Name: Nikhil Suri
Date of Birth:-
Email:
nikhilsuri66@g
mail.com
Contact no:
-
LinkedIn:
https://www.linkedin.com/in/nikhil
-suri-9aa746120
EXPERIENCE
Organization
Position
Job specifics
Sahu
Technologies
Wellness
Forever
Intern
Multiple Projects in Web Design, Python and SEO
Arriba Labs
Period
5th May - 5th
July 2021
Intern
Data Analyst specializing in customer lifecycle
2nd May - 10th
(Omnichannel management, campaign optimization, and data visualization September 2022
Marketing)
using MoEngage, with expertise in SEO, dashboard
creation, VBA scripting, and data processing
PPC Analyst
PPC Analyst specializing in performance marketing, data 8th January 2023
- Present
analysis, and digital marketing to drive brand growth and
profitability.
ACADEMICS
Qualification
MBA Tech
BTech Hons.
(IT with a minor
in DataAnalytics)
XII
X
Institute
MPSTME, NMIMS, Mumbai
Board/University
NMIMS
% / CGPA
3.08/4.0
Year
2018-23
MPSTME, NMIMS, Mumbai
NMIMS
3.08/4.0
2018-23
The Emerald Heights
International School, Indore
The Emerald Heights
International School, Indore
CBSE
68.7
2016-17
CBSE
80.0
2014-15
Certification/
Publication
LinkedIn Learning certificates in multiple courses like:
● Decision-Making
● Data Analysis and Visualization
● Blockchain
● Tableau
● Microsoft Excel
● Power BI
● Business Intelligence
Core Skills
Technical Skills:
● R Studio
● Basics of C++
● Unity Hub
● Java
● MySQL
● Python
Management Skills:
● Adaptability
● Time Management
● Decision Making
● Problem-Solving
● Creative Thinking
PROJECTS
Academic
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https://github.com/SterbenXeph/Python-snake-game.git
https://github.com/SterbenXeph/Movie-Recommendation-System.git
https://github.com/SterbenXeph/SEO-files.git
https://github.com/SterbenXeph/Denture-web-page.git
https://github.com/SterbenXeph/Noize-web-page.git
TECHNICAL INTERNSHIP
Technical Internship – Sahu Technologies Pvt. ltd. – 5th May –5th July 2021
Roles and
Responsibilities
●
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●
Made Front-end for various Web Sites using HTML,CSS and JavaScript.
Made Mini-games using Python.
Used SEO to improve company target internet traffic quantity and
quality.
MANAGEMENT INTERNSHIP
Management Internship – Wellness Forever Pvt. Ltd. – 2nd May – 10th September 2022
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Roles and
Responsibilities
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Conducted data analysis and visualization using Moengage CLM
(Customer Lifecycle Management) Tool, leveraging analytics algorithms
and visualization techniques.
Created targeted consumer campaigns for different products based on
data-driven insights and demographics such as age, gender, spending,
and purchase history.
Analyzed various data streams and datasets to identify consumer
behavior and responses to optimize campaign performance.
Utilized a combination of analytical strategies and problem-solving skills
to increase customer activity and exceed sales targets.
Collaborated with cross-functional teams and content vendors to define
content requirements for online customer interactions, including
website content, WAVA scripts (WhatsApp Virtual Assistant), SMS,
emails, and blogs.
Implemented SEO techniques to improve the company's online
presence and enhance target internet traffic quality.
Worked closely with vendors to ensure a successful app launch,
involving creative collaboration, content development, data collection,
and consumer interaction.
Demonstrated proficiency in dashboard creation, cloud computing, VBA
scripting, and data wrangling for efficient data processing, manipulation,
transformation, and warehousing.
PPC ANALYST
PPC Analyst – Arriba Labs – 8th January 2023 – Present
Roles and
Responsibilities
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Managed and optimized Meta Ads, Google Ads, Amazon Ads, and
Myntra Ads, leveraging expertise in all campaign types to drive
conversions and maximize ROAS.
Led WhatsApp Marketing campaigns using Bitespeed and Interakt,
improving engagement and customer retention.
Conducted in-depth data analysis and visualization using GA4, Looker
Studio, SEMrush, and Excel to track campaign performance and
uncover growth opportunities.
Developed and executed SEO strategies, Email Marketing campaigns,
and Website CRO initiatives to enhance organic traffic and conversion
rates.
Managed annual ad budgets ranging from ₹3.65 lakh to ₹91 lakh,
ensuring cost-effective ad spend and high campaign efficiency.
Implemented A/B testing for creatives, audiences, landing pages, ad
copies, and ad types using Meta and Google’s inbuilt testing tools to
refine ad performance.
Collaborated with content designers, creators, technical support
teams, and web developers to resolve technical issues and optimize
the user experience.
Extra and Co-Curriculars
Achievements/Participation
●
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Marketing Committee member for NMMUN 2018 and 2019.
R&D Committee member for NMMUN 2018,2019 and 2020.
Interests/Hobbies
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Volleyball player
Football player
History Enthusiast
Reading Books of various genre
