning ▪ Editing o Overseeing a marketing team ▪ Set marketing goals and plan ▪ Aided with the conceptualization of graphics ▪ Content planning • SEO management o Keyword farming o On-page SEO Delonix Marketing Corporation Content Writer / Social Media Specialist (October 2017 - April 2018) • Content marketing o Business blog writing with and without SEO keywords o Newsletter content o Content planning o Video topic research o Facebook ads content • Email writing • Web content • Social media management o Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn blurbing o Content curation and planning o Engagement o Research My Virtual Workforce Virtual Assistant / Content Writer / Social Media Manager (May 2017 - September 2017) • Article writing o Business blog writing with SEO keywords o Feature style blog writing with SEO keywords • Web content • Social media management o Facebook link posting • Admin tasks • Human resources handbook layout Kryptonite Digital Content Writer (September 2016 – January 2017) • Created website content for company • Created blogs and offsite articles for clients NST Pictures Content Writer (August 2016 – September 2016) • Quality check of content on websites for company and sister company • Creating content for said websites • Live social media management of sister company's Twitter account • Contacting suppliers and establishing relationships with them Cloudmarketeers / Everything Cebu Junior Marketer / Content Writer (June 2015 – October 2015) • Planned and created Everything Cebu blog content twice a day for everyday of the week. • Managed Facebook page content: posting blog articles, responding to comments, occasionally in charge of responding to Facebook messages, monitoring the growth of page likes and post reach. • Communicated with event planners as well as other organizations regarding events, and covered agreed events for Everything Cebu. • Planned article topics, Facebook content for company blogs and pages, and created website content of marketing clients. Clicklabs, Inc. Junior Marketer (April 2015 – May 2015) • Posted content to Facebook • • • • • • • Deployed Facebook ads Created content for Q&A page Created content for webpages: landing pages and placeholder content for application form Answered Facebook messages, emails and calls from customers Assisted in making office studio: purchased materials for makeshift lamp and had it made at hardware store Assisted in admin tasks: creating report for investors Conceptualized ads with the graphic artist, mainly ad copies Accenture, Inc. Program Controls Services New Associate (October 2014 – March 2015) • Created, updated, and assisted in monitoring conditions of links in web pages for Accenture.com and Accenture Outlook Online Journal using basic html and web parts tools Freelance Article Writer and Assistant; project (June 2014) • Created articles with average of 500 words per article to advertise businesses of clients: references were given, though free to refer to other sources from time-to-time, but no keywords were required to be included. • Listed businesses in online directories Article Writer; part-time (October 2009 – January 2010) • Wrote SEO type of articles articles with average of 400 words per article on different topics: instructed to include given keywords and research on topics on the internet to use as writing material. • Tasked to rewrite given 200-word articles. EDUCATION: UNIVERSITY OF THE PHILIPPINES – CEBU -) Bachelor of Science in Management ACTIVITIES: LIGHT OF JESUS FAMILY The Feast Servant (July 2014 – Oct 2017) • Head of weekly publication to deliver relevant stories and timely information to attendees • Also served as writer, editor and layout artist for the publication • Assisted Admin Cluster in the registration, finance • Assisted in the Warmth Ministry (greeters) • Learned to work with people of different personalities • Experienced working under pressure • Improved time management skills, juggling different activities and responsibilities SKILLS: • Copywriting • Email marketing • • • • • • • • • • Chatbot building Marketing strategy Basic on-page SEO Blog writing Content writing and planning Social media management (Facebook marketing) Can speak and write in native American English Basic knowledge in MS Applications Team player Can work independently without much supervision